Global Orthodontics Market: Overview

The global orthodontics market is prophesized to make rapid strides along its growth trajectory mainly due to increased prevalence of oral diseases. There has been a steady rise in the number of people seeking orthodontic procedures. According to the findings of a survey by American Association of Orthodontists, there was an increase of 14% of dental patients from 2010 to 2012.

Product type, region, and age group are the parameters based on which the global orthodontics market has been segmented.

Global Orthodontics Market: Notable Developments

The market has witnessed some developments in the last few years. One such significant development in the global orthodontics market is mentioned below:

  • In 2019, leading American multinational, 3M Company made an announcement of enetering into an agreement for acquisition of Acelity Inc. The latter is a renowned medical technology company with focus on specialty surgical applications and advanced wound care solutions. This strategic acquisition is expected to strengthen medical solutions business of 3M Company. The product portfolio of the medical solutions business comprises orthodontics as well, which is expected to experience wider reach and technological development with this acquisition.

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Some of the key players operating in the global orthodontics market are as mentioned below:

  • G&H Orthodontics
  • Danaher Corporation
  • 3M Company
  • Henry Schein, Inc.
  • Dentaurum GmbH & Co. KG
  • Rocky Mountain Orthodontics Inc.

Global Orthodontics Market: Key Trends

The following factors are expected to decide the future course of the global orthodontics market during the study tenure, from 2019 to 2027.

Cosmetic Dental Procedures and Dental Tourism Accentuates Demand for Orthodontics

Technology that is utilized in the orthodontic treatment continues to make headway at an amazing speed. Dental technology of present times are very different from what it used to be some decades ago. Increasing awareness about dental health and oral care has become more of a lifestyle preference of the common people across the globe. A rise in the cases of periodontal or gum diseases together with the risk of oral cancer is likely to support the growth of the global orthodontics market in forthcoming years.

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In addition to that, an emerging trend of dental tourism adds to the development of the global orthodontics market. According to the estimates of Patients Without Borders, medical tourism guidebook, almost 800,000 Americans travel abroad for cheaper dental care solutions. The medical tourism guidebook also reports that almost half of the total medical tourists are the ones who are going abroad for dental treatments. American Association of Dentists describes this as an increasing phenomenon. Another factor that opens up new avenues for growth of the global orthodontics market is the growing popularity of cosmetic dental procedures. With an urge to look good and increased disposable income, the cosmetic dental surgeries are booming businesses.

Brackets are expected to remain a dominant product in the global orthodontics market over the period of assessment. Brackets are extremely popular among the orthodontists due to their convenience and comfort. Treatment with brackets is usually involves less time, which supports its increasing use. Furthermore, increasing cases of chronic orthodontic disorders and malocclusion are expected to accelerate the adoption rate of brackets. Increased use of brackets is anticipated to support growth of the global orthodontics market.

Global Orthodontics Market: Geographical Analysis

Middle East & Africa, Asia-Pacific, Europe North America, and Latin America are the key regional segments of the global orthodontics market.

From the geographical standpoint, Asia Pacific is expected to emerge as a leading region in the global orthodontics market. The region has emerged as a popular hub for dental tourism with Thailand and India taking the lead. Rising disposable income couple with the urge to opt for aesthetic dental procedures is foreseen to offer conducive environment for the growth of the regional market in forthcoming years.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Orthodontics Market

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