The term organic, in general refers to a product derived from living organisms and untouched by any chemical compounds, fertilizers, or pesticides. In the cosmetic industry, the term organic means a brand or an ingredient that has been certified by one of the numerous certifying institutions that operate worldwide like the United States Department of Agriculture (USDA). It also bears a logo of the certifying institution which means that the said ingredients have been grown and processed under a strict code of cleanliness with no chemical compounds and no genetically modified organisms.
There is as such no specific definition pertaining to the term organic. Organic skin care products tend to offer the added benefits of decreased risk of skin irritation and allergies since they do not contain chemicals. Organic skincare products contain organic vegetable oils, organic essential oil, essential fatty acids, and vitamins. Organic skincare products are environment friendly. Organic cosmetics are produced after choosing the best ingredients derived from plants along with some other naturally occurring ingredients. Organic skincare products nourish, moisturize, and take care of the skin gently. Organic skincare products come with different labels. The label “100% Organic” signifies that the product contains only organically produced ingredients and is permitted to display the seal. The label “Organic” means the product contains at least 95% organically produced ingredients and is permitted to display the seal. The label “Made with Organic Ingredients” means that the product contains at least 70% organic ingredients but is not permitted to display the seal. Demand for organic products in the skin care space is seeing rapid growth.
There is a paradigm shift in consumer awareness about health and wellness owning to the growing number of beauty blogs and social media accounts dedicated to the benefits of going organic. This is a major driver for the organic skin care industry. The online platform is one of the key sources used by consumers to search for the best suitable products which may not be available in malls and retail stores. Hence, e-commerce is one of the prominent factors propelling growth in the global skin care market. Various technological innovations which are used to increase the shelf life of skin care products are expected to have a positive impact on the sector. The skin care market is driven by factors such as new product development, increased spending capacity of consumers on premium products, expansion of distribution channels, and increasing online reach. However, the high cost of organic skincare products may become a hindrance to the growth of the market. Nevertheless, the organic skincare market growth is expected to show an upward trend.
The organic skin care market has been segmented on the basis of type, gender, point of sale, and geography. Based on type, the organic skincare market is classified into facial care, hair care, make-up, and body care. Based on gender, the market is categorized into male and female. On the basis of point of sale, the organic skin care market is segmented into exclusive retail stores, online channels, supermarkets/hypermarkets, beauty parlors & salons, and multi branded retail outlets. Based on geography, the organic skin care market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.
Some of the major players in the organic skin care market include Procter and Gamble, L'Oreal, Avon Products Inc., The Estee Lauder Companies Inc., Jergens, Johnson & Johnson, Kao Corporation, Private Label, and The Body Shop International PLC.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.