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Global Organic Food and Beverages Market: Snapshot

Evolution of social media in the past decade has played a significant role in raising the awareness regarding the ill-effects of traditional or conventional food, and the benefits of organic food and beverages. Consumers are now willing to pay the premium price for higher quality products and this factor is expected to augment the demand in the global organic food and beverages market. Gaining traction from several other factors, the global organic food and beverages market is projected to increment at a strong CAGR of 15.5% during the forecast period of 2013 to 2019, reaching a valuation of US$187.85 bn by the end of 2019, significantly up from its US$70.70 bn worth in 2012. 

Apart from the change in how organic foods are perceived, consumers are now giving emphasis on social aspects of organic production, supporting small scale agriculture that is done in a clean environment rather than at large farms. Government support for organic way of life has also proved to be an important factor driving the demand in the global organic food and beverages market. Now, additives and food ingredients are strictly studied, regulated, and monitored. Widening of distribution channels and participation of several players with innovating organic food and beverage products is also expected to favor the prosperity of this market. On the other hand, short shelf life and higher cost in comparison to conventional food continues to hinder the growth rate of the market. Increased investment on research and development of new products, targeting infant and toddlers is expected to open new opportunities for the stakeholders of the global organic food and beverages market. 

Urban Population Preferring Organic Fruits and Vegetables

Based on product, the global organic food market has been segmented into meat, fish, and poultry products, fruits and vegetables, frozen and processed food, and dairy products. Among these, fruits and vegetables segment currently serves the maximum demand and is expected to account for most significant 38.8% share of the demand in 2019. This demand for organic fruits and vegetables is attributed to modern lifestyles that is encouraging consumers to opt for hygienic options as well as get rid of traditional hassles of cleaning and chopping fresh fruits and vegetables. Moreover, health-consciousness has significantly improved in the recent past with healthy living and fitness trends engulfing urban population. This is another factors escalating the demand for organic food products. Non-dairy beverages and coffee and tea are two most important organic beverages market segments and are expected to remain so until 2019, although beer and wine segment is also gaining popularity. 

North America and Europe Most Lucrative Regions

Together, North America and Europe are anticipated to account for 88.1% of the demand for organic food and beverages by the end of 2019, which may be slightly less than its estimated collective demand but still a very significant chunk. This robust demand from North America and Europe is a reflection of awareness levels among the consumers, higher buying capabilities, and launch of new products. The U.S. and Canada are identified as most profitable countries in North America while Germany, the U.K., Spain, Russia, Italy, the Netherlands, and Denmark dominate the demand coming from Europe. 

With a large number of participants, the global organic food and beverages market is fragmented in nature, and expansion of The Hain Celestial Group Inc., Amy's Kitchen Inc., 365 Everyday Value/Whole Foods, Organic Valley, and Private label companies are identified as leaders in global organic food market while Starbucks, The Hain Celestial Group, and Private label companies occupy the most prominent share in global organic beverages market.

Global Organic Food and Beverages Market: Overview

Organic foods are produced using animal and environment friendly farming methods. Globally, organic farming is practiced in 162 countries. In 2011, there were 37.2 million hectares of organically managed farmland and organic farming accounted for 0.86% share of the agricultural land. The report provides a strategic analysis of the global market for organic food & beverages, and growth forecast for the period from 2013 – 2019.
The market is segmented into organic food and organic beverages. In organic food the market is broadly segmented into organic fruits & vegetables, organic meat, fish & poultry products, organic dairy products (milk, yoghurt, cheese, butter, and ice cream), organic frozen & processed food and others (condiments, tofu, sweeteners and seasonings). Organic fruits & vegetable accounted for more than 36% share of the market and organic meat, fish & poultry products is expected to exhibit the fastest growth rate among other products.  Organic beverages market is segmented into organic non - dairy beverages, organic coffee & tea, organic beer & wine, and others (beverages excluding beer & wine). Organic coffee and tea accounted for more than 35% share of the global organic beverages market. 
The study also includes competitive analysis by providing company market share and market attractiveness by products. The study also provides value chain analysis, and Porter’s five force analysis which provides an insight into industry competition. This study also includes review and breakdown of the various factors and their impact on the market by three parameters such low, medium and high. The study also provides company profiles of major market participants along with their financial revenues, recent developments and different strategies adopted by them for better understanding of their contributions. 
The global market is highly fragmented and consists of a large number of medium and small scale manufacturers. Moreover, the market is becoming more competitive due to large multinationals making an entry into the global market through adopting various strategies. Private labels of retailers are becoming prominent and are the most successful in the organic food & beverages products market. Companies such as Hain Celestial Group Inc, Starbucks, Amy\'s Kitchen Inc, and Organic Valley are some of the major players of this market.
Organic Food Market: Product Analysis
  • Organic Fruits & Vegetables
  • Organic Meat, Fish & Poultry Products
  • Organic Dairy Products
  • Organic Frozen & Processed Food
  • Others
Organic Beverages Market: Product Analysis
  • Organic Non - dairy Beverages
  • Organic Coffee & Tea
  • Organic Beer & Wine
  • Others
Organic Food & Beverages Market: Regional Analysis
  • North America
    • U.S.
    • Other
  • Europe
    • Germany
    • Other
  • Asia Pacific
    • Japan
    • China
    • Other
  • RoW
    • Brazil
    • Other

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Organic Food Beverages Market

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