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Oral thrush is a fungal infection caused by accumulation of Candida albicans on the mucus membrane of the mouth. Candida albicans infects men and women of all age groups. It is the normal inhabitant of oral microbiota in about 50% of the population globally. Candida albicans is normally present in the mouth, but sometimes it can overgrow and become pathogenic to the host’s tissue. Oral thrush usually causes the development of a creamy white lesion on the tongue or inner cheeks. Sometimes it may spread to the gums, tonsils, and/or roof of the oral cavity. In severe cases such as cancer or HIV/AIDS, lesions get worse and spread downward into the esophagus. Several factors such as weakened immunity, diabetes, vaginal yeast infections, and medications may increase the risk of oral thrush infections. Diagnosis of oral thrush depends on the location. If the thrush is limited to the mouth then it can be diagnosed by microscopic examination and blood tests. If oral thrush has spread into the esophagus, then it can be diagnosed with the help of biopsy, endoscopic examination, and/or physical examination. Moreover, oral thrush can be treated with topical anti-infectives such as gentian violet and antifungals such as fluconazole, clotrimazole, etc.

Increasing incidence of candidiasis infections and rising awareness about fungal infections are expected to drive the global oral thrush treatment market during the forecast period. In addition, increasing hygiene awareness in developing countries and popularity of over-the-counter antifungal drugs are also expected to drive the oral thrush treatment market in the near future. However, availability of alternative treatments such digestive health probiotics and occurrence of severe adverse drug reactions may restrain the oral thrush treatment market to some extent. For instance, in August 2013, the U.S. FDA announced that medical professionals should not prescribe ketoconazole tablet as a first line therapy for any fungal infection because of the risk of severe liver injury, adverse drug reactions, and adrenal insufficiency. In July 2013, the European Union withdrew the ketoconazole tablet from the market.

The global oral thrush treatment market can be segmented based on drug class, route of administration, distribution channel, and region. Based on drugs class, the global oral thrush treatment market can be categorized into anti-infective drugs, anti-fungal drugs, and mouth and throat OTC products. In terms of route of administration, the oral thrush treatment market can be classified into topical, oral, and injectables. Based on distribution channel, the global oral thrush treatment market can be segmented into online pharmacies, retail pharmacies, and hospital pharmacies.

In terms of region, the global oral thrush treatment market can be divided into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America is expected to hold a prominent share of the global market due to heavy usage of these medications and high health care expenditure. In addition, rapid uptake of new products and concentration of major players in the U.S. coupled with larger use oral hygiene products are projected to further drive market expansion. The U.S. spent 17.9% of its total GDP on health care in 2016. Europe is expected to be a significant region of the oral thrush treatment market during the forecast period, due to the increasing prevalence of fungal infections and rising awareness about new treatment options in the region. The oral thrush treatment market in Asia Pacific is expected to expand rapidly during the forecast period. Expansion of the market in the region can be attributed to rise in awareness about personal hygiene and access to better health care facilities.

Key players operating in the global oral thrush treatment market include Sun Pharmaceutical Industries Ltd., Teva Pharmaceutical Industries Ltd., Dr. Reddy’s Laboratories Ltd., Glenmark Pharmaceuticals Limited, Bayer AG, Apothecon, Inc. (division of BMS), Leadiant Biosciences, Inc. Pfizer Inc., Sebela Pharmaceuticals Inc., and Johnson & Johnson.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

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Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Oral Thrush Treatment Market

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