Global Oral Irrigators Market - Introduction

Oral irrigators were introduced in the dental industry in 1962. Oral irrigators, also known as water flossers, are devices that direct a pulsated stream of water into the mouth using a tip. These irrigators are mainly used for the treatment of various dental diseases such as periodontitis, gingivitis, tooth decay, and plaque. These devices clean hard-to-reach areas such as periodontal pockets, spaces between teeth, and remove food debris, plaque, and bacteria from gums and teeth. Oral irrigators are also used by people with braces, dentures, and implants to maintain oral hygiene. Airfloss ultra, hf-3 premium, and WaterPik Aquarius water flosser are commonly available oral irrigators in the market.

Global Oral Irrigators Market – Competitive Landscape

  • In August 2017, Church and Dwight Co., Inc. completed the acquisition of Water Pik, Inc. for approximately US$ 1 Bn in cash. The acquisition has enabled the firm to expand its existing oral care portfolio and enhance its brand identity.
  • In February 2018, Water Pik, Inc. launched two novel products, including Whitening Water Flosser and Sidekick Water Flosser. The Whitening Water Flosser removes stains from hard-to-reach areas and heal gingivitis. Sidekick Water Flosser is ultra-compact and portable used to remove harmful dental plaque.

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h2ofloss limited

h2ofloss limited is a leading manufacturer of oral irrigators and is headquartered in China. The company provides top quality dental products in the market. The company offers a range of dental oral irrigators such as hf-1 supreme, hf-3 classic, hf-3 premium, hf-7 classic, hf-7 premium, hf-7 NT, and hf-8 premium. Moreover, the company focuses on innovation to become a leading brand in the dental irrigators market.

Water Pik, Inc.

Founded in 1962, Water Pik, Inc. a subsidiary of Church and Dwight Co., Inc. headquartered in Fort Collins, Colorado, U.S. The company develops oral and personal care products. It is a leader in the water-jet technology offering a wide range of oral water flossers and replacement showerheads across the globe. Waterpik Water Flosser is the flagship product of the firm. Moreover, the company has launched cordless advanced water flossers for home care use. It sells its products through wholesalers, retailers, and online stores globally.

Other prominent players operating in the global oral irrigators market are Koninklijke Philips N.V., Jetpik, SEYSSO, Panasonic, Aquapik, Hydro Floss, Conair Corporation, Matwave, and Pro-Floss. Leading players in the market focus on innovative product launches as well as mergers and acquisitions to increase their product portfolio and cater to the expanding customer base across the globe.

Global Oral Irrigators Market - Dynamics

Rise in Prevalence of Dental Disorders Globally

Periodontal diseases, dental plaque, tooth loss, caries, and decay are most common dental disorder cases reported across the globe. Gingivitis and periodontitis are the two major forms of periodontal diseases that cause inflammation of gums, bones, and tissues of teeth. Periodontal diseases are the main cause of tooth loss in elderly patients and lead to the formation of pockets or spaces between teeth and gums.

According to the Centers for Disease Control and Prevention (CDC) approximately 47.2% of adults aged 30 years and above in the U.S. suffer from periodontal diseases. Thus, increase in the prevalence of periodontal diseases in developed as well as developing countries is expected to drive the demand for oral irrigators during the forecast period.

Surge in Adoption of Dental Irrigators in Homecare Settings

Technological advancements in dental irrigation devices as well as rise in awareness about oral care in emerging countries are expected to propel the global oral irrigators market in the near future. Moreover, rapid development of cordless oral irrigators or water flossers will propel their adoption in homecare settings. For instance, Water Pik’s Cordless Advanced, Cordless Plus, Cordless Freedom, Cordless Express, and Panasonic EW-DJ10-A Portable Dental Water Flosser are some of the cordless oral irrigators that are portable, easy-to-use, and cost effective and can be used for personal care. 

North America to Dominate the Oral Irrigators Market while Asia Pacific will Provide Lucrative Growth Opportunities

Rise in periodontal diseases and dental caries, strong emphasis on dental care, and availability of dental irrigation devices in the U.S. are major factors boosting the adoption of advanced dental irrigators or water flossers in North America. According to the American Academy of Periodontology, 64.7 million, i.e. nearly 50% adults in the U.S. have gum diseases. Moreover, according to CDC, in 2016, the prevalence of total dental caries among children aged between 2 years and 19 years was 45.8% in the country. All these factors are anticipated to boost the demand for oral irrigators during the forecast period.

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In addition, the adoption of unhealthy diet, poor oral care, presence of a large number of patients with periodontal diseases and dental caries, and awareness about oral hygiene in developing countries, such as India and China, are other key factors driving the oral irrigators market in the Asia Pacific.

Global Oral Irrigators Market – Segmentation

The oral irrigators market can be segmented based on:

  • Product
  • End-user
  • Region

Global Oral Irrigators Market Segmentation – By Product

In terms of product, the oral irrigators can be segmented into:

  • Cordless Oral Irrigators
  • Countertop Oral Irrigators

Global Oral Irrigators Market Segmentation – By End-user

In terms of end-user, the global oral irrigators market can be segmented into:

  • Dental Clinics
  • Homecare

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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