Global Oral Hygiene Products Market: Overview

The global oral hygiene products market is expected to register robust growth, thanks to growing awareness about risks such as osteoporosis and complications related to diabetes. Oral hygiene is gaining increased attention worldwide as more tools and techniques are available for people to keep their mouth clean and disease-free. These practices are recommended to carry out every day for the prevention of dental diseases like periodontitis and gingivitis.

With brushing teeth at twice a day being a norm in most countries, the demand for proper oral hygiene is quite high. Hence, there are a large number of players competing to gain a maximum shares in the oral hygiene products market, thereby giving rise to a highly competitive vendor landscape. Additionally, promotions also seem to have a large subconscious effect on people in the global oral hygiene products market. White teeth and straight teeth are associated with good dental hygiene these days. However, studies show that stained teeth and crooked teeth can still represent an ideal state of oral hygiene.

Growing awareness regarding dental hygiene is also pushing health authorities to clear the air regarding healthy practices. For example, the Australian healthcare and hospital association reported that dental checkups are necessary to be conducted every three years. Additionally, these should be conducted every two years among children. Such an oversight is leading to the emergence of various cleaning techniques including tooth polishing, tooth scaling, debridement, and subsequent fluoride treatment.

Global Oral Hygiene Products Market: Notable Developments

  • According to a new medical study, bad oral hygiene can lead to or worsen the Alzheimer’s disease. Bacteria found in gum disease, mainly toxins such as gingipain are linked to aspiration pneumonia and rheumatoid arthritis. The study notes that during its testing on mice, the toxins were able to travel from the mouth to the brain.
  • Precision Health Co. Ltd and Biohit Oyj have collaborated for the distribution of the Acetium lozenge in Thailand. The product aims at helping consumers to quit smoking and improve oral health in the process. It contains natural amino acids and claims to cuts down up to 90% of smoke-derived acetaldehyde in saliva. Due to this, cigarettes taste different when one intakes the product right after a smoke break. The product targets a growing population of smokers around the world as the key audience for dental hygiene treatment.

Global Oral Hygiene Products Market: Key Trends

Growing awareness and improving standards of beauty due to growing influx of social media are expected to drive major growth for the global oral hygiene products market. The market is also witnessing a rise in number of smokers and more precautionary measures as costs of dental care are considerably high. Additionally, lack of insurance coverage for dental care is expected to create significant opportunities for all players in the oral hygiene products market. The market also faces certain challenges as growing availability of information poses a challenge to the growth of many products in the oral hygiene products market. However, growing demand for beautification and growing awareness about modern dental hygiene in emerging regions are expected to create new opportunities.

Global Oral Hygiene Products Market: Regional Outlook

The global oral hygiene products market is divided into several main regions including North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The global oral hygiene products market will most likely register the highest revenue growth in North America. The widespread availability of various products, heightened awareness in countries like the US, and high disposable income are expected to drive considerable growth for the market. Additionally, the oral hygiene products market is also expected to register the highest CAGR in the Asia Pacific region. Growing influx of new products, changing lifestyle, and large population are expected to drive significant growth for the global oral hygiene products market in the region.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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