Integrated operating rooms are designed to lessen the complexity of the most intricate environments inside a hospital, a private clinic, or a medical institute. Modern integrated operating rooms are equipped with a wide range of surgical equipment along with equipment management systems, medical printers, insufflation devices, surgical microscopes, surgical lights, cameras, large screen displays, and air management devices. An operating room integration system not only integrates equipment, but also functionally connects the operating room environment that includes patient information system, audio, video, surgical lights, operating tables, and building automation. When all these technologies are integrated, the various equipment are controlled by a single operator that may be a physician or a nurse.
An operating room integration system offers several advantages over traditional non-integrated operating rooms. For instance, cables and wires that usually remain lying on the floor can run inside the articulating arms of the ceiling-mounted booms and lights. An operator can control several devices via a computer from one place that reduces undue navigation in the operating room; some systems offer voice recognition as well. Hence, a surgeon wearing a wireless headset with a microphone can control the entire system from a remote location. Presently, conventional operating rooms are evolving into hybrid operating rooms that utilize various imaging devices, endoscopy systems, minimally invasive surgery tools, and robot assisted surgeries. An average rate of growth is expected in the operating room integration systems market during the forecast period due to various reasons such as increase in demand for hybrid and integrated operating rooms. A strong demand for integrated and hybrid operating rooms is seen in the developed markets, primarily the U.S. and Western Europe. Emerging markets such as China, India, Brazil, and countries in the Middle East have also witnessed increase in acceptance of integrated operating rooms. Furthermore, rise in complexity of modern ORs and technological advancements are likely to boost demand for these systems in the near future. Need for enhanced patient safety and operating room efficiency is also expected to drive the market in the next few years.
The global operating room integration systems market can be segmented based on facilities or devices, application, and region. In terms of facilities or devices, the market can be categorized into audio and video management system, high definition (HD) display system, and various documentation and recording systems. Based on application, the global operating room integration systems market can be classified into therapeutic and diagnostic. Therapeutic applications consist of cardiovascular surgeries, neurosurgeries, pediatric surgeries, and orthopedic surgeries. The diagnostic segment includes various procedures such as fluoroscopy.
Geographically, the global operating room integration systems market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America and Europe hold significant share of the global operating room integration systems market owing to availability of advanced technologies and health care infrastructure. The integrated operating rooms market in Asia Pacific is expected to grow at a rapid pace during the forecast period. Rise in health care spending and increase in number of surgeries are the key factors driving the market in the region. The market in Latin America and Middle East & Africa is also likely to witness strong growth. Rise in awareness about various advanced surgical technologies and procedures fuels market growth in these regions.
The global operating room integration systems market is led by companies such as Stryker Corporation, Karl Storz GmbH & Co. KG, Steris Corporation, Skytron, LLC, and Getinge Group. Maquet’s Tegris, Karl Storz GmbH & Co. KG’s ORchestrion, and Steris Corporation’s Harmony iQ OR Integration System are the leading brands in the market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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