Oil-based Cleanser Market: Introduction

An oil-based cleanser is used to remove oil-based impurities, including sebum, sunscreen, and makeup. A water-based cleanser can be either foaming or non-foaming and is used to remove water-based impurities, including sweat and dirt. Many women are inclined to use oil cleansing as a way to gently remove makeup, soothe sensitive skin, and tame unrelenting breakouts. Using oils instead of traditional soap or detergent cleansers helps in protecting the natural lipid layer of the skin and the good bacteria that resides. Instead of using physical washing to break up dirt on the surface, oil-based cleansers melt away the bonds that keep dirt and debris stuck in the pores. They gently sweep away bacteria and excess oil, while loosening any debris sitting on the skin's surface.

Key drivers of the oil-based cleanser market

Growing concerns about the extreme effects of soap on one's skin has shifted consumer focus toward facial cleanser products. Facial cleanser products are pitched by manufacturers as being gentle on skin, free from harsh surfactants, and having long-lasting effects. This has inclined women as well as men of all ages toward using facial cleaners that are oil-based. Increasing pollution levels and its negative effect on the health of skin and long hours spent outdoors have created a significant demand for facial cleansers. The rising trend of double cleansing, which involves cleansing the skin twice in the two-step process is becoming popular. Increasing disposable income and availability of facial cleansers for all skin types such as gentle, dry, and oily, is anticipated to move consumers toward shopping for facial cleanser products.

Improved features creating opportunities in the oil-based cleanser market

Manufacturers keep improving the products so as to cater to a larger customer base. For instance, in September 2021, Allure launched new skin-care products in its oil cleanser segment. The oil cleanser offered by the brand provides a gentle cleanse and is packed with skin-conditioning ingredients such as squalane and glycerin for a hydrated, replenished feel. In June 2021, Aloisia Beauty, K-Beauty skin care brand debuted two new face cleansers, NOURISH Oil Cleanser, an oil-based cleanser, and REFRESH Jade Purifying Cleanser, a water-based cleanser, to wash away makeup, dirt, and other impurities from the skin. These launches provide new opportunities to the product in the market.

Counterfeits a restraint for the oil-based cleanser market  

One of the restraints of oil-based cleansers is the presence of counterfeit products. Often, local oil cleansers that closely resemble the original oil-based cleanser of various brands are available in the market. These imitation products are manufactured by local, small companies and are typically found selling on internet based retailers by private resellers. This factor acts as a restraint for the oil-based cleanser market.

Asia Pacific the dominant market

Asia Pacific accounts for highest share in the oil-based cleanser market in terms of revenue contribution as compared to markets in other regions due to increased adoption of oil-based cleansers by various end-users in the region. In addition, the increasing usage of oil-based cleansers by consumers in countries such as Japan, China, and Australia is expected to trigger the demand for the product. Raw material advancements and rapidly growing demand are driving the growth of the oil-based cleanser market in this region.

Key players operating in the global market

Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the oil-based cleanser market are:

  • Godrej Consumer Products Limited
  • Johnson & Johnson Consumer Inc.
  • Kao Corporation
  • Procter & Gamble
  • The Himalaya Drug Company

Oil-based Cleanser Market: Research Scope

Oil-based Cleanser Market, by Type

  • Olive oil
  • Castor oil
  • Almond oil
  • Avocado oil
  • Argon oil
  • Others

Oil-based Cleanser Market, by Skin Type

  • Oily Skin
  • Dry Skin
  • Combination Skin
  • Others

Oil-based Cleanser Market, by Price

  • Low
  • Medium
  • High

Oil-based Cleanser Market, by Distribution Channel

  • Online
  • Offline

Oil-based Cleanser Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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Oil-based Cleanser Market