OEM coatings are advanced technology coatings by producers of durable goods. These coatings function as protective coatings and offer decorative finish to the coated product. In terms of value, OEM coatings accounted for nearly 30% share of the global coatings market in 2016. The OEM coatings market has been expanding since the last few years. Products are shipped directly by the manufacturer to the customer without going through the typical distribution channels. Special purpose coatings are manufactured to meet the demand in niche end-uses such as automobile refinish coatings and marine coatings.

OEM Coatings Market: Drivers and Restraints

A thin layer of OEM coating offers decorative finish, which augments the value of the coated product. The finished coating is considered one of the principal selling features of products such as wood furniture, automobiles, and electronic appliances. Protection from product deterioration and value addition characteristics are anticipated to drive the OEM coatings market during the forecast period. However, the additional functionality and decorative quality requirements are obligatory to meet environmental regulations. The principal regulations are associated with the discharge of VOC which are frequently supervised and constrained at plant sites. Additional criteria such as waste reduction, low fire hazards, and better effectiveness of coatings are also expected to be met. Hence, strict government regulations are anticipated to restrain the OEM coatings market during the next few years. The GDP of the economy and sales of vehicles are directly related; sales of vehicles increase with the improvement in GDP. Automotive OEM coatings have suffered from environmental pressures and has been improved from outdated low solids solvent systems.

OEM Coatings Market: Segmentation

Based on type, the OEM coatings market can be segmented into:

  • Architectural Coatings
  • Industrial OEM Coatings
  • Powder Coatings
  • Others

Architectural coatings are used in residential and commercial buildings. Industrial OEM coatings are particularly formulated for application during the manufacturing process. Products coated can be made of metal, wood, or plastic. OEM coatings are primarily used in order to offer protection of the substrate against other elements. These coatings also provide an enhanced finish to the final product. Substrates such as iron, steel, or wood are susceptible to depreciate if they are not sufficiently protected. A thin layer of OEM coating forms a barrier that protects it from deterioration.

OEM Coatings Market: Segmentation

Based on application, the OEM coatings market can be divided into:

  • Automotive
  • Wood/Non-wood Furniture
  • Metal Building Finishes
  • Paper & Paperboard
  • Electrical Insulation
  • Others

Automotive was the key application segment of the global OEM coatings market in terms of value and volume in 2016. Resins employed in the automotive application primarily include alkyds, urethanes, and epoxies. 

OEM Coatings Market: Region-wise Outlook

Asia Pacific held the major share of the global OEM coatings market in 2016 due to the increase in demand from the automotive industry in the region. China and India are projected to contribute significantly to the development of the OEM coatings market in Asia Pacific. China also accounts for a large share of the global OEM coatings market in terms of production. North America is losing its share to Asia Pacific in the OEM coatings market, owing to the emergence of China as a low cost manufacturer of OEM coatings since the last few years.

OEM Coatings Market: Key Players

Key players operating in the OEM coatings market include:

  • PPG
  • DuPont
  • Akzo Nobel
  • BASF

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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