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Noise, Vibration and Harshness (NVH) is the study of an object or component by understanding it under varied modifications of voice and vibrations. After a certain period of operation, products undergo wear and tear due to product properties and external stimulations, causing noise and/or vibrations. Noise refers to the unwanted sound caused by a specific object; vibrations refer to the oscillations occurring about an equilibrium point with respect to an object, and harshness is a subjective quality rather than a quantifiable measurement which is associated with the discomfort caused by noise and/or vibrations. NVH solutions are usually implemented to reduce or eliminate such noises or vibrations in any object.

The application of NVH solutions are seen in a wide range of industry verticals such as automotive, aerospace, transportation and many more. NVH testing in the automation industry measures force, impact, and vibration in a particular vehicle. Additionally, it helps in noise reduction, shock absorption, and increased stability which can provide an enhanced driving experience to a customer. Furthermore, NVH helps in combating squeaks, rattles, and a host of other issues that affects automotive vehicle quality.  NVH solutions could help to keep the vibrations inside a vehicle to a minimum.

Rising awareness among industry verticals about providing enhanced customer experience for market sustenance is one of the factors which can significantly affect the growth of the global NVH testing market. Additionally, the significant sale of white goods in the Asia Pacific region is likely to have a prominent impact on the growth of the NVH testing market. Furthermore, the noteworthy growth of the automotive and aerospace industry at a global level is also anticipated to have an impact on the growth of the global NVH testing market during the forecast period. Owing to the increased competition in the automotive industry, companies could focus extensively on avoiding vehicle noise and vibrations to get a competitive edge over other rivals. This could have an impact on this market during the forecast period 2017-2025. The increasing applications of simulation based solutions in various industry verticals for increased cost effectiveness could help boost NVH testing in domain specific offerings. For instance, Altair, a simulation based company provides NVH based simulation solutions to its customers.

The global NVH testing market is segmented in terms of type, end use industry, and geographical locations. As per type, the NVH testing software market is sub segmented into hardware and software. The software type is set to have a significant market share during the forecast period. As per end use industries, the global NVH testing market is sub segmented into automotive, aerospace, white goods and others. The automotive industry is likely to have a prominent market share in the global NVH testing market during the forecast period. As per geographical locations, the global NVH testing market is divided into five regions namely- North America, South America, Middle East & Africa, Europe, and Asia Pacific. Owing to the prominent growth of the automotive industry, the European region is projected to have a significant share of the global NVH testing market during the forecast period.

The global market for NVH testing market consists of various players. Some of the key players are National Instruments, GRAS Sound & Vibration, Brüel & Kjær, HEAD acoustics, imc Meßsysteme GmbH, Siemens PLM Software, m+p international, Dewesoft, Prosig , and Signal.X.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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