North America Toilet Paper Market

North America Toilet Paper Market (Type: 1 Ply, 2 Ply, 3 Ply, and More than 3 Ply; and Material: Paper, Bamboo, and Others) - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

North America Toilet Paper Market Outlook 2031

  • The industry in the region was valued at US$ 13.6 Bn in 2021
  • It is estimated to grow at a CAGR of 5.2% from 2022 to 2031 and reach US$ 22.5 Bn by the end of 2031

Analysts’ Viewpoint

Rise in urbanization and growth in awareness about cleanliness are expected to drive the North America toilet paper market. Increase in population and rise in disposable income are fueling the demand for toilet paper. Surge in demand for toilet paper among end-use sectors such as hospitality, corporates, hospital, public facility, education institution, and retail & tourism is augmenting market progress.

Availability of toilet paper on various e-commerce platforms is anticipated to strengthen the North America toilet paper market demand. Key companies are focusing on research and development activities in order to accelerate the roll out of new products, such as bamboo toilet paper, to boost their market share.

North America Toilet Paper Market

Market Introduction

Increase in awareness about cleanliness and sanitation is expected to propel the usage of toilet paper across the globe. Toilet paper also serves as a layer of protection for the hands. The cleaning products business has been experiencing significant growth in demand for its products and services, especially after the emergence of the COVID-19 pandemic.

Available in different layers, toilet paper is categorized into single ply toilet paper, double ply toilet paper, triple ply toilet paper, and more than 3 ply toilet paper. Materials used to make toilet paper include bamboo paper, wood pulp, and cotton.

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Rise in Consumer Focus on Hygiene and Cleanliness

Unsafe sanitation and hygiene is a global health concern, mostly for the poor. After the emergence of the COVID-19 disease, consumers are becoming more hygiene conscious and buying toilet paper and tissues to ensure safe hygiene practices. The outbreak of the pandemic led to a surge in demand for toilet paper. The work from home trend during the pandemic, businesses closing down due to lockdowns, and shelter-in-place orders resulted in considerable demand for consumer toilet paper. Furthermore, rise in awareness about the usage of environment-friendly, recycled, and plastic-free products is likely to boost market statistics in the next few years.

Growth in Tourism and Hospitality Sectors

Expansion in tourism and hospitality industries is driving the toilet paper market. The tourism industry is likely to witness considerable growth in the next few years owing to the rise in number of people travelling across the world. This is expected to positively impact the hotel industry, where the demand for toilet paper is high.

Increase in number of commercial spaces such as spas, corporate offices, and educational institutes is also projected to boost market expansion. Usage of tissue paper in households and restaurants has increased significantly in recent times.

Emphasis on Cleanliness Driving Residential Segment

In terms of end-user, the residential segment is anticipated to dominate the North America toilet paper market during the forecast period. Rise in population and growth in residential as well as commercial units in emerging economies in North America are projected to boost the demand for toilet paper in the next few years. The market is expanding in the region owing to the increase in awareness about hygiene practices among the population.

Rise in demand for various types of toilet paper for personal care and hygiene maintenance is further augmenting market growth. Approximately 38.75 million Americans used 16 or more toilet paper rolls in 2020. This number is expected to increase significantly in the next few years.

The commercial segment is expected to expand at a rapid pace during the forecast period owing to the increase in demand for toilet paper in various end-use sectors such as hospitality, corporates, hospital, public facility, education, and retail in North America.

Growth in Popularity of Online Channel of Distribution

In terms of distribution channel, the North America toilet paper market has been bifurcated into online and offline. The offline segment is expected to dominate the market in terms of value and volume during the forecast period. It is anticipated to hold the highest CAGR during the forecast period.

Consumers have options to choose different types of toilet paper on e-commerce or company-owned websites. Growth in popularity of online blogs and articles, which raise awareness about hygiene and sanitization, is strengthening the demand for toilet paper in North America.

Country Outlook of Market

The U.S. accounted for the largest overall North America toilet paper market share in 2021. According to industry experts, most of the market changes brought about by COVID-19 are likely to last for many years. Growth in various end-use sectors is boosting the demand for toilet roll paper in the U.S.

Demand for toilet paper in Canada is expected to rise at a significant pace during the forecast period. According to the Forest Products Association of Canada, demand for toilet paper in Canada increased by 241% during the peak of the COVID-19 pandemic.

Analysis of Key Players

The business in the region is consolidated, with a few large-scale vendors controlling majority of the share. Most of the firms are spending significantly on research and development activities, primarily to introduce environment-friendly products.

Expansion of product portfolios and mergers and acquisitions are the strategies adopted by key players. Cascades Inc., Johnson & Johnson, Kimberly-Clark Corporation, Procter & Gamble, Reckitt Benckiser, Sephora USA, Inc., The Clorox Company, Essity AB, Georgia-Pacific LLC, and The Sofidel Group are the prominent entities operating in this market.

Key vendors in the industry are continuously striving to launch new products in the market. Additionally, they are focusing on the development of biodegradable products. This is likely to help enterprises increase their sales, leading to industry growth.

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North America Toilet Paper Market Developments

  • In February 2022, Kimberly-Clark Professional introduced the New Icon Dispenser Collection to enhance the washroom experience. The entire ICON series comprises paper towel, toilet paper, soap, and sanitizer dispensers. The move is expected to help the company expand its product offerings, while also catering to a larger customer base.
  • In May 2019, Kimberly-Clark invested US$ 120 Mn in expansion of its tissue paper mill in Jenks, Oklahoma. The mill is expected to manufacture a range of tissue products including Cottonelle and Scott toilet paper.
  • In 2019, Procter & Gamble acquired the consumer health business of Merck KGaA. Together, the companies are working toward leveraging their combined expertise to develop categories and brands that meet current needs and future opportunities. Furthermore, Procter & Gamble expanded its footprint in the natural materials space by launching Pampers Pure Protection diapers and Pampers Aqua Pure toilet papers and tissues.

Each of these players has been profiled in the North America toilet paper market report based on parameters such as business strategies, company overview, financial overview, recent developments, product portfolio, and business segments.

Market Snapshot

Attribute

Detail

North America Toilet Paper Market Value in 2021

US$ 13.6 Bn

Market Forecast Value in 2031

US$ 22.5 Bn

Growth Rate

(CAGR)

5.2%

Forecast Period

2022–2031

Historical Data Available for

2017–2020

Quantitative Units

US$ Bn for Value and Million Units for Volume

Market Analysis

Includes cross-segment analysis at the region as well as country level. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis.

Competition Landscape

  • Market share analysis, by company (2021)
  • Company profiles section includes an overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, and key financials

Format

Electronic (PDF) + Excel

Market Segmentation

  • Type
    • 1 Ply
    • 2 Ply
    • 3 Ply
    • More than 3 Ply
  • Number of Rolls
    • 1 to 20
    • 21 to 40
    • 41 to 60
    • 61 to 80
    • 81 to 100
    • More than 100
  • Material
    • Paper
    • Bamboo
    • Others (Wood Pulp, Cotton, etc.)
  • Roll Size
    • Regular
    • Mega
    • Jumbo
    • Others (Ultra Mega, Small, etc.)
  • Price
    • Low
    • Medium
    • High
  • End-User
    • Residential
    • Commercial
      • Hospitality
      • Corporates
      • Hospitals
      • Public Facilities
      • Others (Education, Institutions, Retail, etc.)
  • Distribution Channel
    • Online
      • Company Owned Website
      • E-Commerce Website
    • Offline
      • Hypermarket/Supermarkets
      • Departmental Stores
      • Independent Retailers

Countries Covered

  • U.S.
  • Canada
  • Rest of North America

Companies Profiled

Customization Scope

Available upon request

Pricing

Available upon request

Frequently Asked Questions

How big was the North America toilet paper market in 2021?

It stood at US$ 13.6 Bn in 2021

How is the toilet paper business expected to grow by 2031?

It is estimated to grow at a CAGR of 5.2% during 2022-2031

How much worth will the toilet paper industry be in 2031?

It is projected to reach US$ 22.5 Bn by 2031.

How is the residential segment performing?

The residential segment is likely to dominate during the forecast period

Which country accounts for highest growth rate in the North America toilet paper sector?

The U.S. is expected to hold the highest CAGR during the forecast period

What are the prominent drivers?

Growth in consumer concern for hygiene and cleanliness and expansion in tourism and hospitality industries

Who are the prominent players in the toilet paper market?

Cascades Inc., Johnson & Johnson, Kimberly-Clark Corporation, Procter & Gamble, Reckitt Benckiser, Sephora USA, Inc., The Clorox Company, Essity AB, Georgia-Pacific LLC, and The Sofidel Group

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions

    3. Research Methodology

    4. Executive Summary

    5. Market Overview

        5.1. Introduction

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Key Trends Analysis

            5.3.1. Demand Side Analysis

            5.3.2. Supply Side Analysis

        5.4. Key Market Indicators

            5.4.1. Overall Hygiene Products Market Overview

        5.5. Value Chain Analysis

        5.6. Industry SWOT Analysis

        5.7. COVID-19 Impact Analysis

        5.8. Porter’s Five Forces Analysis

        5.9. Regulatory Framework

        5.10. Raw Material Analysis

        5.11. Trade Analysis (Import-Export Data)

        5.12. Toilet Paper Market Analysis and Forecast, 2017 - 2031

            5.12.1. Market Revenue Projections (US$ Mn)

            5.12.2. Market Volume Projections (Million Units)

    6. North America Toilet Paper Market Analysis and Forecast, By Type

        6.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031

            6.1.1. 1 Ply

            6.1.2. 2 Ply

            6.1.3. 3 ply

            6.1.4. More than 3 Ply

        6.2. Incremental Opportunity, By Type

    7. North America Toilet Paper Market Analysis and Forecast, By Number of Rolls

        7.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031

            7.1.1. 1 to 20

            7.1.2. 21 to 40

            7.1.3. 41 to 60

            7.1.4. 61 to 80

            7.1.5. 81 to 100

            7.1.6. More than 100

        7.2. Incremental Opportunity, By No. of Rolls

    8. North America Toilet Paper Market Analysis and Forecast, By Material

        8.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

            8.1.1. Paper

            8.1.2. Bamboo

            8.1.3. Others (Wood Pulp, Cotton, etc.)

        8.2. Incremental Opportunity, By Material

    9. North America Toilet Paper Market Analysis and Forecast, By Roll Size

        9.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Roll Size, 2017 - 2031

            9.1.1. Regular

            9.1.2. Mega

            9.1.3. Jumbo

            9.1.4. Others (Ultra Mega, Small, etc.)

        9.2. Incremental Opportunity, By Roll Size

    10. North America Toilet Paper Market Analysis and Forecast, By Price

        10.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Price, 2017 - 2031

            10.1.1. Low

            10.1.2. Medium

            10.1.3. High

        10.2. Incremental Opportunity, By Price

    11. North America Toilet Paper Market Analysis and Forecast, By End-user

        11.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

            11.1.1. Residential

            11.1.2. Commercial

                11.1.2.1. Hospitality

                11.1.2.2. Corporates

                11.1.2.3. Hospitals

                11.1.2.4. Public Facilities

                11.1.2.5. Others (Education, Institutions, Retail, etc.)

        11.2. Incremental Opportunity, By End-user

    12. North America Toilet Paper Market Analysis and Forecast, By Distribution Channel

        12.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031

            12.1.1. Online

                12.1.1.1. Company Owned Website

                12.1.1.2. E-Commerce Website

            12.1.2. Offline

                12.1.2.1. Hypermarket/Supermarkets

                12.1.2.2. Departmental Stores

                12.1.2.3. Independent Retailers

        12.2. Incremental Opportunity, By Distribution Channel

    13. North America Toilet Paper Market Analysis and Forecast, By Country

        13.1. North America Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Country, 2017 - 2031

            13.1.1. U.S.

            13.1.2. Canada

            13.1.3. Rest of North America

        13.2. Incremental Opportunity, By Country

    14. U.S. Toilet Paper Market Analysis and Forecast

        14.1. Country Snapshot

        14.2. Price Trend Analysis

        14.3. Key Trend Analysis

            14.3.1. Demand Side

            14.3.2. Supply Side

        14.4. Brand Analysis

        14.5. Consumer Buying Behavior Analysis

        14.6. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031

            14.6.1. 1 Ply

            14.6.2. 2 Ply

            14.6.3. 3 ply

            14.6.4. More than 3 Ply

        14.7. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031

            14.7.1. 1 to 20

            14.7.2. 21 to 40

            14.7.3. 41 to 60

            14.7.4. 61 to 80

            14.7.5. 81 to 100

            14.7.6. More than 100

        14.8. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

            14.8.1. Paper

            14.8.2. Bamboo

            14.8.3. Others (Wood Pulp, Cotton, etc.)

        14.9. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Roll Size, 2017 - 2031

            14.9.1. Regular

            14.9.2. Mega

            14.9.3. Jumbo

            14.9.4. Others (Ultra Mega, Small, etc.)

        14.10. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Price, 2017 - 2031

            14.10.1. Low

            14.10.2. Medium

            14.10.3. High

        14.11. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By End-user, 2017 - 2031

            14.11.1. Residential

            14.11.2. Commercial

                14.11.2.1. Hospitality

                14.11.2.2. Corporates

                14.11.2.3. Hospitals

                14.11.2.4. Public Facilities

                14.11.2.5. Others (Education, Institutions, Retail, etc.)

        14.12. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031

            14.12.1. Online

                14.12.1.1. Company Owned Website

                14.12.1.2. E-Commerce Website

            14.12.2. Offline

                14.12.2.1. Hypermarket/Supermarkets

                14.12.2.2. Departmental Stores

                14.12.2.3. Independent Retailers

                14.12.2.4. Others

    15. Canada Toilet Paper Market Analysis and Forecast

        15.1. Country Snapshot

        15.2. Price Trend Analysis

        15.3. Key Trend Analysis

            15.3.1. Demand Side

            15.3.2. Supply Side

        15.4. Brand Analysis

        15.5. Consumer Buying Behavior Analysis

        15.6. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Type, 2017 - 2031

            15.6.1. 1 Ply

            15.6.2. 2 Ply

            15.6.3. 3 Ply

            15.6.4. More than 3 Ply

        15.7. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Number of Rolls, 2017 - 2031

            15.7.1. 1 to 20

            15.7.2. 21 to 40

            15.7.3. 41 to 60

            15.7.4. 61 to 80

            15.7.5. 81 to 100

            15.7.6. More than 100

        15.8. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Material, 2017 - 2031

            15.8.1. Paper

            15.8.2. Bamboo

            15.8.3. Others (Wood Pulp, Cotton, etc.)

        15.9. Toilet Paper Market Size (US$ Mn) & (Million Units) Forecast, By Distribution Channel, 2017 - 2031

            15.9.1. Online

                15.9.1.1. Company Owned Website

                15.9.1.2. E-Commerce Website

            15.9.2. Offline

                15.9.2.1. Hypermarket/Supermarkets

                15.9.2.2. Departmental Stores

                15.9.2.3. Independent Retailers

                15.9.2.4. Others

    16. Competition Landscape

        16.1. Market Player – Competition Dashboard

        16.2. Market Share Analysis (%), 2021

        16.3. Company Profiles (Details – Company Overview, Sales Material Type/Geographical Presence, Revenue, Strategy & Business Overview)

            16.3.1. Cascades Inc.

                16.3.1.1. Company Overview

                16.3.1.2. Sales Material Type/Geographical Presence

                16.3.1.3. Revenue

                16.3.1.4. Strategy & Business Overview

            16.3.2. Johnson & Johnson

                16.3.2.1. Company Overview

                16.3.2.2. Sales Material Type/Geographical Presence

                16.3.2.3. Revenue

                16.3.2.4. Strategy & Business Overview

            16.3.3. Kimberly-Clark Corporation

                16.3.3.1. Company Overview

                16.3.3.2. Sales Material Type/Geographical Presence

                16.3.3.3. Revenue

                16.3.3.4. Strategy & Business Overview

            16.3.4. Procter & Gamble

                16.3.4.1. Company Overview

                16.3.4.2. Sales Material Type/Geographical Presence

                16.3.4.3. Revenue

                16.3.4.4. Strategy & Business Overview

            16.3.5. Reckitt Benckiser

                16.3.5.1. Company Overview

                16.3.5.2. Sales Material Type/Geographical Presence

                16.3.5.3. Revenue

                16.3.5.4. Strategy & Business Overview

            16.3.6. Sephora USA, Inc.

                16.3.6.1. Company Overview

                16.3.6.2. Sales Material Type/Geographical Presence

                16.3.6.3. Revenue

                16.3.6.4. Strategy & Business Overview

            16.3.7. The Clorox Company

                16.3.7.1. Company Overview

                16.3.7.2. Sales Material Type/Geographical Presence

                16.3.7.3. Revenue

                16.3.7.4. Strategy & Business Overview

            16.3.8. Essity AB

                16.3.8.1. Company Overview

                16.3.8.2. Sales Material Type/Geographical Presence

                16.3.8.3. Revenue

                16.3.8.4. Strategy & Business Overview

            16.3.9. Georgia-Pacific LLC

                16.3.9.1. Company Overview

                16.3.9.2. Sales Material Type/Geographical Presence

                16.3.9.3. Revenue

                16.3.9.4. Strategy & Business Overview

            16.3.10. The Sofidel Group

                16.3.10.1. Company Overview

                16.3.10.2. Sales Material Type/Geographical Presence

                16.3.10.3. Revenue

                16.3.10.4. Strategy & Business Overview

    17. Key Takeaways

        17.1. Identification of Potential Market Spaces

            17.1.1. Type

            17.1.2. No. of Rolls

            17.1.3. Material

            17.1.4. Roll Size

            17.1.5. Price

            17.1.6. End User

            17.1.7. Distribution Channel

            17.1.8. Country

        17.2. Understanding the Buying Process of Customers

            17.2.1. Preferred Type

            17.2.2. Preferred Pricing

            17.2.3. Target Audience

        17.3. Prevailing Market Risks

        17.4. Preferred Sales & Marketing Strategy

    List of Tables

    Table 1: North America Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

    Table 2: North America Toilet Paper Market Volume, by Type, Million Units, 2017-2031

    Table 3: North America Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

    Table 4: North America Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

    Table 5: North America Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

    Table 6: North America Toilet Paper Market Volume, by Material, Million Units, 2017-2031

    Table 7: North America Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

    Table 8: North America Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

    Table 9: North America Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

    Table 10: North America Toilet Paper Market Volume, by Price, Million Units, 2017-2031

    Table 11: North America Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

    Table 12: North America Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

    Table 13: North America Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 14: North America Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

    Table 15: North America Toilet Paper Market Value, by Country, US$ Mn, 2017-2031

    Table 16: North America Toilet Paper Market Volume, by Country, Thousand Units, 2017-2031

    Table 17: U.S. Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

    Table 18: U.S. Toilet Paper Market Volume, by Type, Million Units, 2017-2031

    Table 19: U.S. Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

    Table 20: U.S. Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

    Table 21: U.S. Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

    Table 22: U.S. Toilet Paper Market Volume, by Material, Million Units, 2017-2031

    Table 23: U.S. Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

    Table 24: U.S. Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

    Table 25: U.S. Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

    Table 26: U.S. Toilet Paper Market Volume, by Price, Million Units, 2017-2031

    Table 27: U.S. Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

    Table 28: U.S. Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

    Table 29: U.S. Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 30: U.S. Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

    Table 31: Canada Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

    Table 32: Canada Toilet Paper Market Volume, by Type, Million Units, 2017-2031

    Table 33: Canada Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

    Table 34: Canada Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

    Table 35: Canada Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

    Table 36: Canada Toilet Paper Market Volume, by Material, Million Units, 2017-2031

    Table 37: Canada Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

    Table 40: Canada Toilet Paper Market Volume, by Price, Million Units, 2017-2031

    Table 41: Canada Toilet Paper Market Value, by End-user, US$ Mn, 2017-2031

    Table 42: Canada Toilet Paper Market Volume, by End-user, Million Units, 2017-2031

    Table 43: Canada Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Table 44: Canada Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

    List of Figures

    Figure 1: North America Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

    Figure 2: North America Toilet Paper Market Volume, by Type, Million Units, 2017-2031

    Figure 3: North America Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

    Figure 4: North America Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

    Figure 5: North America Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

    Figure 6: North America Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

    Figure 7: North America Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

    Figure 8: North America Toilet Paper Market Volume, by Material, Million Units, 2017-2031

    Figure 9: North America Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

    Figure 10: North America Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

    Figure 11: North America Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

    Figure 12: North America Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

    Figure 13: North America Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

    Figure 14: North America Toilet Paper Market Volume, by Price, Million Units, 2017-2031

    Figure 15: North America Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

    Figure 16: North America Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

    Figure 17: North America Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

    Figure 18: North America Toilet Paper Market Incremental Opportunity, by End User, 2021-2031

    Figure 19: North America Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 20: North America Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

    Figure 21: North America Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 22: North America Toilet Paper Market Value, by Country, US$ Mn, 2017-2031

    Figure 23: North America Toilet Paper Market Volume, by Country, Thousand Units, 2017-2031

    Figure 24: North America Toilet Paper Market Incremental Opportunity, by Country, 2021-2031

    Figure 25: U.S. Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

    Figure 26: U.S. Toilet Paper Market Volume, by Type, Million Units, 2017-2031

    Figure 27: U.S. Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

    Figure 28: U.S. Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

    Figure 29: U.S. Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

    Figure 30: U.S. Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

    Figure 31: U.S. Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

    Figure 32: U.S. Toilet Paper Market Volume, by Material, Million Units, 2017-2031

    Figure 33: U.S. Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

    Figure 34: U.S. Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

    Figure 35: U.S. Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

    Figure 36: U.S. Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

    Figure 37: U.S. Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

    Figure 38: U.S. Toilet Paper Market Volume, by Price, Million Units, 2017-2031

    Figure 39: U.S. Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

    Figure 40: U.S. Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

    Figure 41: U.S. Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

    Figure 42: U.S. Toilet Paper Market Incremental Opportunity, by End User, 2021-2031

    Figure 43: U.S. Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 44: U.S. Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

    Figure 45: U.S. Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

    Figure 46: Canada Toilet Paper Market Value, by Type, US$ Mn, 2017-2031

    Figure 47: Canada Toilet Paper Market Volume, by Type, Million Units, 2017-2031

    Figure 48: Canada Toilet Paper Market Incremental Opportunity, by Type, 2021-2031

    Figure 49: Canada Toilet Paper Market Value, by Number of Rolls, US$ Mn, 2017-2031

    Figure 50: Canada Toilet Paper Market Volume, by Number of Rolls, Million Units, 2017-2031

    Figure 51: Canada Toilet Paper Market Incremental Opportunity, by Number of Rolls, 2021-2031

    Figure 52: Canada Toilet Paper Market Value, by Material, US$ Mn, 2017-2031

    Figure 53: Canada Toilet Paper Market Volume, by Material, Million Units, 2017-2031

    Figure 54: Canada Toilet Paper Market Incremental Opportunity, by Material, 2021-2031

    Figure 55: Canada Toilet Paper Market Value, by Roll Size, US$ Mn, 2017-2031

    Figure 56: Canada Toilet Paper Market Volume, by Roll Size, Million Units, 2017-2031

    Figure 57: Canada Toilet Paper Market Incremental Opportunity, by Roll Size, 2021-2031

    Figure 58: Canada Toilet Paper Market Value, by Price, US$ Mn, 2017-2031

    Figure 59: Canada Toilet Paper Market Volume, by Price, Million Units, 2017-2031

    Figure 60: Canada Toilet Paper Market Incremental Opportunity, by Price, 2021-2031

    Figure 61: Canada Toilet Paper Market Value, by End User, US$ Mn, 2017-2031

    Figure 62: Canada Toilet Paper Market Volume, by End User, Thousand Units, 2017-2031

    Figure 63: Canada Toilet Paper Market Incremental Opportunity, by End-user, 2021-2031

    Figure 64: Canada Toilet Paper Market Value, by Distribution Channel, US$ Mn, 2017-2031

    Figure 65: Canada Toilet Paper Market Volume, by Distribution Channel, Million Units, 2017-2031

    Figure 66: Canada Toilet Paper Market Incremental Opportunity, by Distribution Channel, 2021-2031

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