Analysts’ Viewpoint
Surge in awareness of hygiene and infection control, and stringent regulations & guidelines are projected to boost the North America surface sanitizer market growth. Furthermore, integration of technology, such as IoT (Internet of Things) and smart sensors into sanitization products helps to monitor and improve sanitization processes, offering lucrative opportunities for market expansion.
Construction of new healthcare facilities and collaborations between public health agencies, private businesses, and non-profit organizations enhances awareness and promotes the responsible use of surface sanitizers.
Manufacturers are exploring opportunities to innovate in packaging, introducing convenient and portable formats for surface sanitizers. Single-use packaging and packaging that minimizes environmental impact are gaining traction among the populace. Key players are striving to develop more sustainable materials as well as eco-friendly surface sanitizer products.
A surface sanitizer is a chemical substance or solution designed to reduce or eliminate the presence of germs, bacteria, viruses, and other pathogens on surfaces. It is commonly used in settings, such as homes, hospitals, restaurants, and public spaces, to maintain a hygienic environment and prevent the spread of infections.
Surface sanitizers work by either killing or inhibiting the growth of microorganisms on surfaces. They are different from cleaning agents, which primarily remove dirt and debris from surfaces. Sanitizers are specifically formulated to target and reduce the microbial load, making surfaces safer for human contact.
Liquid & gel, spray, wipes, etc. are the various types of products available in the surface cleaners market. The common active ingredients in surface sanitizers include alcohol (ethanol or isopropyl alcohol), hydrogen peroxide, quaternary ammonium compounds, and chlorine-based compounds.
Future analysis of surface sanitizers is projected to be the integration of technology, such as smart sensors or indicators. These features are likely to provide real-time data on the cleanliness of surfaces or alert users when it is time to reapply sanitizer.
Individuals and organizations are committed to preventing the spread of bacteria and viruses due to the greater awareness of the transmission of infectious diseases. Surface sanitizers are a crucial component in these prevention efforts, as they help eliminate pathogens from commonly touched surfaces. Moreover, in healthcare settings in North America, where infection control is paramount, the importance of maintaining a sterile environment has led to significant demand for surface sanitizers. Hospitals, clinics, and other healthcare facilities use sanitizers to minimize the risk of healthcare-associated infections, and majorly fuel the North America surface sanitizer market size.
Furthermore, training programs in healthcare, hospitality, and other industries underscore the importance of using surface sanitizers to maintain a clean and safe environment. The Covid-19 pandemic created a heightened sense of urgency and awareness regarding the potential transmission of diseases, prompting individuals and organizations to prioritize the use of surface sanitizers as part of their overall hygiene strategy. This is anticipated to augment the North America surface sanitizer market value in the near future.
Regulations established by health and safety authorities at local, national, and international levels ensure public health, workplace safety, and environmental protection. Health and safety regulations often mandate the use of sanitizers in various settings, including healthcare facilities, food processing units, educational institutions, and public spaces. Businesses and organizations are required to comply with these regulations, driving the demand for surface sanitizers.
Moreover, government health agencies, including the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO), have recommended regular surface cleaning and disinfection as part of broader efforts to control the spread of infectious diseases. These recommendations have contributed to increased consumer awareness and demand for sanitization products, consequently fueling market progress.
Workplace safety regulations often include guidelines for maintaining a clean and hygienic work environment. Surface sanitizers are recommended or required in occupational safety guidelines to reduce the risk of infectious diseases among workers. For instance, The Occupational Safety and Health Administration (OSHA) guidelines mandate that all workplaces, corridors, storerooms, service rooms, and walking-working surfaces should be kept clean, tidy, and sanitary. Thus, the numerous hygiene regulations are likely to boost the North America surface sanitizer market share during the forecast period.
According to the latest North America surface sanitizer market forecast, the U.S. accounts for major share in terms of both volume and value. Surge in awareness of the importance of hygiene, especially in the context of public health crises such as the COVID-19 pandemic, has increased the demand for surface sanitizers. People are more conscious of the need to disinfect surfaces to prevent the spread of viruses and bacteria. The presence of major manufacturers and various distribution channels are likely to contribute to a rise in demand for surface sanitizer products in the region.
The market in Canada is expected to witness significant growth during the forecast period. Rise in awareness of public health and hygiene, particularly in the context of the COVID-19 pandemic, has driven Canadians to adopt more rigorous cleaning and sanitization practices. These factors act as key market catalysts. Health authorities in Canada, including the Public Health Agency of Canada, have provided guidelines and recommendations for maintaining cleanliness and disinfection. These guidelines have influenced businesses, institutions, and individuals to use surface sanitizers as part of their infection prevention measures. These factors collectively contribute to the substantial demand for surface sanitizers in Canada.
Detailed profiles of companies are provided in the North America surface sanitizer industry research report to evaluate their financials, key product offerings, recent developments, and strategies. Most companies spend significantly on comprehensive R&D activities, primarily to develop innovative products. Expansion of product portfolios, and mergers & acquisitions are the key strategies adopted by manufacturers in the industry. Leading players are also following the latest market trends to avail lucrative revenue opportunities.
3M, Betco Corporation, Diversey, Inc., Ecolab Inc., GOJO Industries, Inc., Procter & Gamble, Reckitt Benckiser Group plc., SC Johnson Professional USA, Inc., The Clorox Company, and, Zep Inc. are the prominent companies in the surface sanitizer market.
Each of these players has been profiled in the North America surface sanitizer market research report based on parameters such as company overview, financial overview, business strategies, product portfolio, and business segments.
| Attribute | Detail |
|---|---|
| Market Value in 2022 (Base Year) | US$ 1.7 Bn |
| Market Forecast Value in 2031 | US$ 3.0 Bn |
| Growth Rate (CAGR) | 6.4% |
| Forecast Period | 2023-2031 |
| Quantitative Units | US$ Bn for Value and Million Units for Volume |
| Market Analysis | The North America qualitative analysis includes drivers, restraints, opportunities, key trends, key market indicators, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the country level, the qualitative analysis includes key trends, price trends, and key supplier analysis. |
| Competition Landscape |
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| Countries Covered |
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| Market Segmentation |
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| Companies Profile |
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| Customization Scope | Available upon Request |
| Pricing | Available upon Request |
It was valued at US$ 1.7 Bn in 2022
It is expected to reach US$ 3.0 Bn by the end of 2031
Surge in awareness of hygiene and infection control, and stringent regulations and guidelines
Based on product type, the liquid & gels segment contributed the largest share in 2022
The U.S. contributed about 34% in terms of share in 2022
3M, Betco Corporation, Diversey, Inc., Ecolab Inc., GOJO Industries, Inc., Procter & Gamble, Reckitt Benckiser Group plc., SC Johnson Professional USA, Inc., The Clorox Company, and Zep Inc.
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. Material Analysis
6. North America Surface Sanitizer Market Analysis and Forecast, By Product Type
6.1. North America Surface Sanitizer Market Size (US$ Bn and Million Units), By Product Type, 2023 - 2031
6.1.1. Liquid & Gels
6.1.2. Wipes
6.1.3. Sprays
6.2. Incremental Opportunity Analysis, By Product Type
7. North America Surface Sanitizer Market Analysis and Forecast, By Category
7.1. North America Surface Sanitizer Market Size (US$ Bn and Million Units), By Category, 2023 - 2031
7.1.1. Chemical
7.1.2. Bio-based
7.2. Incremental Opportunity Analysis, By Category
8. North America Surface Sanitizer Market Analysis and Forecast, By Ingredient Type
8.1. North America Surface Sanitizer Market Size (US$ Bn and Million Units), By Ingredient Type, 2023 - 2031
8.1.1. Alcohol-based Sanitizers
8.1.2. Non-Alcohol-based Sanitizers
8.2. Incremental Opportunity Analysis, By Ingredient Type
9. North America Surface Sanitizer Market Analysis and Forecast, By End-use
9.1. North America Surface Sanitizer Market Size (US$ Bn and Million Units), By End-use, 2023 - 2031
9.1.1. Residential
9.1.2. Industrial
9.1.3. Commercial
9.1.3.1. Hospitals
9.1.3.2. Laboratories
9.1.3.3. Food Processing Industries
9.1.3.4. Educational Institutes
9.1.3.5. Railways
9.1.3.6. Airports
9.1.3.7. Others (Hotels, Malls, Etc.)
9.2. Incremental Opportunity Analysis, By End-use
10. North America Surface Sanitizer Market Analysis and Forecast, by Distribution Channel
10.1. North America Surface Sanitizer Market Size (US$ Bn and Million Units), By Distribution Channel, 2023 - 2031
10.1.1. Online
10.1.1.1. E-commerce Websites
10.1.1.2. Company-owned Websites
10.1.2. Offline
10.1.2.1. Supermarket/Hypermarket
10.1.2.2. Medical Stores
10.1.2.3. Other Retail Stores
10.2. Incremental Opportunity Analysis, by Distribution Channel
11. North America Surface Sanitizer Market Analysis and Forecast, by Country and Sub-region
11.1. North America Surface Sanitizer Market Size (US$ Bn and Million Units), By Country and Sub-region, 2023 - 2031
11.1.1. U.S.
11.1.2. Canada
11.1.3. Rest of North America
11.2. Incremental Opportunity Analysis, by Region
12. U.S. Surface Sanitizer Market Analysis and Forecast
12.1. Country Snapshot
12.2. Demographic Overview
12.3. Key Trend Analysis
12.4. Market Share Analysis
12.4.1. Local Manufactures vs Import
12.5. Consumer Buying Behavior Analysis
12.6. Pricing Analysis
12.6.1. Weighted Average Selling Price (US$)
12.7. Surface Sanitizer Market Size (US$ Bn and Million Units), By Product Type, 2023 - 2031
12.7.1. Liquid & Gels
12.7.2. Wipes
12.7.3. Sprays
12.8. Surface Sanitizer Market Size (US$ Bn and Million Units), By Category, 2023 - 2031
12.8.1. Chemical
12.8.2. Biobased
12.9. Surface Sanitizer Market Size (US$ Bn and Million Units), By Ingredient Type, 2023 - 2031
12.9.1. Alcohol-based Sanitizers
12.9.2. Non-Alcohol-based Sanitizers
12.10. Surface Sanitizer Market Size (US$ Bn and Million Units), By End-use, 2023 - 2031
12.10.1. Residential
12.10.2. Industrial
12.10.3. Commercial
12.10.3.1. Hospitals
12.10.3.2. Laboratories
12.10.3.3. Food Processing Industries
12.10.3.4. Educational Institutes
12.10.3.5. Railways
12.10.3.6. Airports
12.10.3.7. Others (Hotels, Malls, Etc.)
12.11. Surface Sanitizer Market Size (US$ Bn and Million Units), By Distribution Channel, 2023 - 2031
12.11.1. Online
12.11.1.1. E-commerce Websites
12.11.1.2. Company-owned Websites
12.11.2. Offline
12.11.2.1. Supermarket/Hypermarket
12.11.2.2. Medical Stores
12.11.2.3. Other Retail Stores
12.12. Incremental Opportunity Analysis
13. Canada Surface Sanitizer Market Analysis and Forecast
13.1. Country Snapshot
13.2. Demographic Overview
13.3. Key Trend Analysis
13.4. Market Share Analysis
13.4.1. Local Manufactures vs Import
13.5. Consumer Buying Behavior Analysis
13.6. Pricing Analysis
13.6.1. Weighted Average Selling Price (US$)
13.7. Surface Sanitizer Market Size (US$ Bn and Million Units), By Product Type, 2023 - 2031
13.7.1. Liquid & Gels
13.7.2. Wipes
13.7.3. Sprays
13.8. Surface Sanitizer Market Size (US$ Bn and Million Units), By Category, 2023 - 2031
13.8.1. Chemical
13.8.2. Biobased
13.9. Surface Sanitizer Market Size (US$ Bn and Million Units), By Ingredient Type, 2023 - 2031
13.9.1. Alcohol-based Sanitizers
13.9.2. Non-Alcohol-based Sanitizers
13.10. Surface Sanitizer Market Size (US$ Bn and Million Units), By End-use, 2023 - 2031
13.10.1. Residential
13.10.2. Industrial
13.10.3. Commercial
13.10.3.1. Hospitals
13.10.3.2. Laboratories
13.10.3.3. Food Processing Industries
13.10.3.4. Educational Institutes
13.10.3.5. Railways
13.10.3.6. Airports
13.10.3.7. Others (Hotels, Malls, Etc.)
13.11. Surface Sanitizer Market Size (US$ Bn and Million Units), By Distribution Channel, 2023 - 2031
13.11.1. Online
13.11.1.1. E-commerce Websites
13.11.1.2. Company-owned Websites
13.11.2. Offline
13.11.2.1. Supermarket/Hypermarket
13.11.2.2. Medical Stores
13.11.2.3. Other Retail Stores
13.12. Incremental Opportunity Analysis
14. Competition Landscape
14.1. Market Player – Competition Dashboard
14.2. Market Share Analysis (%), 2022
14.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)
14.3.1. 3M
14.3.1.1. Company Overview
14.3.1.2. Sales Area/Geographical Presence
14.3.1.3. Revenue
14.3.1.4. Strategy & Business Overview
14.3.2. Betco Corporation
14.3.2.1. Company Overview
14.3.2.2. Sales Area/Geographical Presence
14.3.2.3. Revenue
14.3.2.4. Strategy & Business Overview
14.3.3. Diversey, Inc.
14.3.3.1. Company Overview
14.3.3.2. Sales Area/Geographical Presence
14.3.3.3. Revenue
14.3.3.4. Strategy & Business Overview
14.3.4. Ecolab Inc.
14.3.4.1. Company Overview
14.3.4.2. Sales Area/Geographical Presence
14.3.4.3. Revenue
14.3.4.4. Strategy & Business Overview
14.3.5. GOJO Industries, Inc.
14.3.5.1. Company Overview
14.3.5.2. Sales Area/Geographical Presence
14.3.5.3. Revenue
14.3.5.4. Strategy & Business Overview
14.3.6. Procter & Gamble
14.3.6.1. Company Overview
14.3.6.2. Sales Area/Geographical Presence
14.3.6.3. Revenue
14.3.6.4. Strategy & Business Overview
14.3.7. Reckitt Benckiser Group plc.
14.3.7.1. Company Overview
14.3.7.2. Sales Area/Geographical Presence
14.3.7.3. Revenue
14.3.7.4. Strategy & Business Overview
14.3.8. SC Johnson Professional USA, Inc.
14.3.8.1. Company Overview
14.3.8.2. Sales Area/Geographical Presence
14.3.8.3. Revenue
14.3.8.4. Strategy & Business Overview
14.3.9. The Clorox Company
14.3.9.1. Company Overview
14.3.9.2. Sales Area/Geographical Presence
14.3.9.3. Revenue
14.3.9.4. Strategy & Business Overview
14.3.10. Zep Inc.
14.3.10.1. Company Overview
14.3.10.2. Sales Area/Geographical Presence
14.3.10.3. Revenue
14.3.10.4. Strategy & Business Overview
14.3.11. Other Key Players
14.3.11.1. Company Overview
14.3.11.2. Sales Area/Geographical Presence
14.3.11.3. Revenue
14.3.11.4. Strategy & Business Overview
15. Go To Market Strategy
15.1. Identification of Potential Market Spaces
15.2. Understanding the Buying Process of Customers
15.3. Preferred Sales & Marketing Strategy
List of Tables
Table 1: North America Surface Sanitizer Market Value, by Product Type, US$ Bn, 2023-2031
Table 2: North America Surface Sanitizer Market Volume, by Product Type, Million Units, 2023-2031
Table 3: North America Surface Sanitizer Market Value, by Category, US$ Bn, 2023-2031
Table 4: North America Surface Sanitizer Market Volume, by Category, Million Units, 2023-2031
Table 5: North America Surface Sanitizer Market Value, by Ingredient Type, US$ Bn, 2023-2031
Table 6: North America Surface Sanitizer Market Volume, by Ingredient Type, Million Units, 2023-2031
Table 7: North America Surface Sanitizer Market Value, by End-use, US$ Bn, 2023-2031
Table 8: North America Surface Sanitizer Market Volume, by End-use, Million Units, 2023-2031
Table 9: North America Surface Sanitizer Market Value, by Distribution Channel, US$ Bn, 2023-2031
Table 10: North America Surface Sanitizer Market Volume, by Distribution Channel, Million Units, 2023-2031
Table 11: North America Surface Sanitizer Market Value, by Country/Sub-Region, US$ Bn, 2023-2031
Table 12: North America Surface Sanitizer Market Volume, by Country/Sub-Region, Million Units, 2023-2031
Table 13: U.S. Surface Sanitizer Market Value, by Product Type, US$ Bn, 2023-2031
Table 14: U.S. Surface Sanitizer Market Volume, by Product Type, Million Units, 2023-2031
Table 15: U.S. Surface Sanitizer Market Value, by Category, US$ Bn, 2023-2031
Table 16: U.S. Surface Sanitizer Market Volume, by Category, Million Units, 2023-2031
Table 17: U.S. Surface Sanitizer Market Value, by Ingredient Type, US$ Bn, 2023-2031
Table 18: U.S. Surface Sanitizer Market Volume, by Ingredient Type, Million Units, 2023-2031
Table 19: U.S. Surface Sanitizer Market Value, by End-use, US$ Bn, 2023-2031
Table 20: U.S. Surface Sanitizer Market Volume, by End-use, Million Units, 2023-2031
Table 21: U.S. Surface Sanitizer Market Value, by Distribution Channel, US$ Bn, 2023-2031
Table 22: U.S. Surface Sanitizer Market Volume, by Distribution Channel, Million Units, 2023-2031
Table 23: Canada Surface Sanitizer Market Value, by Product Type, US$ Bn, 2023-2031
Table 24: Canada Surface Sanitizer Market Volume, by Product Type, Million Units, 2023-2031
Table 25: Canada Surface Sanitizer Market Value, by Category, US$ Bn, 2023-2031
Table 26: Canada Surface Sanitizer Market Volume, by Category, Million Units, 2023-2031
Table 27: Canada Surface Sanitizer Market Value, by Ingredient Type, US$ Bn, 2023-2031
Table 28: Canada Surface Sanitizer Market Volume, by Ingredient Type, Million Units, 2023-2031
Table 29: Canada Surface Sanitizer Market Value, by End-use, US$ Bn, 2023-2031
Table 30: Canada Surface Sanitizer Market Volume, by End-use, Million Units, 2023-2031
Table 31: Canada Surface Sanitizer Market Value, by Distribution Channel, US$ Bn, 2023-2031
Table 32: Canada Surface Sanitizer Market Volume, by Distribution Channel, Million Units, 2023-2031
List of Figures
Figure 1: North America Surface Sanitizer Market Value, by Product Type, US$ Bn, 2023-2031
Figure 2: North America Surface Sanitizer Market Volume, by Product Type, Million Units, 2023-2031
Figure 3: North America Surface Sanitizer Market Incremental Opportunity, by Product Type, 2021-2031
Figure 4: North America Surface Sanitizer Market Value, by Category, US$ Bn, 2023-2031
Figure 5: North America Surface Sanitizer Market Volume, by Category, Million Units, 2023-2031
Figure 6: North America Surface Sanitizer Market Incremental Opportunity, by Category, 2021-2031
Figure 7: North America Surface Sanitizer Market Value, by Ingredient Type, US$ Bn, 2023-2031
Figure 8: North America Surface Sanitizer Market Volume, by Ingredient Type, Million Units, 2023-2031
Figure 9: North America Surface Sanitizer Market Incremental Opportunity, by Ingredient Type, 2021-2031
Figure 10: North America Surface Sanitizer Market Value, by End-use, US$ Bn, 2023-2031
Figure 11: North America Surface Sanitizer Market Volume, by End-use, Million Units, 2023-2031
Figure 12: North America Surface Sanitizer Market Incremental Opportunity, by End-use, 2021-2031
Figure 13: North America Surface Sanitizer Market Value, by Distribution Channel, US$ Bn, 2023-2031
Figure 14: North America Surface Sanitizer Market Volume, by Distribution Channel, Million Units, 2023-2031
Figure 15: North America Surface Sanitizer Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 16: North America Surface Sanitizer Market Value, by Country, US$ Bn, 2023-2031
Figure 17: North America Surface Sanitizer Market Volume, by Country, Million Units, 2023-2031
Figure 18: North America Surface Sanitizer Market Incremental Opportunity, by Country, 2021-2031
Figure 19: U.S. Surface Sanitizer Market Value, by Product Type, US$ Bn, 2023-2031
Figure 20: U.S. Surface Sanitizer Market Volume, by Product Type, Million Units, 2023-2031
Figure 21: U.S. Surface Sanitizer Market Incremental Opportunity, by Product Type, 2021-2031
Figure 22: U.S. Surface Sanitizer Market Value, by Category, US$ Bn, 2023-2031
Figure 23: U.S. Surface Sanitizer Market Volume, by Category, Million Units, 2023-2031
Figure 24: U.S. Surface Sanitizer Market Incremental Opportunity, by Category, 2021-2031
Figure 25: U.S. Surface Sanitizer Market Value, by Ingredient Type, US$ Bn, 2023-2031
Figure 26: U.S. Surface Sanitizer Market Volume, by Ingredient Type, Million Units, 2023-2031
Figure 27: U.S. Surface Sanitizer Market Incremental Opportunity, by Ingredient Type, 2021-2031
Figure 28: U.S. Surface Sanitizer Market Value, by End-use, US$ Bn, 2023-2031
Figure 29: U.S. Surface Sanitizer Market Volume, by End-use, Million Units, 2023-2031
Figure 30: U.S. Surface Sanitizer Market Incremental Opportunity, by End-use, 2021-2031
Figure 31: U.S. Surface Sanitizer Market Value, by Distribution Channel, US$ Bn, 2023-2031
Figure 32: U.S. Surface Sanitizer Market Volume, by Distribution Channel, Million Units, 2023-2031
Figure 33: U.S. Surface Sanitizer Market Incremental Opportunity, by Distribution Channel, 2021-2031
Figure 34: Canada Surface Sanitizer Market Value, by Product Type, US$ Bn, 2023-2031
Figure 35: Canada Surface Sanitizer Market Volume, by Product Type, Million Units, 2023-2031
Figure 36: Canada Surface Sanitizer Market Incremental Opportunity, by Product Type, 2021-2031
Figure 37: Canada Surface Sanitizer Market Value, by Category, US$ Bn, 2023-2031
Figure 38: Canada Surface Sanitizer Market Volume, by Category, Million Units, 2023-2031
Figure 39: Canada Surface Sanitizer Market Incremental Opportunity, by Category, 2021-2031
Figure 40: Canada Surface Sanitizer Market Value, by Ingredient Type, US$ Bn, 2023-2031
Figure 41: Canada Surface Sanitizer Market Volume, by Ingredient Type, Million Units, 2023-2031
Figure 42: Canada Surface Sanitizer Market Incremental Opportunity, by Ingredient Type, 2021-2031
Figure 43: Canada Surface Sanitizer Market Value, by End-use, US$ Bn, 2023-2031
Figure 44: Canada Surface Sanitizer Market Volume, by End-use, Million Units, 2023-2031
Figure 45: Canada Surface Sanitizer Market Incremental Opportunity, by End-use, 2021-2031
Figure 46: Canada Surface Sanitizer Market Value, by Distribution Channel, US$ Bn, 2023-2031
Figure 47: Canada Surface Sanitizer Market Volume, by Distribution Channel, Million Units, 2023-2031
Figure 48: Canada Surface Sanitizer Market Incremental Opportunity, by Distribution Channel, 2021-2031
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North America Surface Sanitizer Market
*86 figures and 60 tables includes