Blood pressure is the strength of the blood pushing against the sides of the blood vessels. When the pressure is high, it gives extra pressure to the arteries and this may lead to strokes and attacks. Blood pressure monitoring plays an important role in detecting the health problems of a patient. Blood pressure is measured in millimeters of mercury. Every blood pressure reading consists of two numbers or levels. The first number is called systolic pressure and the second number is called diastolic pressure. The numeric difference between systolic and diastolic blood pressure is called pulse pressure. High blood pressure and low blood pressure are the two types of blood pressure depending on pressure fluctuation. The higher the patient’s blood pressure, the higher the risk of health problems. Fluctuation of pressure in vital areas of the body may cause various chronic and acute diseases such as diabetes and cardiac arrest. The normal reading of a blood pressure is 120/80 mmHg.

Based on product type, the global non-invasive blood pressure monitors market is divided into full automatic and semi automatic. The automatic segment is growing at a faster rate than the semi automatic segment due to technological advancement such as Smart logic technology, digital display, light weight, and built-in pulse measurement. Based on device, the market is segmented into wrist device and arm device. The arm device segment accounts for a significant market share due its accuracy for obese patient The arm device is strongly recommended by both the American Heart Association (AHA) and the European Society of Hypertension (ESH). In terms of end-user, the market is classified as hospital, in clinic, and home care. In clinics and home care, noninvasive blood pressure monitors devices segment have growing at significant rate due to ease in use, handy and their prices have sunk to an appropriate level. Increasing trend of inactive lifestyle and rising geriatric population with hypertension and obesity are factors that are likely to boost the market growth during the forecast period. However, factors such as measurement repeatability, misleading reading, low accuracy, and poor serviceability related to devices are expected to hamper the growth of the global market for non-invasive blood pressure monitors.

Geographically, the market is distributed over North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to be the largest market for non-invasive blood pressure monitors globally. This is attributed to rising geriatric population and increasing awareness about diseases related to blood pressure such as stroke. Encouraging reimbursement policies, quick adaptability of innovative non-invasive blood pressure device, and rising incidence of hypertension and its awareness are boosting the growth of the market in Europe. The market in Asia Pacific is growing at a fast rate due to inadequate monitoring practice of hypertension, especially in geriatric population regions such as India where hypertension lead to several deaths every year. The Middle East & Africa market is characterized by a large proportion of young people. According to the World Health Organization in 2012, the average life expectancy of these young people was 70 years. The region has a high prevalence of obesity, diabetes mellitus, and smoking. Currently, the cardiovascular disease has emerged as one of the leading causes of death in this population and year after it was increasing and this are all associated with hypertension. So awareness of this disease, improved healthcare structure give boost to the market.

Omron Corporation, Bokang Instruments Co. Ltd., American Diagnostic Corp., A&D Medical, and GE Healthcare Ltd. are key pharmaceutical companies operating in the global market for non-invasive blood pressure monitors.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Noninvasive Blood Pressure Monitors Market

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