Non-invasive fat reduction treatment is a procedure that eliminates excess fat with the help of non-surgical techniques. The main focus of this treatment is to remove the excess fat that is resistant to diet and exercise. These procedures are performed by specialized doctors, especially plastic surgeons and dermatologists. The latest non-invasive fat reduction procedures are becoming popular as many of the population are looking for perfect appearance which can be achieved by getting rid of the stubborn fat that mainly sticks around the abdomen. The benefit of treatment includes less side effects, but the flip side of these procedures is that they are not useful in cases where there is removal of excess fat. Also, unlike liposuction, non-invasive fat reduction requires multiple procedures and the results are not immediate.
Lack of stringent regulatory environment and advances in technology that have lesser side effects in usage of the procedure in removing the abdominal fat are likely to increase the acceptance of treatment among both men and women. These factors are driving the global market. The techniques/procedures of non-invasive fat reduction are less complicated, less time consuming with lesser side effects, and provide benefit of offering best results as compared to invasive procedures, which further propel the growth of the market. However, high cost involved in procedures is estimated to be the major restraining factor for the growth of global market. The cost of treatment is high due to the monopolistic approach and hidden procedural expenditure associated with the technologies used. There are number of procedures involved in this treatment which is included in the overall cost.
The global market is segmented by technology, end-user, and geography. Based on technology, the market is segmented into radiofrequency energy, ultrasound energy, and cryolipolysis. Based on end-user, the market is segmented into cosmetology clinics and multi-specialty hospitals. Based on geography, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
North America dominates the global market owing to increase in people awareness to look perfect. Large number of population is obese due to unhealthy eating habits which include junk foods and more consumption of red meat. Europe is a potential market for treatment. The increased in disposable income in these two regions is a contributing factor for the growth of the market. Asia Pacific is an emerging market for non-invasive fat reduction treatment. The Indian market has a huge potential for the growth of the market. Increasing disposable income and growing desire for perfect image are the two important factors driving the Asia Pacific market. Latin America and Middle East & Africa are slow growing markets due to the high cost involved in these procedures. However, there is huge potential for the growth of market in Latin America and Middle East & Africa with economic development and increasing awareness during the forecast period.
Key players operating in the market include Cynosure Inc., Syneron Medical Ltd., ZELTIQ Aesthetics, Inc., BTL, Cocoon Medical, Invasix Ltd., Thermi, and Venus Concept.
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