Natural Cosmetics Market
Usually, the term natural is thought to refer to something related to plants. This helps eliminate petroleum derived products, but it also eliminates things like naturally occurring minerals which many people consider natural. Even just considering plants is not adequate because many people don’t think of GMO plants as “natural.”
Then there is the issue of natural identical. There are many ingredients that are found in nature but can also be produced synthetically. Would a synthetic version of a natural material be considered natural? Some people would say yes, some would say no.
All this is to suggest that what is considered natural varies from person to person and organization to organization. As a formulator it will ultimately be up to you to decide which definition of natural fits your brand story and formulation style.
Natural cosmetics is cosmetics which primarily contains ingredients of natural origin, processed to the minimum. In addition, natural cosmetics is expected to be ecological and ethical through the whole lifecycle of the product from the harvesting of the ingredients to the logistics. Genuine natural cosmetics can be identified from certificates (e.g. Ecocert, NATRUE, BDIH) which independent parties grant to products which fulfill certain criteria after an extensive evaluation process. The certificate tells the consumer that the ingredients, production methods and packaging of the product are ecological and ethical. Certified natural cosmetics haven’t been tested on animals but on volunteers under a doctor’s supervision.
The assessment period from 2019 to 2027, the global natural cosmetics market will grow at a robust rate, taking the market worth up and producing new opportunities of growth to present to the market players marking its landscape. One of the most prominent factors leading to growth in the market is growing preference for eco-friendly products. Technological innovation is also taking the market towards a higher trajectory. Marketing initiatives highlighting benefits of using natural cosmetics is also helping the market grow.
The global natural cosmetics market is rife with notable developments – a product of proactive measures taken by its numerous players, operating its playfield, driving the growth trajectory upward and forward. The fragmented vendor landscape has the following key players marking its competitive landscape:
The market players resort to a variety of growth strategies in order to battle out stiff competition. These include both organic and inorganic moves by these players. Some of these include a sharp focus on marketing, forging key alliances, and product improvement. A number of brands are directing efforts towards use of new and better ingredients – a measure to launch new products with a potential to capture a higher market share. Therefore, it does not come as a surprise that technological advancement and research and development are key growth determinants in the market
A number of growth factors are marking the market landscape of natural cosmetics. One of the most prominent ones is growing perception among the consumers that these do not have any side effects. An overview of other prominent trends and drivers is provided below:
Europe has been a significant region in the global natural cosmetics market, owing to numerous reasons. The trend of dominance is set to continue into the forecast period. This will translate to a number of gainful growth opportunities in the region for market players to make the most of. It is significant to note here that the dominance is primarily an outcome of ban imposed by European Union on 1300 chemicals that were used in cosmetic products. Additionally strict laws regarding proving efficacy of products are also contributing to this growth positively. Improved momentum in the beauty industry of Asia Pacific region is also set to generate a slew of new and lucrative opportunities of growth over the forecast period.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on clear cone bags market segments and geographies.
Interested in this report?
Get a FREE Brochure now!
*Get Brochure (PDF) sent to your email within minutes
Complete the form below and we'll get back to you shortly.