A motorcycle advanced driver assistance system (ADAS) is an advanced active system that assists motorists in the driving process. Motorcycle advanced driver assistance systems make rides smarter by achieving higher standards of communication in traffic. Application of motorcycle advanced driver assistance systems includes adaptive cruise control (ACC), traction control system (TCS), anti-lock braking system (ABS), and miscellaneous. Advanced driver assistance systems in motorcycles improve the efficiency and performance of the vehicle. The adaptive cruise control function monitors engine revolutions per minute (rpm) and speed used to adjust the riding pattern according to terrain surface.
Rise in demand for active safety systems in motorcycles owing to the rise in number of accidents and injuries is expected to be a key factor driving the motorcycle advanced driver assistance system market during the forecast period. Rapid technological innovation in the motorcycle manufacturing industry owing to demand of advanced safety systems is a prime factor boosting the expansion of the motorcycle advanced driver assistance system market during the forecast period. Benefits of motorcycle advanced driver assistance systems such as automation, vehicle efficiency, technology, and better traction are expected to boost the market. This is expected to augment the motorcycle advanced driver assistance system market during the forecast period. The motorcycle advanced driver assistance system market is likely to expand at a significant rate owing to the surge in replacement of safety-related motorist action with technology and increase in in demand for automated systems that are expected to be safer than existing systems. Motorcycle advanced driver assistance systems are expensive and require regular maintenance. This is estimated to restrain the motorcycle advanced driver assistance system market during the forecast period.
The motorcycle advanced driver assistance system market can be segmented based on application, vehicle, component, component sales channel, and region. Based on application, the motorcycle advanced driver assistance system market can be categorized into four segments. The anti-lock brake system segment accounts for a prominent share of the market. The anti-lock brake system is a safety system that allows the wheel of the vehicle to maintain tractive contact with the road surface, according to the motorist’s inputs, while braking, preventing the wheels from locking up, and avoiding uncontrolled skidding.
In terms of vehicle, the motorcycle advanced driver assistance system market can be classified into gasoline motorcycles and electric motorcycles. The gasoline motorcycles segment accounts for a prominent share of the market owing to higher sales of the gasoline motorcycles and increase in demand for safety systems from end-users, especially in developed countries. The segment is expected to maintain its dominant position in the market during the forecast period.
In terms of component, the motorcycle advanced driver assistance system market can be divided into five components. Among components, the sensors segment accounts for a significant market share owing to an increase in the number of sensors installed in vehicles for various purposes. Advancements in the field of electronic sensors are also likely to boost the expansion rate of the sensors segment during the forecast period.
Based on component sales channel, the motorcycle advanced driver assistance system market can be bifurcated into original equipment manufacturers (OEMs) and aftermarket. The OEMs segment accounts for a higher share of the motorcycle advanced driver assistance system market, as compared to the aftermarket segment. This due to higher consumer demand for vehicle’s safety and mandatory government norms, resulting in the incorporation of safety systems in modern bikes.
Based on geography, the motorcycle advanced driver assistance system market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Europe accounts for a major share of the global motorcycle advanced driver assistance system market owing to the high rate of adoption of the systems and development of the automotive sector infrastructure, leading to an increased production of vehicles with safety systems, especially in Germany, France, the U.K., and Spain. Major motorcycle manufacturers are present in this region, thereby fueling the motorcycle advanced driver assistance system market. Implementation of safety systems by regulatory bodies in the region is also a key factor that is estimated to propel the motorcycle advanced driver assistance system market during the forecast period.
Prominent players operating in the global advanced vehicle control system market include Robert Bosch GmbH, Continental AG, Ducati Motor Holding S.p.A, NXP Semiconductors, BMW Motorrad, ZF Friedrichshafen AG, Honda, Garmin Ltd., Suzuki Motor Corporation, and TVS Motor Company.
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