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Published Date: 2016-09-30Number of Pages: 225

Ceramic and Porcelain Tiles Market (Product Type - Glazed Porcelain, Full-body Porcelain, Ceramic Floor Tiles, Ceramic Wall Tiles, and Thin Tiles), Bathroom Materials (Type - Floor (Ceramic, Porcelain, and Natural Stone) and Wall (Ceramic, Porcelain, Natural Stone, Glass, Aluminum, Paint, and Wallpaper)), and Furniture and Accessories (Furniture (Modular and Fitted), Bathroom Accessories (Mirrors, Toilet Roll Holders, Robe Hooks, Towel Rods and Rings, Wall Trays, and Soap Dishes), Baths and Sanitary Ware, and Faucets) - Morocco Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Snapshot

The construction industry, which is mainly concentrated in cities such as Casablanca, Tangier, Fez, Agadir, Rabat, and Marrakech, is one of the major contributors to Morocco’s GDP. The growth of this sector goes hand in hand with the rising GDP of the country and is likely to expand at a moderate to high rate in the next few years owing to the surge in tourism and favorable government policies.

Tiles form a key component of residential and commercial flooring. Typically, ceramic tiles of low grade and cement tiles are produced locally in Morocco, while high-quality porcelain tiles and tiles of other materials are imported from neighboring countries. The growth of the tourism sector and the changing consumer preference for modern, high-cost porcelain tiles are driving the ceramic and porcelain tiles, bathroom materials, and furniture and accessories market in Morocco.

The market is expected to rise from a valuation of US$1.5 bn in 2015 to US$2.7 bn by 2024. The ceramic and porcelain tiles market, in particular, is estimated to expand at a 6.4% CAGR from 2016 to 2024.

Growing Sense of Aesthetics among Consumers Driving Demand for Porcelain Tiles and Accessories

In terms of revenue, full-body porcelain tiles held the leading share in the Morocco ceramic and porcelain tiles market, accounting for more than 30% in 2015. The segment is anticipated to continue its dominance during the forecast period due to the steady growth in the construction industry. In terms of volume, ceramic floor tiles hold a significant share in the market owing to their inherent characteristics and economical nature. Thin tiles, forming one of the most lucrative segments, is projected to play a pivotal role in the Morocco construction sector, especially in commercial construction.

Baths and sanitary ware is one of the key segments of the bathroom furniture and accessories market in Morocco and accounted for a share of more than 55% in 2015. Consumers are increasingly preferring imported sanitary ware products due to the rising influence of foreign players from Turkey, Spain, Italy, and the Middle East and the shifting trend toward aesthetic and exclusive brands. Ongoing development in the construction industry is also expected to propel the baths and sanitary ware market during the forecast period.

The bathroom materials market in Morocco includes ceramic, porcelain, and natural stone. In terms of revenue, ceramic held more than 40% in 2015, emerging as the leading material segment. However, the growing preference for an aesthetic outlook has been driving the demand for porcelain materials and this segment is likely to gain much traction in the bathroom materials market in the coming years.

morocco ceramic and porcelain tiles market

Casablanca Surges Ahead in terms of Revenue; to Retain Lead through 2024

Casablanca led the ceramic and porcelain tiles, bathroom materials, and furniture and accessories market in Morocco. In terms of revenue, Casablanca held a share of more than 30% in 2015. Casablanca is the economic capital and leading financial hub of Morocco. Major industrial facilities and the headquarters of several Moroccan and international companies are based in Casablanca. The increasing demand for affordable housing within the middle-class population and the rising efforts of the Ministry of Housing and Urban Policy (MHU) to develop social and residential housing are likely to fuel the residential construction sector. This, in turn, is estimated to boost the Casablanca ceramic and porcelain tiles, bathroom materials, and furniture and accessories market during the forecast period.

The Casablanca market is followed by Agadir and Tangier. A rise in the number of construction projects in these cities is estimated to be the key driving factor during the forecast period. A significant expansion in the construction industry in other cities such as Rabat, Fez, and Marrakech is projected propel the ceramic and porcelain tiles, bathroom materials, and furniture and accessories market in Morocco.

Major players operating in the Morocco ceramic and porcelain tiles, bathroom materials, and furniture and accessories market include Roca Sanitario, S.A., Jaquar, CERA Sanitaryware Limited, Kohler Co., Grohe AG, HSIL Hindware, Hansgrohe Group, Kajaria Ceramics Limited, Duravit, S.B.S. Porcher, Supercerame, Porcelanosa, Marazzi, NG Kütahya Seramik, Jacob Delafon, Creavit, and RAK Ceramics.

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Trends and Opportunities

Construction is one of the important industries in Morocco. Rise in the number of households and growth in tourism have propelled the need for new construction projects for residential and commercial purposes. Cities such as Tangier, Agadir, Casablanca, and Marrakech are forerunners in upcoming construction projects in Morocco. Flooring materials typically used in Morocco are locally manufactured, low-quality ceramic tiles and cement tiles. However, the trend is likely to change in the next few years, due to shift in consumer preference toward aesthetic, full-body and glazed porcelain tiles. Glazed porcelain tiles are ideal for living rooms and kitchens primarily due to their elegant look and longevity. However, in terms of volume, ceramic materials presently dominate the bathroom materials industry for both new construction and renovation segments, followed by natural stone and porcelain. Increasing inclination toward modular furniture in commercial construction is expected to be one of the major shifts in the construction industry in Morocco during the forecast period.

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Scope and Segmentation

This report analyzes and forecasts the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market in Morocco. The market has been forecast on the basis of revenue (US$ Mn) from 2016 to 2024, considering 2015 as the base year. The study includes drivers and restraints for the market in Morocco. It also covers impact of these drivers and restraints on demand for ceramic & porcelain tiles, and bathroom materials, furniture & accessories during the forecast period. The report also highlights opportunities in the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market in Morocco.

The report includes detailed value chain analysis, which provides a comprehensive view of the market in Morocco. Porter’s Five Forces Model for the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market has also been included to help understand the competitive landscape in the market. The study encompasses market attractiveness analysis, wherein end-users have been benchmarked based on their market size, growth rate, and general attractiveness.

The study provides a decisive view of the market in Morocco by segmenting it into products such as ceramic and porcelain tiles, and bathroom materials, furniture and accessories. These segments have been analyzed based on present and future trends. City-level segmentation includes current and forecast demand for ceramic and porcelain tiles, bathroom materials, and furniture and accessories in Casablanca, Rabat, Fez, Marrakech, Agadir, Tangier, and Rest of Morocco.

The report provides the actual revenue for the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market for 2015 and the estimated revenue for 2016 with forecast for the next eight years. Market revenue is in US$ Mn for the ceramic & porcelain tiles market and in US$ Thousand for the bathroom materials, furniture & accessories market.

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Research Methodology

In order to compile the research report, in-depth interviews and discussions with a number of key industry participants and opinion leaders have been conducted. Primary research represented a bulk of research efforts, supplemented by extensive secondary research. Key players’ product literature, annual reports, press releases, and relevant documents have been reviewed for competitive analysis and market understanding. Secondary research includes a search of recent trade, technical writing, Internet sources, and statistical data from government websites, trade associations, and agencies. This has proved to be a reliable, effective, and successful approach for obtaining precise market data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary research sources that are typically referred to include, but are not limited to company websites, annual reports, financial reports, broker reports, investor presentations, SEC filings, internal and external proprietary databases, relevant patent and regulatory databases such as ICIS, Hoover’s, oneSOURCE, Factiva, and Bloomberg; national government documents, statistical databases, trade journals, market reports, news articles, press releases, and webcasts specific to companies operating in the market.

We conduct primary interviews on an ongoing basis with industry participants and commentators to validate data and analysis. These help validate and strengthen secondary research findings. These also help develop the analysis team’s expertise and market understanding.

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Competitive Landscape

The report comprises profiles of major companies operating in the Morocco ceramic & porcelain tiles, and bathroom materials, furniture & accessories market. Key players in the market include Roca Sanitario, S.A., Jaquar, CERA Sanitaryware Limited, Kohler Co., Grohe AG, HSIL Hindware, Hansgrohe Group, Kajaria Ceramics Limited, Duravit, S.B.S. Porcher, Supercerame, Porcelanosa, Marazzi, NG Kütahya Seramik, Jacob Delafon, Creavit, and RAK Ceramics. Key market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments.

The Morocco ceramic & porcelain tiles, and bathroom materials, furniture & accessories market has been segmented as follows:

Ceramic & Porcelain Tiles Market: Product Analysis

  • Glazed Porcelain
  • Full-body Porcelain
  • Ceramic Floor Tiles
  • Ceramic Wall Tiles
  • Thin Tiles

Bathroom Materials Market: Product Analysis

  • Floor
    • Ceramic
    • Porcelain
    • Natural Stone
    • Others
  • Wall
    • Ceramic
    • Porcelain
    • Natural Stone
    • Glass
    • Aluminum
    • Paint
    • Wallpaper
    • Others

Bathroom Furniture & Accessories Market: Product Analysis

  • Furniture
    • Modular Furniture
    • Fitted Furniture
  • Baths & Sanitary ware
  • Faucets
  • Bathroom Accessories
    • Mirrors
    • Toilet Roll Holders
    • Robe Hooks
    • Towel Rods & Rings
    • Wall Trays
    • Soap Dishes
    • Others

 

Morocco Market: City Analysis

  • Casablanca
  • Rabat
  • Fez
  • Marrakech
  • Agadir
  • Tangier
  • Rest of Morocco


 
 
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