mHealth, a fast growing technology-driven service, is expected to change the way health services are delivered worldwide. It involves delivery of healthcare related services to end-users by medium of mobile phones (smartphones). Rising incidences of chronic diseases have elevated the need for accessibility of quality and low cost healthcare services for the masses. The situation has been further aggravated by the declining ratio of healthcare service providers to target population. However, proliferation and advancement of high speed networks across the globe, have paved way for mHealth services to realize true benefits. As a result, the global market for mHealth services is expected to record a revenue surge by 271.5% over the period 2014 – 2020.
mHealth service propagation involves collective efforts by network service providers, application developers, healthcare service providers, device manufacturers, and smartphone manufacturers, among other participants involved across the supply chain. Considering the strict regulatory requirements and active role played by regulatory bodies in driving awareness and market penetration of social welfare activities, governments also become an integral part of any such delivery model planned for mHealth services.
The mHealth services market is segmented on the basis of end-user into public/private institutions, physicians and healthcare workers, and individuals. In 2013, individual users contributed the highest revenue share for mHealth services worldwide. This was due to increasing demand for personal health management and inadequate healthcare infrastructure in developing countries of Asia-Pacific and Rest of the World. In addition, growing aged population which requires and prefers healthcare solutions delivered at their doorstep, is adding to the potential consumer base for mHealth services. Among the application types, remote monitoring, collaboration and consultancy services is the fastest growing segment with demand predominantly contributed by growing base of patients with chronic diseases, which requires continuous or regular monitoring of health condition.
With regions such as North America and Europe, which have well developed infrastructure and healthcare system, the mHealth services market has seen quick adoption and high market penetration, resulting in high revenue shares. However, Asia-Pacific is expected to record the highest growth rate due to the high concentration of potential customers, especially in countries such as China and Japan. This growth potential is further expanded by the capability of mHealth solutions to streamline healthcare processes and efficiently deliver healthcare services in hard-to-reach areas, thereby enabling social development.
For the latent growth potential exhibited by regions such as Asia-Pacific and Rest of the World, mHealth services market in these regions holds high priority for the industry players. Renowned players which are driving industry developments globally include AT&T Inc., Apple Inc., Airstrip technologies Inc., Alcatel-lucent, Cerner Corporation, Qualcom, Inc., Diversinet Corp., Koninklijke Philips N.V., SoftServe Inc, Symantec Corporation and Vodafone Group Plc among others.
This report covers the global mHealth services market along with the performance in regions such as North America, Europe, Asia Pacific and Rest of the World (RoW). The report provides in-depth analysis for each region along with market estimates and forecast from 2012 to 2020 in terms of revenues. The report also categorizes the global mHealth market based on applications, service type and end-user. Additionally, it provides market estimates and forecast of mHealth market from 2012 to 2020 in terms of revenues along with factors affecting its growth.
mHealth or Mobile health has lately witnessed increased activities from various industry participants across the supply chain. Owing to the rapid expansion of smart phones and other smart devices, it has become possible for stakeholders to deliver basic healthcare services to the prospective end-users. mHealth service delivery involves combined efforts by network service providers, application developers, healthcare service providers, device manufacturers, and smartphone manufacturers, among other participants involved across the supply chain. Considering the strict regulatory requirements and active role played by regulatory bodies in driving awareness and market penetration of social welfare activities, governments also become an integral part of any such delivery model planned for mHealth services.
mHealth market has witnessed diversified services being offered for patients or for the entire healthcare system. These services include, for patients – monitoring service, diagnostic service, and treatment service among others, and for strengthening of the healthcare system – emergency response, health care practitioner support, and healthcare surveillance among others. However, challenges such as stringent regulatory requirements and lack of standard solutions to measure effectiveness of mHealth services, have restricted quick adoption of these services, resulting in suppressed market growth. In spite of growth challenges, players in the market are actively involved in developing novel applications, developing new products, and introducing innovative services. Extensive research and development is undertaken to meet changing customer requirements
The mHealth services market, globally, has witnessed surge in demand, with services such as health monitoring and emergency response, emerging as key growth drivers. mHealth services, with underlying potential to meet challenges posed by difficult doctor to patient ratio, is seeing increased focus by both government and service providers, as a key mode to deliver quality healthcare services to all sections of the population. Advent of technologies and technology enabled services, along with proliferation of smartphone and other smart devices, has made it possible for mHealth services to emerge as a lucrative market. Stakeholders across the supply chain are exploring novel applications and services, so as to establish a strong foothold in this fast evolving and growing market.
This report provides insight to changing industry dynamics and its impact on overall market growth during the period 2012 – 2020. A cross section analysis of the market, in terms of revenue (in USD Billion) generated from different mHealth applications, mHealth services, mHealth end-users, across the key geographical regions, helps to identify potential pockets with high growth potential. In addition, the report also identifies key trends, growth drivers, and challenges faced by the industry, and their impact on the market growth. The Value Chain Analysis and Porter’s Five Force Analysis provided in the report further helps in understanding the competitive scenarios across different levels, while Market Attractiveness Analysis included in the report compares different services for their attractiveness on the basis of market size, CAGR, and overall growth potential during the forecast period.
The report also includes competitive profiles of key market players, such as AT&T Inc., Apple Inc., Airstrip technologies Inc., Alcatel-lucent, Cerner Corporation, Diversinet Corp. (IMS Health), Koninklijke Philips N.V., SoftServe Inc, Symantec Corporation and Vodafone Group Plc. Details such as company overview, historical annual revenues, business strategies, and recent developments have been provided as part of details profiled for these players.
This research report presents a comprehensive assessment of the Global mHealth services market, by segmenting it as shown below.
Global mHealth Services Market, By Application
- General healthcare and fitness
- Medication information
- Remote monitoring, collaboration and consultancy
- Healthcare management
- Health data and record access
Global mHealth Services Market, By Services Type
Solutions for patients
- Prevention service
- Monitoring service
- Diagnostic service
- Treatment service
- Information and reference
Healthcare system strengthening
- Emergency response
- Health care practitioner support
- Healthcare surveillance
Global mHealth Services Market, By End-user
- Public/Private healthcare institutions
- Healthcare workers
Global mHealth Services Market, By Geography
- North America
- Rest of the World