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Global mHealth Services Market: Snapshot

The global mHealth services market is anticipated to rise at a significant rate owing to its technology driven services. It delivers healthcare related services to end users through mobile phones. Rise in chronic diseases have led to increased demand for low cost and good quality of healthcare services accessibility. This situation is further worsened by declining healthcare service provider ratio to target audience. This acts as a major boost for the global mHealth services market. The situation gives rise to advancement and proliferation of high speed networks around the world. This has paved way for mHealth services thus, fueling the market.

mHealth services involves various participants from supply chain such as smartphone manufacturers, device manufacturers, healthcare service providers, application developers, network service providers, and other participants. The regulatory bodies are playing active role in implementing strict regulatory requirements so as to drive awareness among people is supplementing the market growth. Increasing penetration of social welfare activists and governments are also becoming major factors for the rise of global mHealth services market. 

The global mHealth services market is anticipated to rise at a robust CAGR of 23.9% during the forecast period of 2014 to 2020. The global market is expected to attain a valuation of US$ 23.3 bn by the end of 2020. The global mHealth services market is expecting a revenue surge of 271.5% during the forecast period.

Global mHealth Services Market to Rise Due to Increasing Demand from Individual End Users

The global mHealth services market is segmented into application, services type, and end users. Among these, the application segment is further sub segmented into medication information, general healthcare and fitness, remote monitoring, collaboration and consultancy, healthcare management, and health data and record access. Among these, collaborating and consulting services and remote monitoring services are expected to rise predominantly owing to increasing base of patients suffering from chronic diseases that requires regular or continuous health condition monitoring.

The service segment of global mHealth is segmented into solutions for patients and healthcare system strengthening. The solutions for patients is further bifurcated into information and reference, treatment service, diagnostic service, monitoring service, prevention service, and wellness. Whereas, the healthcare system strengthening is segmented into healthcare surveillance, healthcare practitioner support, and emergency response.

The global mHealth services market is segmented according to end user into individuals, healthcare workers, physicians, and private/public healthcare institutions. Among these, individual users accounted for the largest shares in the global market in 2013. This rise in demand was mainly due to inadequate healthcare infrastructure in various developing countries and increasing demand for personal health management in these regions.

Technological Advancement in North America and Europe to Boost the Global Market

The global mHealth services market is spread across various regions such as Asia pacific, Europe, North America, Latin America, and Middle East & Africa. Among these, the market in Europe and North America is witnessing quick adoption with increasing penetration of market. This rise in revenue share is mainly due to well-developed healthcare system and infrastructure.

Asia pacific is expected to rise as the fastest growing region owing to high concentration of potential customers in emerging economies such as Japan and China. The growth in this region is further backed up mHealth services solutions delivering in hard to reach areas thus, encouraging social development.

Some of the key players operating in the global mHealth services industry are Apple Inc., AT&T Inc., Cerner Corporation, Airstrip technologies Inc., and Koninklijke Philips N.V.

This report covers the global mHealth services market along with the performance in regions such as North America, Europe, Asia Pacific and Rest of the World (RoW). The report provides in-depth analysis for each region along with market estimates and forecast from 2012 to 2020 in terms of revenues. The report also categorizes the global mHealth market based on applications, service type and end-user. Additionally, it provides market estimates and forecast of mHealth market from 2012 to 2020 in terms of revenues along with factors affecting its growth. 
mHealth or Mobile health has lately witnessed increased activities from various industry participants across the supply chain. Owing to the rapid expansion of smart phones and other smart devices, it has become possible for stakeholders to deliver basic healthcare services to the prospective end-users. mHealth service delivery involves combined efforts by network service providers, application developers, healthcare service providers, device manufacturers, and smartphone manufacturers, among other participants involved across the supply chain. Considering the strict regulatory requirements and active role played by regulatory bodies in driving awareness and market penetration of social welfare activities, governments also become an integral part of any such delivery model planned for mHealth services.
mHealth market has witnessed diversified services being offered for patients or for the entire healthcare system. These services include, for patients – monitoring service, diagnostic service, and treatment service among others, and for strengthening of the healthcare system – emergency response, health care practitioner support, and healthcare surveillance among others. However, challenges such as stringent regulatory requirements and lack of standard solutions to measure effectiveness of mHealth services, have restricted quick adoption of these services, resulting in suppressed market growth. In spite of growth challenges, players in the market are actively involved in developing novel applications, developing new products, and introducing innovative services. Extensive research and development is undertaken to meet changing customer requirements
The mHealth services market, globally, has witnessed surge in demand, with services such as health monitoring and emergency response, emerging as key growth drivers. mHealth services, with underlying potential to meet challenges posed by difficult doctor to patient ratio, is seeing increased focus by both government and service providers, as a key mode to deliver quality healthcare services to all sections of the population. Advent of technologies and technology enabled services, along with proliferation of smartphone and other smart devices, has made it possible for mHealth services to emerge as a lucrative market. Stakeholders across the supply chain are exploring novel applications and services, so as to establish a strong foothold in this fast evolving and growing market. 
This report provides insight to changing industry dynamics and its impact on overall market growth during the period 2012 – 2020. A cross section analysis of the market, in terms of revenue (in USD Billion) generated from different mHealth applications, mHealth services, mHealth end-users, across the key geographical regions, helps to identify potential pockets with high growth potential. In addition, the report also identifies key trends, growth drivers, and challenges faced by the industry, and their impact on the market growth. The Value Chain Analysis and Porter’s Five Force Analysis provided in the report further helps in understanding the competitive scenarios across different levels, while Market Attractiveness Analysis included in the report compares different services for their attractiveness on the basis of market size, CAGR, and overall growth potential during the forecast period.
The report also includes competitive profiles of key market players, such as AT&T Inc., Apple Inc., Airstrip technologies Inc., Alcatel-lucent, Cerner Corporation, Diversinet Corp. (IMS Health), Koninklijke Philips N.V., SoftServe Inc, Symantec Corporation and Vodafone Group Plc. Details such as company overview, historical annual revenues, business strategies, and recent developments have been provided as part of details profiled for these players.
This research report presents a comprehensive assessment of the Global mHealth services market, by segmenting it as shown below.
  • Global mHealth Services Market, By Application
    • General healthcare and fitness
    • Medication information
    • Remote monitoring, collaboration and consultancy
    • Healthcare management
    • Health data and record access
  • Global mHealth Services Market, By Services Type
    • Solutions for patients
      • Wellness
      • Prevention service
      • Monitoring service
      • Diagnostic service
      • Treatment service
      • Information and reference
    • Healthcare system strengthening
      • Emergency response
      • Health care practitioner support
      • Healthcare surveillance
  • Global mHealth Services Market, By End-user
    • Public/Private healthcare institutions
    • Physicians
    • Healthcare workers
    • Individuals
  • Global mHealth Services Market, By Geography
    • North America
    • Europe
    • Asia-Pacific
    • Rest of the World

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