Mobile Accelerators Market - Snapshot
Mobile accelerators are used to increase the speed of application development as well as to enable access to applications more efficiently on a mobile phone. Furthermore, this technology is intended to speed up web content, network and mobile applications, and for streamlining the web performance. Applications of mobile accelerators include WAN optimization, device acceleration, content acceleration, and others. The technology also offers enhanced user experience, reduces complex features, and increases revenues.
In terms of component of the market, source optimization is expected to dominate throughout the forecast period. Growth of source optimization is mainly supported by the growing demand for the optimization of web, content, and network with an aim to enhance the user quality of experience (QOE) and infrastructure performance. Majority of app developers are using mobile accelerators in order to modularize the application development effort. Furthermore, mobile accelerator technology assists network providers to overcome major glitches such as round trip time (RTT) and latency, and improves performance, availability, and scalability, thereby reducing complication for mobile users. In addition, rising consumption of data across the world, along with the growing requirement for mobility has propelled the demand for mobile accelerators.
The global mobile accelerator market is witnessing strong growth due to factors such as growing usage of smartphones and tablets and increasing usage of social media applications. Mobile video usage continues to rise with the widespread use of tablets and smartphones globally. Hence, the need for mobile accelerators is growing continuously to improve the application performance in terms of speed, auto upgrade, etc. Furthermore, people are spending more time on social media and related platforms; therefore, they are in continuous search of new applications related to games, online shopping, and content, which is further accelerating the demand for mobile accelerators for enhanced performance of the applications. Increasing preference of customers for high speed and minimal downloading time is driving the demand for mobile accelerators globally. Additionally, the mobile accelerator market is further fueled by the growing accessibility of Internet services in developing nations such as China, India, Brazil, and Russia. These countries are getting government support for the development of electronic infrastructure, which includes Internet connectivity.
The global mobile accelerator market is anticipated to expand at a CAGR of 28.6% during the forecast period 2018 to 2026 and was valued at US$ 1,672.4 Mn in 2017. In 2017, in terms of app type, gaming accounted for the largest share, in terms of revenue of the global mobile accelerators market. Furthermore, e-commerce app type segment is anticipated to gain major share during the forecast period.
The global market for mobile accelerators has been segmented on the basis of component, app type, end-user, and geographic regions. On the basis of component, the market has been segmented into source optimization, network optimization, and client/device optimization. On the basis of app type, the market is segmented into gaming, business, education, travel, entertainment, banking, health & fitness, e-commerce, social networking, and location based service app. Furthermore, based on end-user, the market is categorized into content providers, service providers, and network infrastructure providers.
In terms of geography, the global mobile accelerators market is bifurcated into North America, Asia Pacific, Europe, South America, and Middle East & Africa. Among these regions, the market for mobile accelerators in Asia Pacific is expected to hold dominant position throughout the forecast period. Asia Pacific region contributes major market share due to the heavy adoption of mobile applications as well as continuous growth in the usage of smartphones among the millennial.
The global mobile accelerator market includes different players such as RapidValue IT Services Private Limited, Flash Networks Ltd., Instart Logic Inc., Cloudflare Inc., ITway Solutions LTD., Equinix, Inc., Limelight Networks Inc., IBM Corporation, Salesforce.com, Inc. and Akamai Technologies, Inc.
Mobile Accelerators Market: Overview and Segmentation
A quickly evolving competitive environment and seismic shift toward advanced technology usage are propelling the demand for mobile accelerator platforms around the globe. Mobile accelerators are used to increase the speed of application development as well as to enable access to applications more efficiently on a mobile phone. Furthermore, this technology is intended to speed up web content, network, and mobile applications, and for streamlining web performance. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026. The report provides analysis of changing capital investment patterns by app developers on reducing operating costs through application rationalization. The report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. Demand estimates of the mobile accelerators market have been broadly analyzed by segmenting it on the basis of end-users, which includes service providers, network infrastructure providers, and content providers.
Based on component, the global mobile accelerators market has been segmented into source optimization, client/device optimization, and network infrastructure optimization. In terms of app type, the market is segmented into gaming, business, education, travel, entertainment, banking, health & fitness, e-commerce, social networking, and location based service app.
The above detailed analysis of market size estimates have been provided for the following geographic segments: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, China, India, Japan, GCC, South Africa, and Brazil has been included within the research scope.
To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses – adoption analysis of mobile accelerators by content type, global mobile app spend analysis, in US$ Bn, worldwide app download analysis and worldwide consumer spending on mobile apps, by region. Macro-economic factors analysis, Porter’s Five Forces analysis, technology roadmap, mobile accelerators value chain analysis, market attractiveness analysis, and competition matrix providing matrix of competitive positioning of key players as per select parameters are also analyzed in the report.
Global Mobile Accelerators Market: Research Methodology
The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data pointers such as technology adoption and penetration trends, total number of active apps on Google Play as well as on the App Store along with optimized web content and pages, capital expenditure trends, pricing analysis of mobile accelerator solutions, and technology hurdles and outlook were some of the key parameters modeled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.
Global Mobile Accelerators Market: Competitive Dynamics
The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with mobile accelerator platform and technology providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include RapidValue IT Services Private Limited, Flash Networks Ltd., Instart Logic Inc., Cloudflare Inc., ITway Solutions LTD., Equinix, Inc., Limelight Networks Inc., IBM Corporation, Salesforce.com, Inc. and Akamai Technologies, Inc.
The mobile accelerators market has been segmented as below:
Market Segmentation: Global Mobile Accelerators Market
- Source Optimization
- Network Optimization
- Client/Device Optimization
By App Type
- Health & Fitness
- Social Networking
- Location Based Service Apps
- Content Providers
- Service Providers
- Network Infrastructure Providers
In addition, the report provides analysis of the mobile accelerators market with respect to the following geographic segments:
- North America
- The U.S.
- Rest of North America
- The U.K.
- Rest of Europe
- Asia Pacific (APAC)
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- South Africa
- Rest of MEA
- South America
- Rest of South America