An alternative to milk from mammals, is often termed as milk substitute or milk alternative. These are generally derived from plant sources such as rice, almond, and coconut among others. The substitute is used for direct replacement of drinking milk as well as a substitute of milk beverages such as tea and coffee. Initially the products were simply targeted towards lactose intolerant people, however now it has become a popular trend in the western countries. The advantages of consuming milk alternatives have attracted both vegans and consumers looking for a healthy low calories alternatives, for instance almond milk is a good source of minerals and is low in calories. Hemp milk contains high amount of Omega-3 (useful for heart health), rice milk also provides a low fat alternative, soy milk contains high amount of protein and is more popularly consumed in the Western Europe.
Milk Alternatives Market Segmentation
Milk alternative have a rising acceptance not only among vegans but also among health conscious consumers. Products such as rice milk which are soy, nut and gluten free have caught eyes of consumers. Rice milk constitutes one part of the bigger segment of milk alternatives and the thus is segmented based on product type which includes; almond milk, soy milk, oat milk, rice milk, coconut milk, flax milk, hemp milk and rice milk.
Numerous products have flooded the market and are available at major supermarket chains and certain supermarkets have a dedicated area devoted to alternative dairy products. Based on distribution channel milk derivatives market is segmented as, hypermarkets/supermarkets, online stores, convenience stores and other retail formats
Milk Alternatives market Global Market Trends and Market Drivers:
The health trend is now on an exponential growth, consumers want food to be healthy and have thus become more demanding. Manufacturers are also looking to innovate and provide a healthy food alternative, products diversifications from major players in the market, aimed at health-conscious consumers. This is well synergized with the organic trend where consumers are willing to pay more for organic and healthy food. With small and medium scale enterprises (SME’s) having witnessed double digit growth, food and beverages giant have focused their investment in such produces of organic and healthy food, acquisition and mergers have become common in order gain substantial market capitalization.
Dairy products have steady growth as well but are now being challenged by dairy free producers on the backdrop of popular demands from consumer on low calorie, low cholesterol and gluten free. This might not be a very significant threat to the dairy producers as dairy has a sheer volume dominance in sales. However, the growth for dairy alternatives have high growth prospect and is estimated to gain popularity as well as market share in not so distant future.
Western Europe and North America among one of the most attractive markets for milk alternatives. Plant based milk have different product favorite by countries which can be observed through the increase in sales of the dedicated product. The U.S. has a high sale of almond milk and has ranked up to become the favorite milk alternative, oat milk in Sweden, chilled soy milk in the U.K. among other.
Although the use of milk alternatives dates ages, but the popularity has risen in the recent years with both branded and private label brands now having a greater penetration throughout European stores. The EU with its regulations on the use of label “milk” in non-dairy/dairy free is not likely to affect the rise in the popularity at a significantly scale.
Milk Alternatives Market Key Players:
Variety of milk alternatives products have been introduced by the manufacturers and some of the global market players participating in milk alternatives market include; Oatly AB, Danone SA, Alpina Productos Alimenticios SA , Hain Celestial Group, Vitasoy International, Blue Diamond Growers, Pureharvest, Good Karma Foods, Inc., McCormick & Company, Alpro among others
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.