Microcephaly is a birth defect or a neurological condition where an infant’s head is smaller as compared to other babies of same age, sex, and ethnicity. This happens due to underdeveloped brain during pregnancy or restricted brain growth after birth. During pregnancy, a child’s brain develops and grows and as a result the head grows and increases in size; but in microcephaly, the size of the brain is smaller resulting in smaller head. Microcephaly can occur alone with no other defects associated with child birth or it can be in consortium with other major defects associated with child birth. Microcephaly can be congenital (present at birth) or acquired (develop postnatally). The severity of the condition ranges from mild to severe. People with this disorder have poor motor function, intellectual debility, abnormal facial features, poor speech, dwarfism, and seizures. The exact cause for microcephaly remains unknown, but the potential and common causes can be genetic or environmental factors. During pregnancy, microcephaly can also be caused by certain infections such as HIV or Zika virus infection, cytomegalovirus, herpes, rubella, syphilis, Campylobacter pylori, and toxoplasmosis (infection caused by a parasite present in undercooked meat). Maternal exposure to smoke, alcohol, drugs, radiations, or other toxic metals such as mercury and arsenic may also lead to microcephaly. Malnutrition is another potent cause for the disorder.
The global microcephaly market is driven by factors such as changing lifestyles and the trend of female smoking and alcohol consumption. Microcephaly is more prevalent in regions with a high prevalence of Zika virus infection. Hence, the rising number of pregnant women exposed to Zika virus infection and other infections contributes to the market growth. In addition, growing demand for the treatment of neurological disorders such as microcephaly, increasing awareness about microcephaly, and availability of therapies are expected to propel the global market growth during the forecast period. Drug manufacturers are increasingly focusing on innovative products with more efficacy. Therefore, increased research and pipeline drugs are anticipated to play a significant role in the growth of the market during the forecast period. The market is expected to witness key trends such as technologically advanced diagnostic methods, innovative therapeutics, and efficient management of infectious agents such as Zika virus to combat neurological disorders. However, lack of accurate treatment options is likely to restrain the market growth.
The global microcephaly market can be segmented based on diagnosis, end-user, and region. The diagnosis segment includes ultrasound test, magnetic resonance imaging (MRI), head computed tomography (CT) scan, and other tests. In terms of end-user, the market can be segmented into hospitals, diagnostic centers, ambulatory surgical centers (ASCs), and others.
Geographically, the global microcephaly market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Latin America dominates the global microcephaly market. A high number of cases have been reported from this region, especially Brazil, due to higher prevalence rate of Zika virus infection. North America accounts for the second highest market share. Europe is also witnessing market growth due to increased incidences of the disorder. This rise is primarily due to outbreak of Zika virus, exposure to other infections during pregnancy, alcohol consumption and smoking during pregnancy, industrialization, and innovative diagnostic and treatment options. However, major players operating in the market are struggling to find the treatment and cure for the disease.
Key players operating in the global microcephaly market include Abbott Laboratories; Alere Inc.; Becton, Dickinson and Company; Beckman Coulter Inc.; bioMerieux SA; Bio-Rad Laboratories; Danaher Corporation; Hologic, Inc.; Inovio Pharmaceuticals; Lonza; MedMira Inc.; Merck KGaA; QIAGEN; Roche Molecular Systems Inc.; Siemens Healthcare; and Thermo Fisher Scientific Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.