Men’s personal care products are a wide range of products used in personal hygiene. These products are also used to improve personality and for grooming. Men personal care products are basic products used to enhance appearance. These products are also used to provide nutrition for skin and hair. Global manufacturers are investing in personal care products due to high demand from consumers. This is one of the fastest growing sectors in the consumer industry and is growing significantly due to rising awareness about hygiene. Men these days are concerned about their looks to feel attractive and thus the demand for men personal care products is projected to show substantial growth during the forecast period.
The global men personal care products market is segregated based on product type, ingredients, distribution channel, and region. The men personal care products market based on product type is segmented into hair care, oral care, shaving products, skincare, cosmetic products, personal cleanliness, and others. Based on hair care, the men personal care products market is further segmented into shampoos & rinses, hair conditioner, hair gel, hair oil, hair sprays, and hair colors. The oral care segment includes mouthwashes, breath fresheners, and dental care. Shaving products includes shaving lotion, shave oil, shave gel, foam, and soap. Based on skincare men, the personal care product market is categorized into body lotion, hand creams cleansers, face & neck lotion or cream, and moisturizers for a specific purpose such as anti-acne cream, sunscreen, anti-aging cream and pollution protection lotion. Based on personal cleanliness, men personal care products are segmented into soap, fragrances, and body powder. It also includes others essential products such as bathing shower gel, facial makeup, beard gel, nail care, armpit perfumes or deodorants, among others. In terms of ingredients, the men personal care products market is segmented into natural or herbal ingredient products and synthetic ingredient products. Based on distribution channel, the men personal care products market is segregated into online distribution channel, and offline distribution channel which includes e-commerce channels, supermarkets and hypermarket, departmental stores, and other retail stores.
In terms of region, the global men personal care products market is segregated into North America, Europe, Asia Pacific, Middle East & Africa, and South America. In North America, the growth in the fashion industry is fueled by increase in usage of men personal care products. In Europe, easy availability of men personal care products and growing concern about looks, personality, and trending fashion enhances usage of men’s personal care products. Asia Pacific is also a growing market owing to rise in demand for herbal products, thereby emerging as a huge market for men personal care products. In Middle East & Africa, endorsement of marketing campaigns by celebrities is helping attract personal care products for men. The rise in demand for men’s personal care products may drive investors to invest in the global business.
The drivers for men personal care products market are growth in urbanization, increasing corporate sector, high purchasing power, and awareness about skin care protection. However, it has constraints such as rise in manufacturing cost due to increase in cost of raw ingredients and packaging material. However, the men personal care products market has opportunities such as improving distribution channels, promotion of herbal products, innovation of new products, and targeting men’s parlors to gain better business.
Major players operating in the global men personal care products market are Combe Incorporated, Colgate-Palmolive Company, The Estee Lauder Companies, Inc., Conaire Corporation, Revlon Inc., Kao Corporation, Godrej Industries Ltd., Amway Corporation, Johnson & Johnson, Procter and Gamble Co., L'Oreal S.A., Unilever, Avon Products, Inc., Mary Kay Inc., Beiersdorf Akteingesellschaft, and Shiseido Company Ltd. among many more.
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