Matting Agents Market: Snapshot

Matting agents help achieve a low-gloss and a low-sheen finish on the surface to which the paints and coatings formulations containing matting agents are applied. It provides the surface with a matt finish, while maintaining the soft feel of the surface. Matting agents are of three type viz. Silica, Thermoplastic, and Wax-based. Currently, silica matting agents are preferred more over the other two counter parts. Based on technology, the matting agents markets can be categorized into water-based, solvent-based and other technologies. Achieving a matt-finish appearance is a matter of choice of end-users of the products, in which the matting agent formulations are utilized. Currently, the market for paints and coatings providing a low-gloss matt finish is small, as compared to the paints and coatings providing a gloss finish. The preference of end-users, especially in the consumer markets such as the automotive industry, is more towards gloss finish. Nonetheless, the market for paints & coatings providing low-gloss matt finish is expanding at a moderate growth rate. Consequently, the matting agents market is expanding at a moderate growth rate. Asia Pacific is anticipated to dominate the market during the forecast period, followed by Europe and North America

matting agents market

Changing customer preference towards low-gloss matt finish and increasing demand for matting agents in industrial and architectural coatings

The customer preference is marginally shifting toward low-sheen, low-gloss, matt finish products, due to the increasing awareness of the benefits of low-glare properties. Low-gloss surfaces prove to be less disturbing, especially in the larger spaces. The changing customer preference towards matt finish, and the expansion of end-user industries such as automotive and construction are anticipated to fuel the demand for matting agents in various coatings formulations, especially the wood and coil coating formulations. Industrial coatings is a major application segment of the matting agents. Demand for matting agents in the industrial coatings segment has been increasing owing to the requirement of low-gloss finish and anti-glare properties in industrial applications where high-gloss finish acts as disturbance for workers working in the area. Especially, on the shop floors in factories, where a lot of machine work is involved, a low-gloss finish is preferred. Furthermore, matting agents improve the slip, scuff, and rub resistance in architectural coatings, which are highly desirable in architectural coatings. Thus, the demand for matting agents in industrial and architectural coatings segments is rising consistently, in order to improve the surface properties and achieve the desired finish on the surface of the products, on which the coatings containing matting agents are applied.

Changing preference toward UV cure coatings

Demand for UV cure coatings has been increasing significantly for the last few years. The major factors influencing the choice of coatings for any application include cycle times, cost efficiency, and emission of volatile organic compounds (VOC). Cycle times are reduced to a greater extent, with increased cost efficiency, and low VOC emissions, due to the usage of UV cure coatings. Furthermore, UV cure coatings are versatile, and provide users with the flexibility to be utilized for diverse applications. This makes UV cure coatings a preferred choice over its counterparts. The market for UV cure coatings is anticipated to expand at a significant growth rate in the near future. Addition of matting agents to the UV cure coatings is a difficult and a tedious job, and poses several challenges. Moreover, the efficiency of the matting agents also reduces due to the less curing time required for UV cure coatings. The changing preference toward UV cure coatings is anticipated to hamper the matting agents market, unless an alternative matting technology is developed, which is compatible with UV cure coatings

Transition to eco-friendly matting agents

Diatomaceous earth, a naturally occurring mineral is gaining importance as the base material for matting agents. Usage of diatomaceous earth in the paints & coatings formulations helps reduce the overall cost of the formulation. It also helps replace the concentration of synthetic silica by 30%. Use of diatomaceous earth for producing matting agents helps the producers develop a low cost eco-friendly alternative to its counter parts. This technology provides a good opportunity for existing as well as new players who are willing to enter the market, penetrate the highly organized matting agent market, which is currently dominated by a few prominent players in the industry.

Developments & innovations in terms of product and technology in the matting agents market at regular intervals

In May, 2017, the leather business unit of Lanxess, a specialty chemicals company, announced the inclusion of a new matting agent, Opti-Matt AD-20, in its product portfolio. The agent has been designed and developed by The Dow Chemicals Company. In March 2017, The Lubrizol Corporation announced the availability of its new additive technology for usage in powder coatings, which provides with uniform matting. PowerAdd 9553 is a product developed by the company, which is a post-addition matting additive, which is utilized to turn glossy powders into matted powders. Innovations in technology, and product at regular intervals is an indication of the steadily growing market for matting agents.

Silica matting agents, Water based, and wood coatings anticipated to be the dominant segments during the forecast period

Based on product type, silica matting agents have been a dominant segment since a past few years and the same trend is likely to continue during the forecast period. Silica is abundantly available, with uniform geographic distribution of the same, throughout the globe. Based on the technology, water based matting agents are now being preferred by the manufacturers of matting agents. Water based matting agents segment is anticipated to continue its dominance during the forecast period. Several regulatory bodies in the different regions are emphasizing on the use of water-based technologies, considering the less amount of volatile organic compound emissions. Water-based technologies are being preferred more in the regions such as North America and Europe. Wood coatings segment is likely to be the dominant segment during the forecast period. It is anticipated to grow at highest CAGR during the forecast period.

Asia Pacific held a major share in 2016

Regions such as Asia Pacific, are experiencing major economic and infrastructural development in developing countries such as China, India, Vietnam, and Indonesia. This can be attributed to the rapid industrialization in the region. Thus, the market for matting agents is anticipated to expand at a steady growth rate in Asia Pacific. Asia Pacific accounted for a major portion of the matting agents market in 2016, followed by Europe and North America. Asia Pacific is anticipated to continue its dominance during the period.

Consolidated market for matting agents with the top few players accounting for more than 70% of the market

The global matting agents market is a highly organized market with the top players accounting for more than 70% of the market share. Key players in the Matting agents market are Evonik Industries Inc., W.R. Grace & Co.-Conn., PPG Industries Inc., Arkema Group, Imerys Group, Akzo Nobel N.V., Huntsman International LLC etc.

Matting Agents Market: Overview

Matting agents are fine particles which when added to the coatings & paints formulations, provide with a low-gloss, low-sheen, satin, matt-finish to the surface on which the paints & coatings are applied. Silica matting agents are the majorly used matting agents. The other types of matting agents include thermoplastic and wax-based matting agents, the market for which is currently at a preliminary stage. Abundant supply of silica as raw material for silica matting agents ensures maximum production and consumption of silica matting agents. Silica matting agents dominated the matting agents market in 2016, and is anticipated to continue its dominance during the forecast period. Asia Pacific dominated the matting agents market in terms of volume and revenue, and is likely to do the same during the period of forecast.

Increasing use of matting agents for industrial and architectural coatings is one of the factors for anticipated increase in the demand for matting agents. Also, the growing awareness about benefits of low-glare, matt finish is anticipated to drive the demand for matting agents during the forecast period. Due, to several environmental considerations, the regulatory authorities and the market players are emphasizing more on use of water-based technologies, in order to have less volatile organic compound emissions. Water-based technologies are anticipated to witness an increase in its market share by 2025.

This report analyzes and forecasts the market for matting agents market at the global and regional level. The market has been forecast based on volume (in tons) and revenue (US$ Mn) from 2017 to 2025, considering 2016 as the base year. The study includes drivers and restraints of the global matting agents market. It also covers impact of these drivers and restraints on demand for matting agents market during the forecast period. The report also highlights opportunities in the matting agents market at the global and regional level.

The report includes detailed value chain analysis, which provides a comprehensive view of the global matting agents market. Porter’s Five Forces model for the matting agents market has also been included to help understand the competitive landscape in the market. The study encompasses market attractiveness analysis, where in products, and application are benchmarked based on their market size, growth rate, and general attractiveness.

Matting Agents Market: Key Segments

The study provides a decisive view of the global matting agents market by segmenting it in terms of product type, technology, and application. In terms of product, matting agents are classified as silica, thermoplastic, and wax-based. Based on technology, the matting agents market has been classified into water-based, solvent-based, and other technologies. In terms of application, it is segmented into industrial coatings, wood coatings, leather coatings, and architectural coatings. These segments have been analyzed based on present and future trends. Regional segmentation includes current and forecast demand for matting agents in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

The report provides the actual market size of matting agents for 2016 and estimated market size for 2017 with forecast for the next eight years. The global market of matting agents has been provided in terms volume and revenue. Market volume has been defined in tons and revenue in US$ Mn. Market numbers have been estimated based on product type, technology, and application of matting agents. Market volume and size have been provided in terms of global, regional and country level markets.

Companies Mentioned in Report

The report comprises profiles of major companies operating in the global matting agents market. Key players in the Matting agents market are Evonik Industries Inc., W.R. Grace & Co.-Conn., PPG Industries Inc., Arkema Group, Imerys Group, Akzo Nobel N.V., Huntsman International LLC etc. Market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments.

The global Matting Agents market has been segmented as follows:

Matting Agents Market: By product type

  • Silica
  • Thermoplastic
  • Wax-based

Matting Agents Market: By technology

  • Water-based
  • Solvent-based
  • Others

Matting Agents Market: By application

  • Industrial Coatings
    • Metal
    • Paper
    • Plastic
    • Printing Inks
    • Others
  • Wood Coatings
  • Leather Coatings
  • Architectural Coatings
  • Others

Matting Agents Market: Regional Analysis

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Key Takeaways

  • The market for matt-finished products is smaller as compared to the market for high-gloss finish products, due to the consumer preference towards glossy finish.
  • The end-consumer preference is shifting towards low-gloss finish products, owing to the increasing awareness about benefits of low-gloss finish
  • Silica matting agents are the most preferred matting agents throughout the globe, anticipated to continue its dominance during the forecast period.
  • Diatomaceous earth based matting agents are a cow-cost, eco-friendly substitutes for the other matting agents, satisfying the stringent norms on emission of volatile organic compounds by the regulatory bodies such as EPA and REACH.
  • Water-based matting agents segment is anticipated to expand at a fastest growth rate during the forecast period.
  • Wood coatings is the major application segment for matting agents.
  • Asia Pacific is anticipated to dominate the market during the forecast period.
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