Maternity Pads Market – Introduction

  • Maternity pads are used to absorb postpartum bleeding while still keeping the woman comfortable and secure while she recovers from delivery. These pads are thicker and more absorbent and hence, hold more fluid than a typical menstrual pad. Rising awareness about feminine hygiene is boosting the maternity pads market worldwide.

Key Drivers of Global Maternity Pads Market

  • Maternity pads are made of soft material that offers gentle cushioning. These pads are highly comfortable, which is important if you’ve had stitches and postpartum perineal pain. They are also longer and wider at the back, with wings, which provides support. These factors increase the demand for maternity pads across the globe.
  • Maternity pads are safe and reduce the chances of infections. They are also available at affordable prices in the market. Furthermore, expansion of e-commerce platforms, changing lifestyles of consumers, and rising awareness about feminine health and hygiene are boosting the maternity pads market across the globe.

Factors Restraining Global Maternity Pads Market

  • Maternity pads need to be changed periodically. Moreover, pads tend to shift to their designated place, which increases the chances of a leak. Furthermore, the outbreak of COVID-19 pandemic hindered the maternity pads market. The lockdown and other travel and transportation restrictions resulted in shutdown of manufacturing plants, which delayed the production of menstrual pads. Additionally, the disruption of supply chains hampered the maternity pads market.

Asia Pacific to Hold Leading Share of Global Maternity Pads Market

  • In terms of geography, the global maternity pads market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • Country and sub-region level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the maternity pads market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the market analysis and forecast of GCC, South Africa, and Rest of Middle East & Africa. The maternity pads market in South America is segmented into Brazil and Rest of South America.
  • Asia Pacific dominated the global maternity pads market in 2020, due to increasing awareness about personal health and hygiene in the region. Rise in population has been driving the maternity pads in Asia Pacific, particularly in India, China, and Japan.
  • The maternity pads market in Asia Pacific is projected to expand at a rapid pace, followed by North America and Europe during the forecast period

Key Players Operating in Global Maternity Pads Market

The global maternity pads market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global maternity pads market are:

  • Medtronic
  • Bodywise (UK) Limited
  • Edgewell
  • Johnson & Johnson
  • Lil-Lets
  • Essity Medical Solutions
  • Organyc
  • Pureen Malaysia
  • Procter & Gamble
  • Osaki Medical Corporation

Global Maternity Pads Market: Research Scope

Global Maternity Pads Market, by Material

  • Cotton
  • Polyester
  • Others

Global Maternity Pads Market, by Size

  • Small
  • Medium
  • Large
  • Extra Large

Global Maternity Pads Market, by Application

  • Personal
  • Commercial

Global Maternity Pads Market, by Price

  • Low
  • Medium
  • High

Global Maternity Pads Market, by Distribution Channel

  • Online
    • E Commerce Websites
    • Company Owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Specialty Store
    • Others

Global Maternity Pads Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

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All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Maternity Pads Market