Maternity Leggings: Introduction
- Maternity leggings are specially designed for pregnant women. Maternity leggings provide comfort and style and ease while doing daily chores. Maternity leggings come in various colors, patterns, sizes, and materials such as cotton, polyester, lycra, and nylon.
- Rising awareness among pregnant women about the benefits and comfort of wearing maternity leggings in all stages of pregnancy and availability of the product made from organic fibers is expected to drive the global maternity leggings market during the forecast period.
Key Drivers and Opportunities of the Global Maternity Leggings Market
- Rising number of millennial women becoming moms is leading to a tremendous shift in their clothing preferences. Previously, women used to hide their pregnancy belly by wearing oversized clothes; but now with changing lifestyles of working women they are more confident of their bodies and enjoy the pregnancy period by wearing comfortable trending designer maternity outfits, which is expected to help in increasing the demand for maternity leggings.
- Pregnancy leggings are very comfortable and mold very well with the pregnant figure. Also, the leggings could be worn both indoors and outdoors. Increasing awareness about workouts during pregnancy such as Pilates, yoga, and normal exercise has created demand for maternity leggings. Rising trend of wearing designer fits during pregnancy is set to create demand for maternity leggings, which further helps the market to grow.
- Growing number of social media influencers on the internet and promotions of maternity products by celebrities has attracted pregnant women from the high income group with high spending capacity to buy the best available products. Also, availability of a wide range of maternity leggings on different online platforms and easy delivery options has encouraged pregnant women to buy these products.
- Some of the maternity leggings are not fully opaque and prices of high quality leggings are very costly which are not affordable by people in developing and under developed regions. These factors can restrain the market growth.
- Manufacturers are investing in research and development and making super-soft fabric and lightweight maternity leggings to attract more female customers, which is expected to create healthy demand for maternity leggings during the forecast period.
North America to Hold Major Share of the Global Maternity Leggings Market
- In terms of region, the global maternity leggings market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America dominates the global maternity leggings market due to spending power capacity, awareness, and availability of big brands.
- The North America market is followed by markets in Asia Pacific and Europe. Rising purchasing power and increasing fashion trends during the maternity period is expected to drive the maternity leggings market during the forecast period.
Key Players Operating in the Global Maternity Leggings Market
Major players operating in the global maternity leggings market include:
- Isabella Oliver
- Marks & Spencer
- Pinkblush Maternity
Global Maternity Leggings Market: Research Scope
Global Maternity Leggings Market, by Fabric
- Others (Mixed blend fabrics such as modal, spandex, elastane, etc.)
Global Maternity Leggings Market, by Size
- Extra Small
- Extra Large
Global Maternity Leggings Market, by Length
- Full length
- Half length (Capri)
Global Maternity Leggings Market, by Price
- Up to US$ 30
- US$ 30 to US$ 60
- Above US$ 60
Global Maternity Leggings Market, by Distribution Channel
- E-commerce Websites
- Company Owned Websites
- Specialty Stores
- Other Retail Stores
Global Maternity Leggings Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- South America
- Rest of South America
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa