A maternity bra is a customized brassiere that is used by pregnant or lactating women and enables comfortable breastfeeding without removing the bra. The customized bra cups include flaps which can be opened with one hand. Maternity bra is also called nursing bra or feeding bra.

The global maternity bra market is driven by several factors. These include new developing markets, achieving growth via online retailing, brand positioning, and targeting the rising ambitious consumer sector which is projected to drive the demand for maternity bra throughout the forecast period. Additionally, the increasing popularity of online channels is expected to have a positive impact on the development of the maternity bra market. Also, there is rising consumer consciousness about the significance of using the correct type of maternity bra according to body size and need. However, fitness issues such as breathing problems  and chest pain, which might predispose mothers to choke, and blocked mastitis and ducts, are estimated to restrain the maternity bra market. Rising penetration of emerging players in the market offers an opportunity to drive the maternity bra market during the forecast period.

The global maternity bra market has been bifurcated in terms of product type, material type, end user, distribution channel, and region. According to product type, the market has been segregated into wireless maternity bras and underwire maternity bras. Based on material type, the market can be segregated into cotton, spandex, rayon, and others. In terms of end user, the maternity bra market is divided into lactating women and pregnant women. In terms of distribution channel, the market is segmented into offline distribution channel and online distribution channel. Online distribution channel includes e-tailer websites and company websites. Offline distribution channel consists of retail stores, specialty stores, supermarkets, and direct selling. The maternity bra market is dominated by offline channels; however, online the channel is expected to change the current purchasing scenario during the forecast period.

In terms of region, the global maternity bra market is segmented into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA). North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the maternity bra market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the maternity bra market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America maternity bra market is segmented into Brazil, Mexico, and Rest of South America. The market in Asia Pacific is expected to grow at the faster rate due to the increase in consumer spending and rising birth rates in developing countries such as China and India.

Major companies functioning in the global maternity bra market includes Bravado Designs USA, Motherhood Maternity, La Leche League International Intimates, Anita Dr. Helbig GmbH, Medela AG, Cake Maternity, Leading Lady, Wacoal (Elomi), Mamaway Maternity, Sweet Mommy, South of the Equator Clothing, LLC (Loveyootoo), Embry Holdings Limited, Aimer online store, Boob Design, Seraphine, Inner Sense, Softy Lingerie, Bodycare, Royce Lingerie, Yashram Lifestyle Brands Pvt. Ltd. (MorphMaternity), Hotmilk Lingerie (Hotmilk Ltd), and Emma-Jane Limited. Companies in the maternity bra market are estimated to see growing demand for maternity bras during the forecast years due to rising awareness about maternity intimate wear. Players in the maternity bra market are launching new products which comprise low cost to high cost product brands. The overall market is projected to observe an upsurge in the trend of rising sales due to higher purchasing power of women. This, in turn, is expected to drive the adoption rate of maternity bra.

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