Malic acid exists as a dicarboxylic organic acid in nature. It is essentially synthesized in all living beings. Malic acid imparts a pleasantly sour taste to fruits and vegetables. It exists in two stereoisomeric forms: D-malic acid and L-malic acid. L-malic acid exists in its natural form while a mixture of D- and L-malic acid is produced synthetically. Malic acid finds major application in food additive and it is primarily utilized for various purposes such as flavor enhancement, preservation, and as an acidulant for pH control. Malic acid has predominantly dual functionalities and hence, it is largely used as a flavor enhancer and preservative in the food and beverages industry.
Malic acid is commercially produced from maleic anhydride. The process involves double hydration of maleic anhydride in order to produce a racemic mixture of two isomers of malic acid. It exists in a white crystalline, granular form at room temperature. It forms a homogeneous mixture with water and is easily soluble with organic solvents such as ethanol.
Malic acid is primarily used as a food additive to enhance flavor (tartness/sourness). It provides a longer shelf life to the products with its antimicrobial properties and pH controlling ability; and thus, it is used to preserve food and beverages. Increasing adoption of convenience food and beverage products as a result of the growing urban population is driving the malic acid market. Furthermore, malic acid is steadily replacing antibiotics in animal feed and as a result, the demand from animal feed applications is also increasing. Furthermore, evolution of new innovative ingredients in the food and beverages industry is opening up new opportunities for flavorings and preservatives such as malic acid. Malic acid readily substitutes citric acid in the detergent industry and hence, detergent and cleaner application segment provides an emerging opportunity in the malic acid market.
Malic acid imparts a pleasant taste to food and beverages. It uniformly aids in the masking of any unpleasant after tastes of antioxidants, artificial sweeteners, nutraceuticals, amino acids, plant extracts, or vitamins. Additionally, increasing consumption of nutritional bars and fortified protein drinks has led to the rising demand of malic acid. Demand for sports nutrition and functional food is accelerating at a significant rate in developed countries such as the U.S. the U.K., Japan, and France. Hence, the demand for malic acid is expected to grow rapidly in these regions. Moreover, rising awareness regarding obesity and other health issues has resulted in a lifestyle shift towards healthier food and beverages, which in turn, is expected to fuel demand for malic acid. Malic acid is a major constituent of almost all fruit flavored liquids and powders used in the food and beverages industry globally. Malic acid plays a significant role in regulating animal health and weight by controlling microbial population in the animal digestive systems and hence, it is widely used as a feed acidulant in animal feed.
In terms of geography, developing regions such as China, India, and ASEAN are the rapidly expanding markets of malic acid. These regions are anticipated to boost the demand for malic acid during the forecast period. Furthermore, increasing health awareness to combat obesity is spurring growth of malic acid in the U.S., France, Germany, and the U.K. The existence of significant demand for malic acid in the food processing industry is expected to drive MEA market in the near future. Additionally, increasing availability of better infrastructure and improved technological capabilities in the food and beverages industry is anticipated to provide potential opportunities in the malic acid market globally.
Some key players in the malic acid market include Novozymes, Bartek Ingredients Inc., Purac AB, The Chemical Company, and Fuso Chemical Company Ltd.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.