Men’s grooming is an ongoing trend in Asia Pacific, contributing to the growth of the health and beauty market. Currently, increase in the number of working women and growth in disposable income are driving the makeup market in Asia Pacific. Makeup products are now becoming an integral part of personal care; these are considered luxury as well as mass products. Rise in demand for luxury products in countries such as Australia, Japan, India, China, Malaysia and Singapore would boost growth in the makeup market in Asia Pacific.
Widening distribution channels such as supermarkets/hypermarkets and departmental stores, and emergence of online marketing (e-retailers) are expected to increase the market growth during the forecast period. Strategic positioning of makeup products in supermarkets/ hypermarkets and strategic advertisements by leading brands across Asia Pacific would drive consumers to use makeup products to enhance their appearance.
Increasing purchasing power, changing lifestyles and rising number of potential buyers in emerging markets such as India, China and Singapore are some of the factors driving the overall make-up market in Asia Pacific.
The makeup market in Asia Pacific was valued at USD 14.76 billion in 2013 and is expected to reach USD 22.31 billion in 2019, growing at a CAGR of 7.1% from 2013 to 2019. Major markets for makeup products such as Japan, Australia and New Zealand are anticipated to grow at a slower rate (CAGR below 4.5%)over the next six years. India is estimated to be the fastest growing market, expanding at a CAGR of 15.2% from 2013 to 2019. The makeup market in Japan is projected be grow at a CAGR of 2.2% over the next six years.
The makeup market is segmented according to application types such as eye makeup, face makeup, lip makeup and nail makeup. Face makeup was the largest segment in Asia Pacific makeup market in 2013, followed by lip makeup. In terms of countries, China was the largest consumer of makeup products in 2013. The country is likely to dominate the market in Asia Pacific over the next six years. Furthermore, demand for makeup products is expected to be high during the forecast period in Malaysia and South Korea due to increasing preference for luxury products in these markets.
Demand for organic/natural makeup products is anticipated to increase over the next six years due to rising awareness about the side effects of synthetic chemicals on skin. Higher numbers of organic products are likely to be launched in face, lip and eye makeup segments over the next six years. In the face makeup category, face powder is estimated to dominate the market, followed by foundations over the forecast period. Furthermore, in the lip makeup category, lipsticks would continue to lead the market, followed by lip liners during 2013-2019.
Supermarkets/hypermarkets are the most preferred distribution channels, followed by department stores. Furthermore, online retailing is projected to attract large traffic of consumers over the next six years.
The make-up market in Asia Pacific is fragmented in nature; a large number of producers and marketers operate in the market. However, large companies such as L'Oréal S.A., Proctor & Gamble Co, Estee Lauder Companies Inc, Coty Inc, and Revlon Inc dominate the market for makeup products. These companies hold significant market share in Asia Pacific. Furthermore, the number of private label brands is expected to rise in markets such as India, China and Australia.
Demand for makeup products in Asia Pacific is expected to increase due to rise in the number of working women and changing patterns in mens grooming. Makeup has now become an integral part of personal care. Higher number of people in Asia Pacific can afford makeup products due to improvement in standard of living and growth in disposable income. Furthermore, this growth has been supported by rapid expansion in fashion and film industries across Asia Pacific. Demand for organic or herbal makeup products is expected to bring about strategic changes in the offerings of large players in this market during the forecast period due to changing trends and preferences for organic products over synthetic products.
The makeup market in Asia Pacific is likely to expand at a healthy CAGR over the next six years due to increased usage of makeup products in major markets such as India, China, Japan, Malaysia and Indonesia. China is anticipated to be the largest consumer of makeup products, followed by Japan, by 2019. Rapid growth in middle class population and changing lifestyles of consumers in China would are estimated to boost the consumption of makeup products in the country during the forecast period. India is the fastest growing market in Asia Pacific. It has become an important market for international brands due to its vast potential for growth. International companies such as L’Oréal S.A., Procter & Gamble Co., Coty Inc, Revlon Inc and Estée Lauder Companies, Inc. hold significant market shares in the makeup market in Asia Pacific. Widening distribution channels and developments in digital marketing would further boost the growth of these companies in the near future.
Makeup and cosmetic products are sold through a variety of channels. Distribution of products is another area of significant value addition. Companies with strong distribution networks tend to dominate the market and enjoy market leadership. Mass-market channels such as supermarkets/hypermarkets and online sales are among the most preferred destinations/channels for the sale of makeup products. Supermarkets and online shopping have become popular channels for purchase of goods due to improvement in the standard of living of people in Asia Pacific. Furthermore, “eRetailing” is projected be an upcoming trend in the distribution channel; however, supermarkets and hypermarkets are likely to dominate the distribution channel by 2019. The makeup market in Asia Pacific is expected to experience significant shift from synthetic makeup products to organic or herbal makeup products during the forecast period. Emerging markets such as India and China are anticipated to witness a significant increase in consumption of makeup products due to increased disposable income.
This report has been segmented by types and countries. It includes drivers, restraints and opportunities (DROs) and value chain of the makeup market. The study highlights current market trends and provides forecast from 2013 to 2019. The market dynamics chapter in this report provides insights about the existing trends and future prospects in the industry. Additionally, value chain analysis helps understand the focus areas in the supply chain.
The study covers the analysis of regions such as Australia, New Zealand, China, Japan, India, Singapore, Malaysia and Rest of Asia Pacific. The current market size and forecast until 2019 is also provided in the report, in terms of both value (USD million) and volume (Units million).
The report also analyzes macroeconomic factors influencing and hampering the growth of the makeup market. Porter’s five forces analysis helps in analyzing the rivalry among market players in Asia Pacific. The market attractiveness analysis included in the report highlights key investment areas in the industry. The report would help manufacturers, suppliers and distributors understand the present and future trends in this market and formulate strategies accordingly.
The report includes detailed profiles of major players in this market with attributes such as product portfolio, strategy, SWOT analysis and recent developments. Major players in the makeup market are L\'Oréal S.A., Proctor & Gamble Co., Unilever Plc, Coty Inc and Estée Lauder Companies, Inc.
The makeup market in the report refers to the market by type and by geography (country). The market is categorized into the following segments:
Asia Pacific Makeup Market, by Type
- Eye Makeup
- Face Makeup
- Lip Makeup
- Nail Makeup
Asia Pacific Makeup Market, by Geography
- New Zealand
- South Korea