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Luxury Hair Care: Introduction

  • The luxury hair care market consists of products & services for men and women. Products such as shampoos, oils, and serums are made available by various distribution channels while luxury hair care services can be availed at home, at salons, parlors, etc.
  • The luxury hair care market is anticipated to expand during the forecast period due to changing lifestyles, increased spending on appearance / outlook, rise in number of hair salons, rise in disposable income, and introduction of various hair care products for men.

Key Drivers and Opportunities of the Global Luxury Hair Care Market

  • Increasing adoption of western lifestyles have supported the growth of the luxury hair care market globally. The working population of women has increased significantly in the past few years which has resulted in them spending their disposable income on grooming and looking more presentable. Most people consider their looks as an important attribute of their character due to extensive professional competition in various sectors, which is a driving factor for the luxury hair care market.
  • Increase in consumer preference for natural products has led to the transformation of hair care products. Natural products are now preferred by consumers and hence manufacturers are also focusing on producing, labelling, and advertising their products as “green,” “natural,” and /or “organic.” The shift in labelling is done due to manufacturers’ knowledge of consumer preference for non-toxic products and emphasis on consumer awareness about the effect of cosmetic chemicals on the environment as well as on the body. The marketing strategies adopted by manufacturers is expected to fuel the luxury hair care market during the forecast period.
  • Digital technology and social media have also affected hair care products and their services, from customer relations to marketing, resulting in the rising sale of hair care products. The lockdown due to the Covid-19 pandemic has affected the business of the luxury hair care market; however, the market is expected to flourish during the forecast period. 

Asia Pacific to Hold Major Share of the Global Luxury Hair Care Market

  • In terms of geography, the global luxury hair care market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • Asia Pacific and North America are the two regions with majority of share while the U.S., China, Japan, Brazil, and Germany are the top countries in the global luxury hair care market.
  • The rising prevalence of online distribution channels coupled with increased internet penetration and rise in disposable income is projected to propel the luxury hair care market during the forecast period.

Key Players Operating in the Global Luxury Hair Care Market

Major players operating in the global luxury hair care market include:

  • Alcora Corporation
  • Estee Lauder Companies
  • Jose Eber Hair
  • Kao Corporation
  • Kérastase
  • KOSE Corporation
  • L’Oreal
  • Rahua
  • Seven, LLC.

Global Luxury Hair Care Market: Research Scope

Global Luxury Hair Care Market, by Type

  • Products
    • Shampoos
    • Conditioners
    • Oil & Serums
    • Hair Coloring Products
    • Hair Cream & Gels
    • Hair Sprays
    • Others (Hair Mousse, etc.)
  • Services

Global Luxury Hair Care Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Hypermarket / Supermarket
    • Specialty Stores
    • Other Retail Stores

Global Luxury Hair Care Market, by Region

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Luxury Hair Care Market

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