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Lip Makeup Products Market - Introduction

Lip makeup products are used to improve or alter the appearance of the face and texture of the lips. Lip makeup products are usually mixtures of chemical compounds, some developed from natural sources (for instance coconut oil), and others from artificial and synthetic sources. Lip makeup forms an essential part of the whole face makeup routine as it has a vital role in making the person look beautiful and attractive. Colors used for lip make-up require to be chosen with care.

Lip Makeup Products Market – Competitive Landscape

Estée Lauder Inc.,

Founded in 1946, Estée Lauder Inc. has its headquarters in New York City, New York, the U.S. The company has established itself in designing, manufacturing, and distributing a wide-ranging product variety of skin care, make-up, fragrance, and hair care products. The company’s popular brands include Estée Lauder, Bobbi Brown, and Clinique. The company manufactures products under more than 25 brands and sells them in more than 150 countries

L'Oréal S.A.

Incorporated in 1909, L'Oréal S.A., is based in Clichy Cedex, France. The company specializes in designing, manufacturing, and distributing beauty, makeup, and hair care products. Its main brands include Lancome, YSL, Biotherm, and Ralph Lauren. The company also manufactures and sells skin care products for men. Make-up and skincare form a part of its core sales. In May 2018, the company signed a long-term license agreement with Valentino for fine fragrances and luxury beauty. The company has a global presence.

Revlon, Inc.

Revlon, Inc. is based in New York City, the U.S., and has experience of over 109 years. The company is engaged in designing and manufacturing cosmetics, skin care, fragrance, and personal care products. Its core brands include Revlon, Elizabeth Arden, Almay, SinfulColors, CND, Christina Aguilera, ALMAY, and many more.

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Maybelline New York

Incorporated in 1914, Maybelline New York, is based in New York, United States. The company is into manufacturing and selling cosmetic products for eyes, face, lips, nails, etc. The company offers more than 200 products worldwide. The company has presence in more than 129 countries all around the world. Maybelline New York is the official sponsor of New York Mercedes-Benz Fashion Week.


Incorporated in 1828, GUERLAIN is based in Paris, France. The company is active in producing and selling cosmetics and beauty products such as blush, make-up kits, perfumes, eyelashes, lipstick, mascara, face powder, and skin care products. GUERLAIN brand is a part of LVMH. The company has stores all across the globe.

Major companyies active in the global lip makeup products market includes Estée Lauder Inc., Maybelline New York, GUERLAIN, L'Oréal S.A., SUGAR Cosmetics, Sephora USA, Inc., Allied Enterprises L.L.C (Faces), Revlon, Inc., Lakmé Cosmetics, MAC Cosmetics, NYX Professional Makeup, Bobbi Brown Professional Cosmetics, Inc., NARS Cosmetics, New Avon LLC, and The Body Shop International Limited. Key players in the cosmetic product market are anticipated to take advantage of the rising demand for lip makeup products in the coming years, due to the growing consciousness of consumers about their appearance in public. The players are launching new products ranging from low-cost to premium product brands. The market is projected to see an upsurge in the trend of rising sale due to higher purchasing power of women. As a result, the overall lip makeup market is estimated to surge.

Lip Makeup Products Market – Dynamics

Increasing Consumer Spending on Cosmetics

The lip makeup market is projected to see substantial growth during the forecasted period due to rising consumer spending on cosmetics. Desire for a youthful appearance has nurtured and groomed the cosmetics industry and new product development. Increasing popularity of organic lip care and make up products and rising demand for anti-aging products is expected to trigger the demand for lip makeup products globally. Moreover, increasing consciousness about physical appearance in the public among millennial women all around the world and rising number of working women is a key growth driver of the global lip makeup product market.

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Lip Makeup Products Market – Segmentation

The lip makeup products market can be bifurcated on the basis of:

  • Product Type
  • Type
  • Texture
  • Material
  • Application
  • End-user
  • Distribution Channel
  • Region

Lip Makeup Products Market Segmentation – By Product Type

In terms of product type, the lip makeup products market can be divided into:

  • Lipstick
  • Lip Balm
  • Lip Gloss
  • Lip Liner
  • Others (Lip Primer, Lip Satin, etc.)

Lip Makeup Products Market Segmentation – By Type

Based on type, the lip makeup products market can be classified into:

  • Gel
  • Liquid
  • Pencil
  • Other (Power,Cream, etc.)

Lip Makeup Products Market Segmentation – By Texture

On the basis of texture, the lip makeup products market can be fragmented into:

  • Matte
  • Shimmer
  • Wet
  • Other (Dry, Mineral, etc.)

Lip Makeup Products Market Segmentation – By Material

According to material, the lip makeup products market can be bifurcated into:

  • Chemical
  • Natural
  • Organic
  • Halal

Lip Makeup Products Market Segmentation – By Application

Based on application, the lip makeup products market can be split into:

  • Waterproof
  • Long Lasting
  • Moisture
  • Others (Gloss, Nutrition, etc.)

Lip Makeup Products Market Segmentation – By End-user

End-user segment of the lip makeup products market can be divided into:

  • Individual
  • Commercial

Lip Makeup Products Market Segmentation – By Distribution Channel

As per distribution channel, the lip makeup products market can be segmented into:

  • Online
  • Offline
    • Large Format Stores (Hypermarkets, Supermarkets, and Departmental Stores)
    • Specialty Stores
    • Small Retail Stores

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Lip Makeup Products Market