Level Shifters Market: Helping Improve Compatibility of Devices Operating at Different Voltage Levels

Advances in semiconductor technology have played an essential part in the development of the consumer electronics sector, worldwide. Electronic and digital devices can function at different voltage levels. Typically, it is advisable to interconnect two devices that can operate on equal operating voltages. For instance, connecting a 5V microcontroller to a device that operates at 3.3V could cause damage to the circuit or the device. In certain cases, connecting devices operating with the same voltage levels may not guarantee desirable results - presenting the need for level shifters. A level shifter is a technique deployed to ensure that the two connected devices with different operational voltages are compatible.

Over the past decade, 1.8V, 3.3V, and 5V have emerged as the three most common voltage levels within transistor-transistor logic (TTL) devices. As these voltage levels have gained worldwide acceptance, it is imperative to able to shift from one voltage level to another, to ensure the integration of various systems. Level shifters are critical to ensure that the differing voltage between the receiving and sending signals does not lead to downtime. As per TMR analysis, the level shifters market is expected to generate revenue of ~US$ 1.4 billion in 2019.

level shifters market infographic

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High Demand for Power-efficient Unidirectional Variants in Level Shifters Market

In the current scenario, some of the best known and common electronic platforms operate at 5V. However, there are times when the integration of a high-end sensor may be required that operates at a lower voltage (3.3V), thus, creating the need to use level shifters. The adoption of unidirectional level shifters is experiencing significant growth, as these require less amount of power and simultaneously ensure the desired sound insulation between the input and output. The adoption of input-protected unidirectional devices simplifies the process of high to low-level translation, and enhances the signal-to-noise margin.  Further, unidirectional variants minimize the number of components in a circuit, which, in turn, reduces costs. Owing to these benefits, the unidirectional level shifters segment is forecast to generate ~US$ 1.1 billion in 2027, up from ~US$ 885 million in 2019, in the global level shifters market space.

Efficient and Swift Two-stage Shifters Gain Traction in Level Shifters Market

Within modern level shifter circuits and system on chips (SoCs), numerous voltage domains are present, which enable various domain voltages to be combined together. Level shifter circuits are integral components of such a SoCs, as they enable the accurate interpretation of low voltage signals to high voltage signals, and vice versa. At present, trends in the consumer and tech industry suggest that, there is a shift toward lower voltages to ensure power-efficiency. However, converting voltage that is below the threshold level to a VDD signal becomes a challenge in such situations. However, advances in the field have paved the way for the efficient conversion of low voltage. For instance, the two-stage infrastructure introduced by Wilson addresses the problems associated with slow conversions, and offers energy efficiency and swift conversion rates. Key participants operating in the level shifters market are expected to up their investments toward research & development activities to improve the efficiency of their products, so as to provide cost-effective and power-efficient solutions. Further, companies involved in the level shifters market are expected to focus on overcoming the shortcomings of conventional shifter circuit designs.

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Soaring Demand for Cell Phones to Present Host of Opportunities

Recent advancements in the cell phone sector have compelled players operating in the current level shifters market to adapt to the evolving technologies, and provide compatible solutions. Further, cell phone manufacturers are enhancing their production capabilities by leaning toward state-of-the-art technologies, by updating the microcontrollers using I/O pins that require level shifters in conjunction with general-purpose input/output (GPIO) expanders.

Further, the demand for level shifters to attain energy-efficiency in battery-constraint devices such as cellphones is expected to witness significant growth during the forecast period (2019-2027). The cell phones segment accounted for just over 40% of the total revenue share in the level shifters market in 2018, and by the end of 2027, it is projected to account for around 42% of the total share in terms of value. In addition, in the past few years, power consumption within handheld devices has been a major parameter - a factor that has boosted the demand for level shifters within the cell phone sector.

level shifters market segmentation

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Analysts’ Viewpoint of Level Shifters Market

The growth of the level shifters market hinges on technological advancements pertaining to semiconductors. Active and upcoming players in the level shifters market should focus their efforts toward improving power-efficiency and attaining the desired level of signal-to-sound ratio. Although the sales of unidirectional devices will continue to be higher than the bidirectional variants, the bidirectional segment is expected to grow at a higher CAGR of ~5% over the considered timeframe of the study on the level shifters market.

Global Level Shifters Market: Overview

  • According to Transparency Market Research’s latest research report on the global Level shifters market for the historical period of 2017–2018 and forecast period of 2019–2027, increasing demand for smartphones along with the growing requirement for achieving high-frequency targets with lower power consumption for systems is likely to boost the global level shifters market during the forecast period.
  • In terms of revenue, the global level shifters market is estimated to reach a value of US$ 1.8 Bn by 2027, expanding at a CAGR of ~3% throughout the forecast period. 

Growing Requirement for Achieving High-frequency Targets with Lower Power Consumption: A Key Driver

  • A level shifter is also called a logic level shifter or voltage level translator. It is a circuit that is used to translate signals from one logic level to another, thereby facilitating the compatibility between ICs with different voltage requirements.
  • Power-efficient systems often contain sub-systems with different ranges of voltage requirements. With the help of level shifters, all systems as well as sub-systems from different voltage domains can be made to work together, smoothly and efficiently.
  • The demand for achieving high-frequency targets with lower power consumption has been increasing over the last few years. This is a key factor driving the global level shifters market. Moreover, as more features are being integrated into modern system-on-chips (SoCs), the total number of logic gates used is also increasing. This is because logic gates form the basis of decision making for electronic devices.
  • Furthermore, high throughput of the system necessitates operating the system at higher frequencies. This leads to increase in the overall power consumed by the system, as well as significant increase in the die size.
  • In order to cater to the need for low power consumption and establish communication between two voltage levels, level shifters are used. Thus, the growing requirement for low power consumption while achieving high frequency targets is expected to fuel the global market for level shifters during the forecast period. 

Service Providers Forming Strategic Alliances in Global Level Shifters Market

  • Level shifters are gaining prominence for use in various applications such as cellphones, wearable devices, and electronic appliances. This is because level shifters enable the smooth and efficient operations of various sub-systems working at different voltage domains (for example, 3.4 V - 5 V). Key players operating in the global level shifters market are engaged in finding solutions to address the complexities associated with level shifters and associated devices.
  • The global level shifters market is fairly fragmented, owing to the presence of several established providers in the market. Moreover, the rising prominence of level shifters in specific applications has prompted major players to develop cost-effective solutions and establish their position as key providers of level shifters in the market.
  • Thus, leading players operating in the global level shifters market are engaging in various R&D activities in order to develop innovative solutions and serve their customers in a better manner, and gain a strong foothold in the global level shifters market. 

New Product Development: Latest Trend among Key Players in Level Shifters Market

  • Key players operating in the global level shifters market are engaged in the development of advanced level shifters and their introduction in the market.
    • For instance, in December 2018, Diodes Incorporated, a prominent provider of level shifters, developed a high-speed bidirectional 8-channel level shifter for use in inter-IC communications. This product supports a wide range of PC or consumer interfaces, including GPIO (general-purpose input/output), MDIOPM bus (management data input/output power management bus), I2C (inter-integrated circuit), and SPI (serial peripheral interface). Furthermore, the applications targeted for this product include PCs, servers, networking, telecom, and consumer electronics. This move is anticipated to help the company gain a strong foothold in the global level shifters market in the near future. 

Global Level Shifters Market: Competition Landscape

  • Detailed profiles of providers of level shifters have been mentioned in the report to evaluate their financials, key product offerings, recent developments, and strategies.
  • Key players operating in the global level shifters market are
    • Texas Instruments
    • NXP semiconductors
    • Analog Devices, Inc.
    • Diodes Incorporated
    • Microchip Technology Inc.
    • Toshiba Corporation
    • Lattice Semiconductors. 

Global Level Shifters Market: Key Developments

Key providers of level shifters, such as Texas Instruments Incorporated, are engaged in the development of innovative level shifter products.

  • For instance, in February 2018, Texas Instruments Incorporated, a prominent provider of level shifters, introduced TPS65197/B, which is a new series of level shifters. This new product is an 8-channel level shifter with discharge function intended for use in LCD (liquid crystal display) applications such as notebooks, monitors, and TVs.

In the report on the global level shifters market, we have discussed individual strategies, followed by company profiles of providers of level shifters. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and market share analysis of key players operating in the global level shifters market.

Level Shifters Market – Scope of the Report

TMR’S report on the global level shifters market studies the past as well as current growth trends and opportunities in order to gain valuable insights into the market for the period of 2019 to 2027. The report provides the overall revenue and volume of the global level shifters market for the 2017–2027 period, considering 2018 as the base year and 2027 as the forecast year. The report also provides the compounded annual growth rate (CAGR) for the global level shifters market for the 2019–2027 period.

The report has been prepared after extensive research. Primary research involves bulk of the research efforts, wherein, analysts have conducted interviews with market leaders and opinion makers. Extensive secondary research involves reaching out to key players’ product literature, annual reports, press releases, and relevant documents to understand the global level shifters market.

Secondary research also includes Internet sources and statistical data from government agencies, websites, and trade associations. Analysts have employed a combination of the top-down and bottom-up approach to study various phenomena in the global level shifters market.

The report includes an elaborate executive summary along with a snapshot of various segments and sub-segments included in the scope of the study. Furthermore, the report throws light on the changing competition dynamics in the global level shifters market. These indices serve as valuable tools for existing market players and for entities interested in participating in the global level shifters market.

The report delves into the competition landscape of the global level shifters market. Key players operating in the global market have been identified, and each one of them has been profiled for their distinguishing business attributes. Company overview, financial standings, recent developments, and SWOT are some of the attributes of the players operating in the global level shifters market that have been profiled in this report.

Key Questions Answered in Global Level Shifters Market Report

  • How are alliances and partnerships between players widening the scope for growth of the global level shifters market?
  • What would be revenue share projections of key segments of the global level shifters market during the forecast period?
  • Which segment of the global level shifters market is likely to generate the maximum revenue by the end of the forecast period?
  • How are advancements in level shifters making an impact on the global level shifters market?

Global Level Shifters Market – Research Objectives and Research Approach

The comprehensive report on the global level shifters market begins with an overview of the market, followed by the scope and objectives of the research study. Following this, the report provides detailed explanation of the objectives of this study.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section being further divided into small sections. The entire report comprises an exhaustive collection of graphs and tables that are appropriately interspersed in the entire compilation. Pictorial representation of actual and projected values of the key segments is visually appealing to readers. This also allows comparison of the market shares of the key segments in the past and at the end of the forecast period.

The report analyzes the global level shifters market in terms of product, application, and region. Key segments under each criteria have been studied at length, and the market share of each of them by 2027 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investments in the global level shifters market.

Global Level Shifters Market: Segmentation

Product

Unidirectional

Bidirectional

Application

Cell Phones

Laptops & PCs

Wearable Devices

Consumer Appliances

Cameras & Video Equipment

Others

Region

North America

Europe

Asia Pacific

South America

Middle East & Africa

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Level Shifter Market

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