Letterpress Card: Introduction

  • Letterpress is one of the oldest printing process, where the reverse images of content is pressed against paper stock, which makes an impression displaying the images. The raised image can be re-inked and used multiple times.

Key Drivers of the Global Letterpress Card Market

  • Consumer shift toward premium letterpress products is increasing. Letterpress cards are more attractive than normal cards, which increases its demand at the global level.
  • Many business card sellers are working on innovation in letterpress technology, which is one of the key reasons for market growth.
  • COVID-19 has decreased sales of letterpress and business cards from March 2020 to July 2020. Lockdown in manufacturing units across different countries has affected the sale of letterpress cards in different regions. Companies are opting for contactless communication which can affect the sales of letterpress cards in the coming years.

High Definition Resolution Business Cards to Create New Market Opportunities

  • Large number of corporate companies are investing in high definition business cards. Increasing communication of global business models is expected to create new opportunity in this market.
  • C level executives prefer to have letterpress business cards as a result of its HD resolution technology. This factor is expected to boost the growth of the letterpress card market.

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High Production Cost to Restrict Market Growth

  • Production cost of letterpress cards is on the higher side, while conventional business card manufacturers offer their products at a lower cost. This factor is a restraint for small and medium scale players of the market.

Asia Pacific the Dominant Market for Letterpress Cards

  • Increasing number of letterpress companies and high foreign investment in different end-use segments in the Asia Pacific region are key reasons for letterpress card demand in this region. China and India are key markets. Furthermore, Japan and South Korea also account for significant share of the letterpress card market. Industrial growth in Brazil and South Africa are driving the demand for letterpress cards in South America and Middle East & Africa. Furthermore, increasing penetration of IT companies has propelled the demand for business letterpress cards in countries such as India and Vietnam.
  • Key manufacturers are operating their business from Asia Pacific and North America. However, these players have a global reach through their own sales channels or distributors. North America and Europe also have significant share in the market. Demand for letterpress greeting cards is increasing at a higher pace in European countries. Germany, France and U.K. are the major consumers of letterpress cards in the region. 

Key Players Operating in the Global Letterpress Card Market

Key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Small scale players are trying to increase their sales by improving their domestic market share. The global letterpress card market is fragmented in nature. Companies are working on product innovation and development to increase their customer base. Some of the key players operating in the global letterpress cards market are listed below:

  • Chhapai
  •  Hoban Press
  • Jukebox
  • MOO Inc.
  • Rise And Shine Letterpress
  • Taste of Ink
  • The Mandate Press
  • The Wells & Drew Companies

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Global Letterpress Card Market: Research Scope

Global Letterpress Card Market, by Type

  • Business Card
  • Wedding Card
  • Greeting Card
  • Others (Menu, Stationary, etc.)

Global Letterpress Card Market, by Application

  • Personal
  • Commercial

The report on the global letterpress card market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

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All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Letterpress Card Market