Global Leggings Market: Overview

Leggings, which are a shape enhancing, skin tight piece of clothing covering the legs and meant to be worn by both men and women, have been seeing steady upswing in demand. Their market has grown worldwide at a steady pace owing to both big names in the industry of the likes of Adidas, Puma, and Nike going head to head with the numerous local players. This has also served to the make the market competitive and fragmented.

A report by Transparency Market Research on the leggings market finds that it is fragmented owing to low entry barriers – initial capital required to set up a manufacturing unit is reasonable enough to attract new entrants. As per the report, the market is poised to grow in the next couple of years – one more reason why many are aspiring to foray into it. In order to stay ahead of competition in such a cut throat market, leading players are banking upon quality products, solid distribution chains, strategic partnerships, and brand recall.

Global Leggings Market: Key Trends

At the forefront of driving demand for leggings is the enduring appeal of the product, which is catching up even in the oriental nations with different clothing habits. This is because of the convenience and comfort it offers to the wearer. Both men and women can wear it for various purposes - both for the sake of fashion or for working out or indulging in sports activities. This versatility has gone a long way in sustaining the demand of the product.

In order to up sales of leggings, players are seen experimenting with different materials apart from the typically used nylon, lycra (aka spandex), polyester blend, or cotton. Bigger players particularly are pulling out all stops to improve quality and design of their products which they then sell at premium prices. Their smaller regional counterparts too are making every effort to come up with an array of designs. This is serving to boost market growth.

Despite steady sales, the market for leggings has failed to achieve its full potential owing to competitive pricing strategies applied by regional players. They have inundated the market with cheaper products forcing the bigger players to offer multipack merchandise at throwaway prices. This has posed a challenge to revenue growth which in turn is negatively impacting the market.

One noticeable trend in the market for leggings is the backward integration by the savvy players. In order to reduce dependency on suppliers and better quality, they are seen producing their own yarn too.

Global Leggings Market: Regional Outlook

North America and Europe have been frontrunners in driving demand for leggings worldwide. This is because the pair of clothing is also used as hosiery in the region. Apart from that a large number of sports and yoga enthusiasts alongside the high spending capacity of people has served to boost their markets too. They are also home to some of the big brands in the market such as Nike, Puma, and Adidas. Besides the two regions, emerging economies in Asia Pacific and Latin America are also proving to be lucrative markets. Influence of the western culture affecting the food and clothing choices of people, mushrooming clothing manufacturing units, and increasing disposable incomes of people in the regions are mainly bolstering sales there.

Global Leggings Market: Competitive Dynamics

Prominent participants in the global market for leggings include Tommy Hilfiger, Bata, Adidas, Jockey, CALVIN KLEIN, Sho Sho Fashion, Macys, Nike, ANTA Sports Products Limited, Nordstrom, Lysse, CSP International, Under Armour, AEO, Deckers Brands, Spanx, and Dollar

Market segmentation based on geography:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

This report gives access to decisive data, such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report include:

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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