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Published Date: 2015-01-13Number of Pages: 90

Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020


In recent years, growing awareness towards hygiene consciousness and healthy life style is increasing the demand for feminine hygiene products across the countries of Latin America. Owing to its essential nature in women lives, feminine hygiene products market is gaining momentum across the countries of Latin America such as Brazil, Argentina, Chile and Peru. The changing mind set and growing hygiene consciousness is creating a positive impact on the market of feminine hygiene products. Globalization and spurt in the number of working women is boosting the demand for feminine hygiene products. Brazil with its huge population is dominating market for feminine hygiene products across Latin America, followed by Argentina whereas emerging markets such as Chile and Peru are expected to witness decent growth for feminine hygiene products across Latin America. Preferences for convenient and easy to use products are fueling the demand for feminine hygiene products in this region.

Growing preference for fashionable clothes and beauty consciousness is one of the key factors behind the growth of feminine hygiene products in Brazil and Argentina. Brazilian consumers show strong preference for premium sanitary protection products such as pantiliners and shields and tampons over general sanitary protection products. To meet the consumer demand manufacturers are investing lump sum amount in launching new products with extra features. Furthermore, consumers in Argentina with their low purchasing power have become more rational in opting products. They are more inclined towards mid range products. With the ongoing market trend manufacturers are focusing on launching low cost and small size products. Internal cleansers and spays are preferred in Chile. Consumer shift towards healthier life style is increasing the demand for hygiene products in Chile. Ultra thin sanitary pads with extra leakage protection barrier are gaining popularity in Peru. However, raise in the standard of living in emerging countries are expected to fuel the demand of feminine hygiene products in emerging market.

Feminine hygiene products are available in distribution channels such as Dollar stores, variety store and general merchandise retailers, cash & carries & warehouse clubs, department stores, convenience stores, hypermarkets and supermarkets (incl. discounters) and other general retailers. With rising consumer shift towards hygiene products, manufacturers are focusing on the product availability and making products more accessible to the consumers through various distribution channels. 

Feminine hygiene products market in Latin America was valued at USD 2198.2 million in 2014 and is expected to reach USD 3809.7 by 2020, growing at a CAGR of 9.6% over the forecast period. The growth in the feminine hygiene products market is mainly attributed to rising concerns for hygiene across Latin America. Changing lifestyle and mind set of consumer towards hygiene along with consumer shift towards convenient and easy to use products in developed markets such as Brazil and Argentina, followed by Chile and Peru is expected to boost the demand for feminine hygiene products in this region.

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By country, Brazil dominated the Latin America with the largest market share followed by Argentina in 2014. Changing lifestyle and preference for healthy living is creating a positive impact on the feminine hygiene products market. Usage of feminine hygiene products in emerging countries such as Chile and Peru is expected to witness decent growth in coming six years. 

Market for feminine hygiene products in Brazil and Argentina is expected to grow at a higher rate as compared to other countries of Latin America. However, developed markets for feminine hygiene products are expected to witness decent growth due to increase in the number of working women population and rising fashion consciousness.

Hypermarkets and supermarkets, drug stores and pharmacies, convenience stores and health and beauty stores are the major distribution channels across Latin America and are expected to maintain its leading position in the coming six years. With the rising standard of living, distribution channels play a crucial role in these countries for marketing of the feminine hygiene products.


At present, growing concern for hygiene is increasing the demand for feminine hygiene products globally. Due to globalization and increasing awareness towards healthy living, feminine hygiene products market across Latin America is witnessing rapid changes. Thus, feminine hygiene products market is experiencing varied trends across Brazil, Argentina, Chile and Peru.

Brazil, Argentina, Chile and Peru are covered in the scope of this report. The report also presents an insight into value (USD, ARS, BRL, CLP, PEN million) and volume (UNITS-million) of feminine hygiene product usage in Latin America. The study provides the present and future market trends over the forecast period.

The scope of the Latin America feminine hygiene products market report covers five types of feminine hygiene products namely internal cleansers and sprays, pantiliners and shields, sanitary pads, tampons and women\'s disposable razors and blades. Changing lifestyle, spurt in the number of working women population and growing preferences for convenient products are fueling the demand for feminine hygiene products across Latin America. The report also provides an idea how the market for feminine hygiene products had witnessed rapid change over the past few years due to hygiene consciousness. Increasing consumer preference for fashion and convenience is fueling the demand for feminine hygiene products in Latin America. 

Brazil dominates the feminine hygiene products market across the Latin America followed by Argentina. Brazil with its huge population has been showing strong acceptance for sanitary products. Brazilian consumers prefer premium sanitary protection products over general products such as pantiliners, shields and tampons. Keeping an eye on the market trend manufacturers are continuously making investments and launching products with added features to meet the consumers demand. The consumers in Argentina have become more rational in choosing mid range feminine hygiene products due to low purchasing power. With the ongoing market scenario, manufacturers are focusing on introducing new products at low packaging to attract consumers. Consumers in Chile show strong preference for internal cleansers and sprays due to rising concerns for health and hygiene. With changing mind set and rising disposable income, consumers are shifting towards premium feminine hygiene products.

Furthermore, sanitary pads are preferred over other sanitary protection products in Peru and are expected to maintain its position in coming years. Peruvian consumers show strong preference for ultra thin sanitary pads which is invisible and convenient and also provides extra leakage protection. Manufacturers are anchoring on aggressive advertisements and campaigns for making sanitary products more attractive and accessible to lower and middle class households. Manufacturers are also focusing on small packaging format for the sanitary pads to meet the consumer demand. Fashion consciousness and demand for using easy and comfortable products is making a positive impact on the demand of feminine hygiene products. Growing hygiene consciousness and rising awareness towards cleanliness and beauty is fueling the demand for feminine hygiene products across the countries in Latin America. The report provides manufacturers, distributors and suppliers a clear idea about the present and future market scenario and helps them to formulate their business strategies accordingly. Consumer concerns towards beauty and healthy living along with increasing product availability through major distribution channels would further fuel the growth of feminine hygiene products across Latin America market.

Feminine hygiene products in Latin America are sold through various channels. Distribution of products is another area of significant value addition. Dollar stores, variety store and general merchandise retailers, cash & carries & warehouse clubs, department stores, convenience stores, hypermarkets and supermarkets (incl. discounters) and other general retailers are the key channels for the distribution of feminine hygiene products. Hypermarkets and supermarkets, convenience stores, drug stores & pharmacies and health & beauty stores have become major channels for the feminine hygiene products across the Latin America and are expected to maintain its leading position over the forecast period. With active and busy lifestyle, consumers are opting for distribution channels for purchasing their necessary goods in order to save time and money.


 
 
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