Keratin Market: Introduction
- Keratin is a type of fibrous structural protein called scleroprotein. Keratin is used to provide resilience and strength to cells that form the skin, hair, and nails. Few keratins have also been discovered to regulate key cellular activities, including protein synthesis and cell growth. Keratin is insoluble in cold or hot water and is not attacked by proteolytic enzymes. Keratin protein allows tissues to resist damage from friction and minor trauma, such as scratching and rubbing.
Key Drivers of the Global Keratin Market
- Consumers are looking for products that give extra added nutritional content or added benefits. For example, demand for keratin is rising in hair care products as keratin rejuvenates the natural protecting layer of hair; usage of hair care keratin helps to minimize hair fall and recreate tensile strength. Currently, consumers are more concerned about the ingredients used in cosmetic products. Growing technological advancements to expand the functions of products in conditioners and shampoos is projected to open new opportunities for the market during the forecast period.
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Market in Asia Pacific to Expand Rapidly
- In terms of geography, the global keratin market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the keratin market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the keratin market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America keratin market is segmented into Brazil, and Rest of South America.
- Rising consumer demand, combined with changing consumer lifestyle, predominantly in Asia Pacific countries such as India, Japan, and China, is projected to boost the growth of the keratin market in the coming years. Moreover, developments in the global salon care sector in Asia and the Americas is anticipated to support market growth in the near future.
Key Players Operating in the Global Market
The keratin market is consolidated owing to the presence of established players around the world. These players are largely focused on R&D to manufacture new and advanced products. Key cosmetic and personal care companies depend on the push strategy; therefore, they also focus on repeatedly improving marketing campaigns.
For instance, in May 2020, Keratin Complex, the brand behind professional beauty smoothing treatments, hair color, and innovative keratin-enhanced haircare and styling ranges, launched a new website. According to the brand, the goal of the new website is to provide visitors with an enhanced online experience and to ensure stylists are equipped with all the tools they need to transform their business.
A few of the key players operating in the global keratin market are:
- Active Concepts LLC
- Akola Chemicals (I) Limited
- Hefei TNJ Chemical Industry Co., Ltd.
- Keraplast Technologies
- Keratin Express
- MakingCosmetics Inc.
- Parchem Fine & Specialty Chemicals
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Global Keratin Market: Research Scope
Global Keratin Market, by Product Type
Global Keratin Market, by End-user
Global Keratin Market, by Price
Global Keratin Market, by Application
- Hair Beauty Salons
The report on the global keratin market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.