Jet lag is a group of various symptoms shown by physiologic alterations that occur when the body is shifted into a new time zone. Travel tiredness and exhaustion is a more complex addition of various physiologic, psychological, and environmental factors that arise during an individual trip, collecting over the course of a season. Jet lag has been observed in pilots, air travelers, cabin crew members, physicians, and athletes. The effect of travel between various continents and extensive travel by passengers can result in physiologic upset and a complicated set of mental and physical symptoms. Currently, there is a culture of disregard and lack of knowledge regarding the negative effects of jet lag on the performance and well-being of a person. In addition, the key physiologic metric that guides jet lag treatment is difficult, and thus make limitations to therapeutics available today. Jet lag is a common problem for many air travelers. Currently, there is no standard definition of this disorder, but most studies include symptoms of weakness, fatigue, decreased daytime alertness, difficulty concentrating, memory problems, daytime sleepiness, and lack of energy after a long flight. Jet lag disorder is generally temporary and usually does not need medication and treatment. Within few days the condition often improves although sometimes symptoms last longer. However, if an air traveler is continuously bothered by jet lag, medications or light therapy to improve jet lag may be prescribed by a doctor.

The global jet lag therapy market has been segmented based on product type, end-user, and region. In terms of product type, the market has been categorized into prescription medication, jet lag wearable devices and light box, and melatonin and herbal medication. The melatonin and herbal medication segment holds the largest share of the jet lag therapy market due to increasing incidence of jet lag globally. Based on end-user, the market has been classified into athletics, journalists & bloggers, business executives, pilot & cabin crew, and other travelers. The business executives segment held the largest share of the market due to excessive traveling of business persons from one region to another on business.

Geographically, the jet lag therapy market has been segmented into five major regions: North America (U.S. and Canada), Europe (Germany, France, U.K., etc.), Asia Pacific (Australia, China, Japan, India, etc.), Latin America (Brazil, Mexico, etc.), and Middle East &Africa (GCC Countries, South Africa, etc.). North America is the leading market for jet lag therapy in terms of revenue, followed by Europe. The U.S. holds the largest share of the market in the region. Asia Pacific and Latin America are emerging markets, which are expected to witness strong growth during the forecast period from 2017 to 2025. Strong growth in these regions is attributed to increasing air travelers, rising health care industries, and increase in government investment to develop health care infrastructure. The jet lag therapy market in countries such as China, India, and Brazil is projected to expand at high growth rate during the forecast period due to increase in awareness among the population about jet lag and its therapy.

Other factors that drive the jet lag therapy market are rising number of air travelers, convenience of direct purchase, high adoption and acceptance in developing markets, and innovations and developments in therapy. The market is also experiencing certain restraints such as stiff competition among existing players, high possibilities of substance abuse and addiction, complications and severity involved in taking wrong medications due to misdiagnosis or incorrect self-diagnosis, and lack of awareness among the population in developing and underdeveloped economies.

Major players operating in the jet lag therapy market include Ayo (Novalogy), The Litebook Company Ltd., Lumie, Lucimed S.A., Nature Bright, Northern Light Technologies, Re-Time Pty Ltd., and Chrono Eyewear BV.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Jet Lag Therapy Market

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