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Interactive Patient Engagement Solutions Market: Evolution

The penetration of healthcare IT (HIT) in patient care has underpinned the steady evolution of patient engagement with the health systems world over. Pioneers of solutions in interactive patient engagement are striving for bundling the customer proposition on the troika of patient experience, patient satisfaction, and patient outcomes. Stakeholders in the interactive patient engagement solutions market are promoting these propositions to attract healthcare providers and patients alike.

The positive outcomes of interactive patient engagement solutions are witnessed broadly in reducing the healthcare costs. Stridently nursing had been at the forefront of realizing these outcomes and had been one of the early adopters of healthcare IT that characterizes interactive patient engagement.

Hospitals are increasingly generating revenue prospects for solution providers in the interactive patient engagement solutions market, with relentless focus of the healthcare systems on improving patient outcomes. Physicians and other clinicians are harnessing patient engagement solutions to engage patients, empower them in better and timely decision making, and educate them on range of topics ranging from disease processes, medications, and diagnostics. The role of patient engagement in driving patient customer loyalty in hospital settings is a key pivot that has spurred the deployment of such systems in interactive patient engagement solutions market.

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Interactive Patient Engagement Solutions Market: Drivers, Current Prospects, Lucrative Avenues

Interactive patient engagement technologies have demonstrated some significant benefits in acute care settings and in outpatient setting. The demand for interactive patient engagement solutions is also growing among inpatients. In all these applications, the patient-provider communication has been one of the key market propositions attracting customers and end users in the interactive patient engagement (IPE) solutions market.

A growing body of studies in recent years have focused on understanding the factors that drive or impede the acceptance of interactive patient engagement models among patients and family members. Their changing perceptions about the utility of these systems have been significantly guiding the technology companies in product development. This will pave way to substantial revenue generation for stakeholders in the interactive patient engagement solutions market.

Interactive Patient Engagement Solutions Market: Competition Landscape

Pioneers are extensively conducting R&D into potential interactive patient engagement models that can be integrated with clinical nursing practice. Solution providers have been keenly working toward easing of the implementation and cementing customer relationships even post-implementation. In particular, they are focused on improving the data security frameworks.

Many vendors in the interactive patient engagement solutions market are fervently enriching the products with variety of entertainment and education products. In addition, they are geared toward improving the interoperability of these solutions across various digital health platforms already in place in the hospitals. Many players are targeting their solution to meet the various patient’s needs in distraction therapy. The growing customer proposition of integrated IPE systems will likely unlock new opportunities for well-entrenched players in the market in the near future.

Some of the key players in the interactive patient engagement solutions market are Allen Technologies, Onyx Healthcare, Inc., eVideon, Hospedia Ltd., Remedi Technology, HCI, Inc., i3solutions, Inc., Barco, Advantech Co., Ltd., and GetWellNetwork, Inc.

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Interactive Patient Engagement Solutions Market: Regional Landscape

Emerging economies over the world are becoming the cynosure of attention for solution providers globally. In particular, economies in Asia Pacific have recently witnessed rise in revenue prospects of interactive engagement solutions. The demand in the Asia Pacific interactive patient engagement solutions market hinges mainly on the growing focus of healthcare providers to educate patients and their caregivers on the benefits of such systems in empowering decision making. Developed nations have been early adopters of these systems, especially in North America. The consistent focus of the health systems in the U.S. on boosting the patient outcomes across the entire continuum of care has fueled the revenue prospects for players in the regional market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Interactive Patient Engagement Solutions Market