Global Incontinence Products Market: Overview

Incontinence refers to the lack of voluntary control over one’s bodily functions of defecation or urination. The global market for incontinence products has been witnessing steady growth owing to the rising incidence of the medical condition. Although earlier the focus was on developed markets such as the U.S. and several countries in Western Europe, the dynamics have shifted significantly in recent times. Investors are now looking to developing countries in the Middle East, Asia Pacific, and Latin America, where rising consumer demand and improving consumer awareness are playing a major role. 

By way of incontinence product, the market can be bifurcated into two: internal and external products. While internal products include disposable urethral inserts, tampons, and pessaries, external products include shampoo caps, barrier creams, gloves, absorbent products, hand wash, body wash, repair creams, and bed pads. These products are distributed through various channels, such as retail trade, homecare, and institutes. The key raw materials used for incontinence products include cotton and cotton fabric, cotton fiber, plastic, super absorbents, latex, and several waterproof materials.   

The report offers a detailed description of the present state of the global incontinence products market and provides sharp and accurate insights into what drives and limits the growth of this market. The business and vendor landscape has been thoroughly examined and key inputs from industry experts have been provided. 

Global Incontinence Products Market: Trends and Opportunities 

A massive aging population is the primary factor driving the worldwide market for incontinence products. The World Health Organization reports that each year, the proportion of people above the age of 60 in any country has been rising at a rate faster than that of any other age group. This factor is sure to continue benefiting the incontinence products market. 

On the down side, the persistent threat of substitute and alternate products prevents the global incontinence products market from reaching its utmost potential. What is likely to make matters worse is the presence of manufacturers who offer low quality products at a cheaper cost. Nevertheless, players in this market are looking to cash in on the trend of personalized medicine. Manufacturers have been known to offer a wide variety of products by catering to individual demands based on factors such as age group and gender. 

Global Incontinence Products Market: Regional Outlook 

The global market for incontinence products can be categorized on the basis of geography into North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. North America and Europe account for the leading share in the overall market and the demand for incontinence products is driven by an increased prevalence of neurological diseases, the growing presence of geriatrics, and the rising trend of home healthcare. In addition to this, the North America and Europe markets for incontinence products are fueled by greater levels of awareness among the general public about this medical condition and their willingness as well as ability to spend on such products. 

Asia Pacific promises strong growth in the coming years, powered by the lucrative nature of the markets in India, China, South Korea, and Japan. These countries are densely populated, with a significant section of the population falling in the geriatric category. This demographic make-up in APAC acts as a boon since older people are more prone to incontinence. The regional market is also propelled by factors such as the demand for improved healthcare facilities, technologies, and devices, the need for accurate and effective diagnostic services, and the rising ability of the citizens of these countries to pay for advanced medical products and services. 

Companies mentioned in the report 

Some of the most promising companies operating in the global incontinence products market are Covidien plc, HARTMANN GROUP, ONTEX International N.V., First Quality Enterprises Inc., Kimberly-Clark Corporation, Medline Industries Inc., Coloplast A/S, Hypermarcas SA, C. R. Bard Inc., Pro Descart Industria e Comercio Ltda, B. Braun Melsungen AG, Unicharm Corporation, and Svenska Cellulosa Aktiebolaget SCA. The leading players in this market have been identified and evaluated based on several parameters such as financial standing, research and development activities, product portfolio, and business strategies. 

Major regions analyzed under this research report are:

  • Europe
  • North America
  • Asia Pacific
  • Rest of the World 

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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