Virtual Shopping, Immersive Learning Create Future Revenue Opportunities Post COVID-19 Outbreak

The notion of new normal is predicted to increase reliance on tools such as augmented reality (AR), virtual reality (VR), and mixed reality (MR) in order to fulfill personal and business obligations. Companies in the immersive technologies market are gauging future growth potential in virtual shopping, since the COVID-19 pandemic is snatching the physical shopping experience away from customers. From fashion to furniture, AR and VR have the potential to enable a virtual shopping space.

The try-before-you-buy concept for sunglasses and apparel is storming the immersive technologies market. AR filters are allowing shoppers to superimpose 3D products using smartphones and tablets. The VR is fueling the concept of virtual trial rooms. Another profitable industry is Ed-tech. Immersive learning and education hold untapped opportunities for startups and stakeholders, as the learning process for millions of students has been affected due to the ongoing pandemic.

immersive technologies market infographic

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Interactive, Body-based Innovations for Mindfulness Practice Gaining Popularity

Apart from education and retail, companies and startups in the immersive technologies market are unlocking growth opportunities in mindfulness meditation. Since mindfulness is an important factor of an individual’s subjective well-being, startups are increasing their research in human-computer interaction (HCI), which is helping to strengthen mindfulness. However, successful the exploitation of immersive technologies in order to strengthen mindfulness requires a systematic analysis of the potential interrelation, and influencing mechanisms between immersive technologies, its properties, factors, and existing models.

Thus, stakeholders in the immersive technologies market are innovating in design proposals that illustrate the potential of immersive technologies in providing interactive and body-based innovations for mindfulness practice.

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Virtual Museum Tours, Field Trips Transforming Education Sector

The immersive technologies market is slated to register an explosive CAGR of ~38% during the forecast period. The immersive technology has the possibility to improve a student’s learning experience, while teaching them to embrace technology. From virtual field trips on the planet Mars to roleplaying as history’s greatest public figures, the use of VR in education is helping to make learning more entertaining, especially with distance education during the ongoing pandemic.

The Unimersiv app and Oculus Rift headset are being highly publicized to help students meet people from any country in the world and learn languages in VR. Virtual museum tours are helping students to be vividly immersed in arts and culture. The lesser known topics such as human chemistry are gaining attention with the InMind2’s scientific VR game, which helps students to learn about human chemistry in a fun and safe environment.

Medical Immersion Gains Importance in Pain Management, Medical Training, Memory Care

As the pandemic continues, healthcare providers are turning toward AR and VR tools to foster a connection with patients and enable a more personalized care approach. Companies in the immersive technologies market are capitalizing on this opportunity to innovate in fully immersive experience (VR) and incorporate sensory elements in a real-world setting via AR.

VR is providing medical immersion for a range of patient needs pertaining to pain management, medical training, and memory care. Such trends are translating into incremental opportunities for stakeholders in the immersive technologies market. Healthcare consumers are being exposed to AR and VR with the help of try on glasses via retailer’s website, which facilitates easy and effective entry point whilst bolstering sales. AR is being publicized as a patient-facing engagement tool for healthcare providers that offer solutions in aesthetic medicine and orthodontia markets.

VR Training Programs Help Trainees to Familiarize with Aircraft Crash Site Investigation Techniques

The immersive technologies market is projected to surpass US$ 2.6 Trn by 2031. Even as the aviation industry might be at its all-time operation low due to the ongoing pandemic, AR and VR are expected to create future growth opportunities. Hiverlab - a Singapore-based media technology company dealing with immersive technologies, is being known for its projects in how VR can be used in aircraft crash investigation.

Companies in the immersive technologies market are increasing their R&D muscle in multi-user VR experience that allows for the training of aircraft crash site investigation techniques and safety precautions, where the trainer can monitor the overall progress of the class at aviation academies.

Immersive Technologies Make Emergency Management, Disaster Preparedness Training More Engaging

AR, VR, and MR are gaining prominence in the field of emergency management and disaster preparedness training & education. Companies in the immersive technologies market are mainly focusing on this field to enable school-based activities that include disaster risk reduction, first aid, road safety, and water sanitation, among others. Resilience education activities such as disaster awareness activities, disaster drills/simulations, and training are becoming popular in schools.

Several schools are using immersive technologies for a range of aims, including building empathy, fundraising, and behavior change. Many traditional school based disaster risk reduction (SBDRR) methods of delivery are effective in conveying disaster knowledge among children and students. However, there is a need for conveying knowledge in an engaging and effective manner, which allows for contextualization and dissemination at a wide scale.

AR HUDs Project Real-time Information Help Driver Stay Focused

The automotive industry is one of the largest contributors of investments in the immersive technologies market. Since VR is still in its nascent stage, these technologies are as affordable as never before and present great potential for adoption in the automotive industry. The AR head-up display (HUD) is an advanced driver assistance system projecting real-time information to help a driver stay more focused. The data is displayed on the windshield and usually consists of warning signals, navigation, speed, and engine status.

Though many car manufacturers are implementing AR HUDs in automobiles, the full potential of this technology is yet to be unleashed. Stakeholders in the immersive technologies market are witnessing potential in this sector and increasing their research in AR technologies. Hyundai in cooperation with WayRay has unveiled the world’s first Holographic AR Navigation System.

immersive technologies market segmentation

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Analysts’ Viewpoint

With immersive education, immersive entertainment accounts for a large share of the immersive technologies market and gained increased popularity during the COVID-19 pandemic. This is evident since content consumers are on the lookout for newer content formats. The immersive showrooming is also gaining prominence to eliminate the cost of furniture, rent, demo cars, inventory, and salaries. However, VR showrooms are not as effective as conventional ones, since customers want to touch and feel real cars in order to make their purchase decision. Hence, car brands should warm up to customers by setting up VR showrooms in public shopping malls with the possibility to test a real car in a nearby parking lot.

Immersive Technologies Market: Overview

  • According to Transparency Market Research’s latest research report on the global immersive technologies market for the historical period of 20182020 and the forecast period of 20212031, increase in adoption of immersive technologies in industrial training and product development are factors expected to boost the global immersive technologies market during the forecast period
  • In terms of revenue, the global immersive technologies market was valued at US$ 81.82 Bn in 2020, and is expected to cross US$ 2.6 Trn by 2031, expanding at a CAGR of ~38% during the forecast period

Rise in Adoption of Immersive Technology in Industrial Training, Product Development: Key Driver of Immersive Technologies Market

  • Immersive technologies in different industries are increasingly adopted for providing virtual training based on AR and VR technologies. Companies are offering industrial training, production process simulation, emergency handling, risk management training, and solutions majorly used in product design and development process. Companies are adopting in-house training programs for employees to increase efficiency and decision-making power during critical industrial emergency conditions.
  • Immersive technologies offer real-life experiences to employees during training. The 3D visual effect and operational joysticks improve the training experience. Increasing adoption of immersive technologies in the mining industry is meant to provide operating training to handle huge machinery and driving training of mining vehicles. Immersive technologies are cost-effective solutions, and training companies can provide different training modules on the same equipment and system. Rising demand for aviation training simulators is expected to provide a perfect market base to immersive technology solution providers, who are focused on developing advanced solutions with head-mounted gear and 360-degree immersive audio experience solutions to be able to drive demand for immersive technologies during the forecast period.
  • Immersive technology can help companies improve the product designing and development process by reducing the expenses of producing and testing demo products to improve the functionality. Companies can measure the actual performance of the product in a virtual environment and improve the functionality during the development phase. Hence, increasing adoption of immersive technology in industrial training and product development is expected to increase its demand during the forecast period. 

Increase in Adoption of Immersive Technology in Gaming, Healthcare Industries

  • The highest investment in immersive technologies is in gaming and entertainment sectors. Gaming solution providers offer AR, VR-based gaming software, and gaming accessories to enhance the real-life experience of gamers. HTC Corporation and Oculus VR offer one of the best gaming headsets embedded with advanced gaming solutions. Some of the finest VR games such as Beat Saber sold more than 1 million copies of the game in just nine months. Gaming companies are providing interactive AR and VR content to students and individual users to explore new information with gaming experiences.
  • Demand for applied game solutions depends upon the user experience, content offering, and cost to consumers. Gaming companies focus on providing immersive gaming solutions at effective consumer cost to increase their revenue opportunity among individual gamers and professional gamers. Companies are developing virtual gaming solutions with technologies such as extended reality (XR), mixed reality (MR), virtual reality (VR), augmented reality (AR), haptic technology, and simulation technologies to enhance the gaming experience.
  • Game developing companies are also focused on Serious Games (SGs) that are primarily based on education and training rather than entertainment. Solution providers are offering virtual training programs and education courses for medical students. Increasing adoption of immersive technology products such as AR headsets by surgeons pull up patients' physical information during critical operations that improves the performance of the medical system. Hence, increasing demand for immersive technologies in healthcare and gaming sectors is likely to boost market growth during the forecast period.
  • On the other hand, solution providing companies are offering VR/AR headsets with pre-installed customized software and gaming platforms, which increase the cost of the overall VR/AR headset solution. Solution providers offer services such as location-based VR, AR/VR simulation platforms, and industrial VR solutions that increase the cost of a headset and supporting devices. Therefore, the high initial price of a headset and other supporting AR, VR, and mixed reality hardware devices is expected to restrain the growth of the immersive technologies market.
  • For instance, the average price of a VR HMD was approximately US$ 720 in 2020 and AR glasses were priced at US$ 1,550. The price of the chipset and the introduction of new technology is currently driving the high cost of the devices.
  • Small & medium enterprises have budget constraints regarding investing in new technologies for employee training and the product development process. Lack of awareness about benefits of immersive technology training systems among small & medium scale companies is also one of the major factors hindering the growth of the immersive technologies market.
  • Several hardware manufacturing companies sign technological partnerships with software companies to design and develop the virtual simulation software program to deliver the training module according to customer requirements. Companies partner with local service providers to expand their service area and provide the services. However, poor coordination between multiple vendors is expected to restrain the market growth of immersive technological products.

Immersive Technologies Market: Competition Landscape

  • Detailed profiles of providers of immersive technologies have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies Key players operating in the global immersive technologies market include
    • EON Reality, Inc.
    • HCL Technologies Limited
    • The Samsung Group
    • Zeality Inc.
    • Oculus (Facebook Technologies, LLC.)
    • Immersive Technologies Pty Limited
    • AVEVA Group PLC
    • CM Labs Simulations Inc.
    • VI-grade GmbH
    • Lockheed Martin Corporation
    • FAAC Incorporated
    • Unity Software Inc.
    • Varjo Technologies Oy
    • Acer Inc.
    • Atheer, Inc.
    • Barco NV
    • Blippar Ltd.
    • Google, LLC
    • Honeywell International, Inc.
    • Magic Leap, Inc. 

Immersive Technologies Market: Key Developments

  • Key providers of immersive technologies such as EON Reality, Inc., HCL Technologies Limited, AVEVA Group PLC, and Lockheed Martin Corporation are focusing on advanced technologies and cost-effective immersive technologies to attract more commercial customers. Some other key developments in the global immersive technologies market have been highlighted below:
    • In March 2021, Honeywell International, Inc. acquired majority stake in Fiplex Communication, Inc. This acquisition will help Honeywell International, Inc. to expand its product portfolio in building connectivity and communication solutions.
    • In March 2021, Oculus, Inc. partnered with Konami Digital Entertainment, Ltd. to develop the “Beat Arena” music game where players can relish four different instruments - guitar, bass, drums, and keyboards, as if they are performing live.
    • In February 2021, CM Labs Simulations, Inc. signed a partnership agreement with Tigercat Industry, Inc. to build a simulator and give support to the training and sales team
    • In September 2020, AVEVA Group, Plc. announced a partnership with Maire Tecnimont’s Group, Inc. to enhance industrial digital transformation to the next level
    • In September 2020, HCL Technologies, Ltd announced the acquisition of DWS Limited, an Australian IT solutions company to provide digital transformation services to commercial end users
  • In the global immersive technologies market report, we have discussed individual strategies, followed by company profiles of providers of immersive technologies solution. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global immersive technologies market.

Immersive Technologies Market – Scope of Report

A latest study collated and published by Transparency Market Research (TMR) analyzes the historical and present-day scenario of the global immersive technologies market to accurately gauge its potential future development. The study presents detailed information about the important growth factors, restraints, and key trends that are creating the landscape for the future growth of the immersive technologies market, to identify the opportunistic avenues of the business potential for stakeholders. The report also provides insightful information about how the immersive technologies market will progress during the forecast period of 2021-2031.

The report offers intricate dynamics about the different aspects of the immersive technologies market that aids companies operating in the market in making strategic development decisions. TMR’s study also elaborates on the significant changes that are highly anticipated to configure the growth of the immersive technologies market during the forecast period. It also includes a key indicator assessment to highlight the growth prospects of the immersive technologies market, and estimate statistics related to the market progress in terms of value (US$ Bn).

The study covers a detailed segmentation of the immersive technologies market, along with key information and a competitive outlook. The report mentions the company profiles of key players that are currently dominating the immersive technologies market, wherein various development, expansion, and winning strategies practiced and executed by leading players have been presented in detail.

Key Questions Answered in TMR’s Report on Immersive Technologies Market

The report provides detailed information about the immersive technologies market on the basis of comprehensive research on various factors that play a key role in accelerating the growth potential of the market. Information mentioned in the report answers path-breaking questions for companies that are currently functioning in the market and are looking for innovative ways to create a unique benchmark in the immersive technologies industry, so as to help them make successful strategies and take target-driven decisions.

  • How are key market players successfully earning revenue out of the advantages of immersive technologies?
  • What are the various trends in the global immersive technologies market across the world and key market opportunities?
  • What will be the revenue share of the global immersive technologies market in terms of industry?
  • What will be the Y-o-Y growth of the immersive technologies market between 2021 and 2031?
  • What are the competitive strategies of key players operating in the U.S. and the global market?
  • Which technology is expected to generate maximum revenue in immersive technologies during the forecast period?

Research Methodology – Immersive Technologies Market

The research methodology adopted by analysts for combining the immersive technologies market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the industry-affiliated information that is obtained and legitimated by market-admissible sources, analysts have offered riveting observations and authentic forecasts of the immersive technologies market.

During the primary research phase, analysts interviewed industry stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. On the basis of data obtained through the interviews of genuine sources, analysts have emphasized the changing scenario of the immersive technologies market.
For secondary research, analysts scrutinized numerous annual report publications, white papers, industry association publications, and company websites to obtain the necessary understanding of the immersive technologies market.

Immersive Technologies Market – Segmentation

TMR’s research study assesses the immersive technologies market on the basis of component, technology, application, industry, and region. Revenue data is estimated for all the abovementioned segments.

Component
  • Hardware
    • Head-Mounted Display (HMD)
    • Gesture Tracking Devices (GTD)
    • Projectors & Display Walls (PDW)
  • Software/Platform
  • Services
    • Professional
    • Managed
Technology
  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Mixed Reality (MR)
Application
  • Training & Learning
  • Emergency Services
  • Product Development
  • Sales & Marketing
Industry
  • Healthcare
  • Education
  • Retail & eCommerce
  • Gaming
  • Construction
  • Media & Entertainment
  • Manufacturing
  • Aerospace & Defense
  • Others (Automotive, Energy, etc.)
Region
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • The United Arab Emirates
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

1. Preface

    1.1. Market Introduction

    1.2. Market Segmentation

    1.3. Key Research Objectives

2. Assumptions and Research Methodology

    2.1. Research Methodology

        2.1.1. List of Primary and Secondary Sources

    2.2. Key Assumptions for Data Modelling

3. Executive Summary - Global Immersive Technologies Market

4. Market Overview

    4.1. Market Definition

    4.2. Technology/ Product Roadmap

    4.3. Market Factor Analysis

        4.3.1. Forecast Factors

        4.3.2. Ecosystem/ Value Chain Analysis

        4.3.3. Market Dynamics (Growth Influencers)

            4.3.3.1. Drivers

            4.3.3.2. Restraints

            4.3.3.3. Opportunities

            4.3.3.4. Impact Analysis of Drivers and Restraints

    4.4. COVID-19 Impact Analysis

        4.4.1. Impact of COVID-19 on Immersive Technologies Market

        4.4.2. End-user Sentiment Analysis: Comparative Analysis on Spending

            4.4.2.1. Increase in Spending

            4.4.2.2. Decrease in Spending

        4.4.3. Short Term and Long Term Impact on the Market

    4.5. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)

        4.5.1. By Component

        4.5.2. By Technology

        4.5.3. By Application

        4.5.4. By Industry

    4.6. Competitive Scenario

        4.6.1. List of Emerging, Prominent and Leading Players

        4.6.2. Major Mergers & Acquisitions, Expansions, Partnership, Contacts, Deals, Etc.

    4.7. Market Outlook

5. Global Immersive Technologies Market Analysis and Forecast

    5.1. Market Revenue Analysis (US$ Bn), 2016-2031

        5.1.1. Historic Growth Trends, 2016-2020

        5.1.2. Forecast Trends, 2021-2031

6. Global Immersive Technologies Market Analysis, by Component

    6.1. Overview and Definitions

    6.2. Key Segment Analysis

    6.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Component, 2018 - 2031

        6.3.1. Hardware

            6.3.1.1. Head-Mounted Display (HMD)

            6.3.1.2. Gesture Tracking Devices (GTD)

            6.3.1.3. Projectors & Display Walls (PDW)

        6.3.2. Software/Platform

        6.3.3. Services

            6.3.3.1. Professional

            6.3.3.2. Managed

7. Global Immersive Technologies Market Analysis, by Technology

    7.1. Overview and Definitions

    7.2. Key Segment Analysis

    7.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Technology, 2018 - 2031

        7.3.1. Virtual Reality (VR)

        7.3.2. Augmented Reality (AR)

        7.3.3. Mixed Reality (MR)

8. Global Immersive Technologies Market Analysis, by Application

    8.1. Overview

    8.2. Key Segment Analysis

    8.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Application, 2018 - 2031

        8.3.1. Training & Learning

        8.3.2. Emergency Services

        8.3.3. Product Development

        8.3.4. Sales & Marketing

9. Global Immersive Technologies Market Analysis, by Industry

    9.1. Overview

    9.2. Key Segment Analysis

    9.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Industry, 2018 - 2031

        9.3.1. Healthcare

        9.3.2. Education

        9.3.3. Retail & e-commerce

        9.3.4. Gaming

        9.3.5. Construction

        9.3.6. Media & Entertainment

        9.3.7. Manufacturing

        9.3.8. Aerospace & Defense

        9.3.9. Others (Automotive, Energy, etc.)

10. Global Immersive Technologies Market Analysis and Forecast, by Region

    10.1. Key Findings

    10.2. Immersive Technologies Market Size (US$ Bn) Forecast, by Region, 2018 - 2031

        10.2.1. North America

        10.2.2. Europe

        10.2.3. Asia Pacific

        10.2.4. Middle East & Africa

        10.2.5. South America

11. North America Immersive Technologies Market Analysis

    11.1. Regional Outlook

    11.2. Immersive Technologies Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        11.2.1. By Component

        11.2.2. By Technology

        11.2.3. By Application

        11.2.4. By Industry

    11.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Country, 2018 - 2031

        11.3.1. U.S.

        11.3.2. Canada

        11.3.3. Mexico

12. Europe Immersive Technologies Market Analysis and Forecast

    12.1. Regional Outlook

    12.2. Immersive Technologies Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        12.2.1. By Component

        12.2.2. By Technology

        12.2.3. By Application

        12.2.4. By Industry

    12.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

        12.3.1. Germany

        12.3.2. U.K.

        12.3.3. France

        12.3.4. Spain

        12.3.5. Italy

        12.3.6. Rest of Europe

13. APAC Immersive Technologies Market Analysis and Forecast

    13.1. Regional Outlook

    13.2. Immersive Technologies Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        13.2.1. By Component

        13.2.2. By Technology

        13.2.3. By Application

        13.2.4. By Industry

    13.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

        13.3.1. China

        13.3.2. India

        13.3.3. Japan

        13.3.4. ASEAN

        13.3.5. Rest of Asia Pacific

14. Middle East & Africa (MEA) Immersive Technologies Market Analysis and Forecast

    14.1. Regional Outlook

    14.2. Immersive Technologies Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        14.2.1. By Component

        14.2.2. By Technology

        14.2.3. By Application

        14.2.4. By Industry

    14.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

        14.3.1. Saudi Arabia

        14.3.2. The United Arab Emirates

        14.3.3. South Africa

        14.3.4. Rest of Middle East & Africa (MEA)

15. South America Immersive Technologies Market Analysis and Forecast

    15.1. Regional Outlook

    15.2. Immersive Technologies Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)

        15.2.1. By Component

        15.2.2. By Technology

        15.2.3. By Application

        15.2.4. By Industry

    15.3. Immersive Technologies Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031

        15.3.1. Brazil

        15.3.2. Argentina

        15.3.3. Rest of South America

16. Competition Landscape

    16.1. Market Competition Matrix, by Leading Players

    16.2. Market Revenue Share Analysis (%), by Leading Players (2020)

17. Company Profiles

    17.1. Acer Inc.

        17.1.1. Business Overview

        17.1.2. Product Portfolio

        17.1.3. Geographical Footprint

        17.1.4. Revenue and Strategy

        17.1.5. Mergers & Acquisitions, Expansions

    17.2. Atheer, Inc.

        17.2.1. Business Overview

        17.2.2. Product Portfolio

        17.2.3. Geographical Footprint

        17.2.4. Revenue and Strategy

        17.2.5. Mergers & Acquisitions, Expansions

    17.3. AVEVA Group PLC

        17.3.1. Business Overview

        17.3.2. Product Portfolio

        17.3.3. Geographical Footprint

        17.3.4. Revenue and Strategy

        17.3.5. Mergers & Acquisitions, Expansions

    17.4. Barco NV

        17.4.1. Business Overview

        17.4.2. Product Portfolio

        17.4.3. Geographical Footprint

        17.4.4. Revenue and Strategy

        17.4.5. Mergers & Acquisitions, Expansions

    17.5. Blippar Ltd

        17.5.1. Business Overview

        17.5.2. Product Portfolio

        17.5.3. Geographical Footprint

        17.5.4. Revenue and Strategy

        17.5.5. Mergers & Acquisitions, Expansions

    17.6. CM Labs Simulations Inc.

        17.6.1. Business Overview

        17.6.2. Product Portfolio

        17.6.3. Geographical Footprint

        17.6.4. Revenue and Strategy

        17.6.5. Mergers & Acquisitions, Expansions

    17.7. EON Reality, Inc.

        17.7.1. Business Overview

        17.7.2. Product Portfolio

        17.7.3. Geographical Footprint

        17.7.4. Revenue and Strategy

        17.7.5. Mergers & Acquisitions, Expansions

    17.8. FAAC Incorporated

        17.8.1. Business Overview

        17.8.2. Product Portfolio

        17.8.3. Geographical Footprint

        17.8.4. Revenue and Strategy

        17.8.5. Mergers & Acquisitions, Expansions

    17.9. Google, LLC

        17.9.1. Business Overview

        17.9.2. Product Portfolio

        17.9.3. Geographical Footprint

        17.9.4. Revenue and Strategy

        17.9.5. Mergers & Acquisitions, Expansions

    17.10. HCL Technologies Limited

        17.10.1. Business Overview

        17.10.2. Product Portfolio

        17.10.3. Geographical Footprint

        17.10.4. Revenue and Strategy

        17.10.5. Mergers & Acquisitions, Expansions

    17.11. Honeywell International, Inc.

        17.11.1. Business Overview

        17.11.2. Product Portfolio

        17.11.3. Geographical Footprint

        17.11.4. Revenue and Strategy

        17.11.5. Mergers & Acquisitions, Expansions

    17.12. Immersive Technologies Pty Limited

        17.12.1. Business Overview

        17.12.2. Product Portfolio

        17.12.3. Geographical Footprint

        17.12.4. Revenue and Strategy

        17.12.5. Mergers & Acquisitions, Expansions

    17.13. Lockheed Martin Corporation

        17.13.1. Business Overview

        17.13.2. Product Portfolio

        17.13.3. Geographical Footprint

        17.13.4. Revenue and Strategy

        17.13.5. Mergers & Acquisitions, Expansions

    17.14. Magic Leap, Inc.

        17.14.1. Business Overview

        17.14.2. Product Portfolio

        17.14.3. Geographical Footprint

        17.14.4. Revenue and Strategy

        17.14.5. Mergers & Acquisitions, Expansions

    17.15. Oculus (Facebook Technologies, LLC.)

        17.15.1. Business Overview

        17.15.2. Product Portfolio

        17.15.3. Geographical Footprint

        17.15.4. Revenue and Strategy

        17.15.5. Mergers & Acquisitions, Expansions

    17.16. The Samsung Group

        17.16.1. Business Overview

        17.16.2. Product Portfolio

        17.16.3. Geographical Footprint

        17.16.4. Revenue and Strategy

        17.16.5. Mergers & Acquisitions, Expansions

    17.17. Unity Software Inc.

        17.17.1. Business Overview

        17.17.2. Product Portfolio

        17.17.3. Geographical Footprint

        17.17.4. Revenue and Strategy

        17.17.5. Mergers & Acquisitions, Expansions

    17.18. Varjo Technologies Oy

        17.18.1. Business Overview

        17.18.2. Product Portfolio

        17.18.3. Geographical Footprint

        17.18.4. Revenue and Strategy

        17.18.5. Mergers & Acquisitions, Expansions

    17.19. VI-grade GmbH

        17.19.1. Business Overview

        17.19.2. Product Portfolio

        17.19.3. Geographical Footprint

        17.19.4. Revenue and Strategy

        17.19.5. Mergers & Acquisitions, Expansions

    17.20. Zeality Inc.

        17.20.1. Business Overview

        17.20.2. Product Portfolio

        17.20.3. Geographical Footprint

        17.20.4. Revenue and Strategy

        17.20.5. Mergers & Acquisitions, Expansions

18. Key Takeaways

List of Table

Table 1: Acronyms Used in Immersive Technologies Market

Table 2: Market Share (2031), By Region

Table 3: Global Immersive Technologies Market Revenue Analysis, by Country, 2018 - 2031 (US$ Bn)

Table 4: Global Immersive Technologies Market Revenue Analysis, by Country, 2018 - 2031 (US$ Bn)

Table 5: Global Immersive Technologies Market Revenue Analysis, by Country, 2018 - 2031 (US$ Bn)

Table 6: Global Immersive Technologies Market Revenue Analysis, by Country, 2018 - 2031 (US$ Bn)

Table 7: Global Immersive Technologies Market Revenue Analysis, by Country, 2018 - 2031 (US$ Bn)

Table 8: Forecast Factors: Relevance and Impact

Table 9: Impact Analysis of Drivers & Restraint

Table 10: Mergers & Acquisitions, Expansions, Partnership

Table 11: Mergers & Acquisitions, Expansions, Partnership

Table 12: Global Immersive Technologies Market Value (US$ Bn) Forecast, by Component, 2018 - 2031

Table 13: Global Immersive Technologies Market Value (US$ Bn) Forecast, by Component, by Hardware, 2018 - 2031

Table 14: Global Immersive Technologies Market Value (US$ Bn) Forecast, by Technology, 2018 - 2031

Table 15: Global Immersive Technologies Market Value (US$ Bn) Forecast, by Application, 2018 - 2031

Table 16: Global Immersive Technologies Market Value (US$ Bn) Forecast, by Industry, 2018 - 2031

Table 17: Global Immersive Technologies Market Value (US$ Bn) Forecast, by Region, 2018 - 2031

Table 18: North America Immersive Technologies Market Value (US$ Bn) Forecast, by Component, 2018 - 2031

Table 19: North America Immersive Technologies Market Value (US$ Bn) Forecast, by Component, by Hardware, 2018 - 2031

Table 20: North America Immersive Technologies Market Value (US$ Bn) Forecast, by Technology, 2018 - 2031

Table 21: North America Immersive Technologies Market Value (US$ Bn) Forecast, by Application, 2018 - 2031

Table 22: North America Immersive Technologies Market Value (US$ Bn) Forecast, by Industry, 2018 - 2031

Table 23: North America Immersive Technologies Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 24: U.S. Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 25: Canada Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 26: Mexico Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 27: Europe Immersive Technologies Market Value (US$ Bn) Forecast, by Component, 2018 - 2031

Table 28: Europe Immersive Technologies Market Value (US$ Bn) Forecast, by Component, by Hardware, 2018 - 2031

Table 29: Europe Immersive Technologies Market Value (US$ Bn) Forecast, by Technology, 2018 - 2031

Table 30: Europe Immersive Technologies Market Value (US$ Bn) Forecast, by Application, 2018 - 2031

Table 31: Europe Immersive Technologies Market Value (US$ Bn) Forecast, by Industry, 2018 - 2031

Table 32: Europe Immersive Technologies Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 33: U.K. Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 34: Germany Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 35: France Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 36: Italy Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 37: Spain Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 38: Asia Pacific Immersive Technologies Market Value (US$ Bn) Forecast, by Component, 2018 - 2031

Table 39: Asia Pacific Immersive Technologies Market Value (US$ Bn) Forecast, by Component, by Hardware, 2018 - 2031

Table 40: Asia Pacific Immersive Technologies Market Value (US$ Bn) Forecast, by Technology, 2018 - 2031

Table 41: Asia Pacific Immersive Technologies Market Value (US$ Bn) Forecast, by Application, 2018 - 2031

Table 42: Asia Pacific Immersive Technologies Market Value (US$ Bn) Forecast, by Industry, 2018 - 2031

Table 43: Asia Pacific Immersive Technologies Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 44: China Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 45: Japan Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 46: India Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 47: ASEAN Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 48: Middle East & Africa Immersive Technologies Market Value (US$ Bn) Forecast, by Component, 2018 - 2031

Table 49: Middle East & Africa Immersive Technologies Market Value (US$ Bn) Forecast, by Component, by Hardware, 2018 - 2031

Table 50: Middle East & Africa Immersive Technologies Market Value (US$ Bn) Forecast, by Technology, 2018 - 2031

Table 51: Middle East & Africa Immersive Technologies Market Value (US$ Bn) Forecast, by Application, 2018 - 2031

Table 52: Middle East & Africa Immersive Technologies Market Value (US$ Bn) Forecast, by Industry, 2018 - 2031

Table 53: Middle East & Africa Immersive Technologies Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 54: UAE Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 55: Saudi Arabia Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 56: South Africa Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 57: South America Immersive Technologies Market Value (US$ Bn) Forecast, by Component, 2018 - 2031

Table 58: South America Immersive Technologies Market Value (US$ Bn) Forecast, by Component, by Hardware, 2018 - 2031

Table 59: South America Immersive Technologies Market Value (US$ Bn) Forecast, by Technology, 2018 - 2031

Table 60: South America Immersive Technologies Market Value (US$ Bn) Forecast, by Application, 2018 - 2031

Table 61: South America Immersive Technologies Market Value (US$ Bn) Forecast, by Industry, 2018 - 2031

Table 62: South America Immersive Technologies Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 63: Brazil Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

Table 64: Argentina Immersive Technologies Market Value (US$ Bn) Forecast, 2018 - 2031

List of Figures

Figure 1: Global Immersive Technologies Market Size (US$ Bn) Forecast, 2018–2031

Figure 2: Global Immersive Technologies Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2021E

Figure 3: Top Segment Analysis

Figure 4: Global Immersive Technologies Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2031F

Figure 5: Global Immersive Technologies Market Y-o-Y Trend

Figure 6: Global Immersive Technologies Market Attractiveness Assessment, by Component

Figure 7: Global Immersive Technologies Market Attractiveness Assessment, by Technology

Figure 8: Global Immersive Technologies Market Attractiveness Assessment, by Application

Figure 9: Global Immersive Technologies Market Attractiveness Assessment, by Industry

Figure 10: Global Immersive Technologies Market Attractiveness Assessment, by Region

Figure 11: Global Immersive Technologies Market, by Component, Revenue (%) (2021-2031)

Figure 12: Global Immersive Technologies Market, by Technology, Revenue (%) (2021-2031)

Figure 13: Global Immersive Technologies Market, by Application, Revenue (%) (2021-2031)

Figure 14: Global Immersive Technologies Market, by Industry, Revenue (%) (2021-2031)

Figure 15: Global Immersive Technologies Market, by Region, Revenue (%) (2021-2031)

Figure 16: Global Immersive Technologies Market Revenue (US$ Bn) Historic Trends, 2016 – 2020

Figure 17: Global Immersive Technologies Market Revenue Opportunity (US$ Bn) Historic Trends, 2016 - 2020

Figure 18: Global Immersive Technologies Market Y-o-Y Growth (Revenue %) Forecast, 2021 - 2031

Figure 19: Global Immersive Technologies Market Revenue Opportunity (US$ Bn) Forecast, 2021 - 2031

Figure 20: Global Immersive Technologies Market Value Share Analysis, by Component, 2021

Figure 21: Global Immersive Technologies Market Value Share Analysis, by Component, 2031

Figure 22: Global Immersive Technologies Market Value Share Analysis, by Technology, 2021

Figure 23: Global Immersive Technologies Market Value Share Analysis, by Technology, 2031

Figure 24: Global Immersive Technologies Market Value Share Analysis, by Application, 2021

Figure 25: Global Immersive Technologies Market Value Share Analysis, by Application, 2031

Figure 26: Global Immersive Technologies Market Value Share Analysis, by Industry, 2021

Figure 27: Global Immersive Technologies Market Value Share Analysis, by Industry, 2031

Figure 28: Global Immersive Technologies Market Value Share Analysis, by Region, 2021

Figure 29: Global Immersive Technologies Market Value Share Analysis, by Region, 2031

Figure 30: North America Immersive Technologies Market: Snapshot

Figure 31: North America Immersive Technologies Market Revenue Opportunity Share, by Component

Figure 32: North America Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 33: North America Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 34: North America Immersive Technologies Market Revenue Opportunity Share, by Industry

Figure 35: North America Immersive Technologies Market Value Share Analysis, by Component, 2021

Figure 36: North America Immersive Technologies Market Value Share Analysis, by Component, 2031

Figure 37: North America Immersive Technologies Market Value Share Analysis, by Technology, 2021

Figure 38: North America Immersive Technologies Market Value Share Analysis, by Technology, 2031

Figure 39: North America Immersive Technologies Market Value Share Analysis, by Application, 2021

Figure 40: North America Immersive Technologies Market Value Share Analysis, by Application, 2031

Figure 41: North America Immersive Technologies Market Value Share Analysis, by Industry, 2021

Figure 42: North America Immersive Technologies Market Value Share Analysis, by Industry, 2031

Figure 43: North America Immersive Technologies Market Value Share Analysis, by Country, 2021

Figure 44: North America Immersive Technologies Market Value Share Analysis, by Country, 2031

Figure 45: U.S. Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 46: Canada Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 47: Mexico Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 48: Europe Immersive Technologies Market: Snapshot

Figure 49: Europe Immersive Technologies Market Revenue Opportunity Share, by Component

Figure 50: Europe Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 51: Europe Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 52: Europe Immersive Technologies Market Revenue Opportunity Share, by Industry

Figure 53: Europe Immersive Technologies Market Value Share Analysis, by Component, 2021

Figure 54: Europe Immersive Technologies Market Value Share Analysis, by Component, 2031

Figure 55: Europe Immersive Technologies Market Value Share Analysis, by Technology, 2021

Figure 56: Europe Immersive Technologies Market Value Share Analysis, by Technology, 2031

Figure 57: Europe Immersive Technologies Market Value Share Analysis, by Application, 2021

Figure 58: Europe Immersive Technologies Market Value Share Analysis, by Application, 2031

Figure 59: Europe Immersive Technologies Market Value Share Analysis, by Industry, 2021

Figure 60: Europe Immersive Technologies Market Value Share Analysis, by Industry, 2031

Figure 61: Europe Immersive Technologies Market Value Share Analysis, by Country, 2021

Figure 62: Europe Immersive Technologies Market Value Share Analysis, by Country, 2031

Figure 63: U.K. Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 64: Germany Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 65: France Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 66: Italy Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 67: Spain Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 68: Asia Pacific Immersive Technologies Market: Snapshot

Figure 69: Asia Pacific Immersive Technologies Market Revenue Opportunity Share, by Component

Figure 70: Asia Pacific Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 71: Asia Pacific Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 72: Asia Pacific Immersive Technologies Market Revenue Opportunity Share, by Industry

Figure 73: Asia Pacific Immersive Technologies Market Value Share Analysis, by Component, 2021

Figure 74: Asia Pacific Immersive Technologies Market Value Share Analysis, by Component, 2031

Figure 75: Asia Pacific Immersive Technologies Market Value Share Analysis, by Technology, 2021

Figure 76: Asia Pacific Immersive Technologies Market Value Share Analysis, by Technology, 2031

Figure 77: Asia Pacific Immersive Technologies Market Value Share Analysis, by Application, 2021

Figure 78: Asia Pacific Immersive Technologies Market Value Share Analysis, by Application, 2031

Figure 79: Asia Pacific Immersive Technologies Market Value Share Analysis, by Industry, 2021

Figure 80: Asia Pacific Immersive Technologies Market Value Share Analysis, by Industry, 2031

Figure 81: Asia Pacific Immersive Technologies Market Value Share Analysis, by Country, 2021

Figure 82: Asia Pacific Immersive Technologies Market Value Share Analysis, by Country, 2031

Figure 83: China Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 84: Japan Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 85: India Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 86: ASEAN Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 87: Middle East & Africa Immersive Technologies Market: Snapshot

Figure 88: Middle East & Africa Immersive Technologies Market Revenue Opportunity Share, by Component

Figure 89: Middle East & Africa Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 90: Middle East & Africa Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 91: Middle East & Africa Immersive Technologies Market Revenue Opportunity Share, by Industry

Figure 92: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Component, 2021

Figure 93: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Component, 2031

Figure 94: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Technology, 2021

Figure 95: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Technology, 2031

Figure 96: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Application, 2021

Figure 97: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Application, 2031

Figure 98: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Industry, 2021

Figure 99: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Industry, 2031

Figure 100: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Country, 2021

Figure 101: Middle East & Africa Immersive Technologies Market Value Share Analysis, by Country, 2031

Figure 102: The United Arab Emirates Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 103: Saudi Arabia Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 104: South Africa Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 105: South America Immersive Technologies Market: Snapshot

Figure 106: South America Immersive Technologies Market Revenue Opportunity Share, by Component

Figure 107: South America Immersive Technologies Market Revenue Opportunity Share, by Technology

Figure 108: South America Immersive Technologies Market Revenue Opportunity Share, by Application

Figure 109: South America Immersive Technologies Market Revenue Opportunity Share, by Industry

Figure 110: South America Immersive Technologies Market Value Share Analysis, by Component, 2021

Figure 111: South America Immersive Technologies Market Value Share Analysis, by Component, 2031

Figure 112: South America Immersive Technologies Market Value Share Analysis, by Technology, 2021

Figure 113: South America Immersive Technologies Market Value Share Analysis, by Technology, 2031

Figure 114: South America Immersive Technologies Market Value Share Analysis, by Application, 2021

Figure 115: South America Immersive Technologies Market Value Share Analysis, by Application, 2031

Figure 116: South America Immersive Technologies Market Value Share Analysis, by Industry, 2021

Figure 117: South America Immersive Technologies Market Value Share Analysis, by Industry, 2031

Figure 118: South America Immersive Technologies Market Value Share Analysis, by Country, 2021

Figure 119: South America Immersive Technologies Market Value Share Analysis, by Country, 2031

Figure 120: Brazil Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

Figure 121: Argentina Immersive Technologies Market Opportunity Growth Analysis (US$ Bn) Forecast, 2021 – 2031

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Immersive Technologies Market