Global HPV Testing Market: Overview

Rising instances of cancer, also referred to as malignant tumor or malignant neoplasm, has spawned a booming cancer diagnostic market worldwide. This has filliped HPV (Human Papilloma Virus) testing market, which is one of the most effective means of detecting cancer, especially cervical cancer. HPV can cause cervical dysplasia and cervical dysplasia, which in turn can result in cervical cancer. HPV can also lead to rectal, oral, and penile cancer. Such HPV cancers can be thwarted with HPV vaccine.

However, almost half of women worldwide still refuse to take the life-saving three-dose vaccine. Lack of awareness, especially in developing and underdeveloped countries is one of the primary reasons behind it. But, there has been a few developments for women, wanting a screening that is expected to propel the market in the forthcoming years. An interim guidance released by the Society for Gynecologic Oncology and American Society for Colposcopy and Cervical Pathology in 2015, said HPV tests could replace Pap tests for women as young as 25.

Previous guidelines did not recommend the test for women under 30. Both tests study cells gathered from the cervix. In a Pap test, those cells are examined under a microscope for abnormalities. An HPV test looks for the presence of human papillomavirus, particularly two types that are most likely to cause cancer. The use of an HPV test in place of a Pap test, however, may take years to change the way physicians screen for cervical cancer.

Global HPV Testing Market: Trends and Opportunities

Rising instances of cervical and vaginal cancer is one of the primary reasons driving growth in the market. Cervical cancer is caused by sexually-transmissible genital virus, known as HPV. In chronic HPV infections, the pre-malignant lesions or abnormal cell growths that have been formed in the reproductive tract, grow into the progressive, malignant form of cervical cancer. The HPV and Pap test help in early detection of cervical cancer, which facilitates timely intervention at an early stage in women.

As per CDC, 16 out of 100,000 women are expected to have cervical cancer every year. It is the third-most commonly occurring cancer in women worldwide and claims lives at an alarming rate.

This, along with technological breakthroughs brought about by prominent players in the market have led to the growth in the market.

Global HPV Testing Market: Region-wise Outlook

North America has been the largest market in terms of revenue not just because of increased cases of cervical cancer in the nation, but also because of rising awareness among women resulting from government initiatives. In January 2016, for example, UAB Comprehensive Cancer Centre, in collaboration with other cancer centers in the U.S., carried out awareness programs about HPV vaccine that helps prevent many forms of cancer. Liberal funding for research studies in this direction has also led to breakthrough discoveries and innovations, which are expected to increase takers for the HPV vaccine.

Asia Pacific market is also predicted to expand rapidly in the forecast period owing to high instances of communicable diseases in the developing economies such as India. The increasing number of government awareness programs that promote the benefits of early cancer screening is further expected to propel the market growth in the coming years

Companies Mentioned in the Research Report:

The prominent players in HPV testing are Abbott, AMDL, AdnaGen, Becton Dickinson, Ambrilia Biopharma, Decode, Cepheid, Roche, Correlogic Systems, Wallac, Dako, and Diadexus.

Key Segments in the HPV Testing Market are:

  • Monoclonal and Polyclonal Antibodies
  • Immunoassays
  • Molecular Diagnostics
  • Biochips/Microarrays
  • Chromosome Analysis
  • Microcomputers and Automation
  • Artificial Intelligence
  • Flow Cytometry
  • Biosensors

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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