Global Household Cleaners Market: Snapshot

Household cleaning products and cleaners are widely used for maintaining hygiene, regular cleaning, and for pest control. Increasing focus on maintain cleanliness as lack of hygiene can lead to number of diseases such as buruli ulcer and diarrhea.  There is an increasing trend in developing as well as developed countries for hygiene products and homecare.  Moreover, increasing use of household cleaners for commercial use where fabric refreshers and surface deodorizers are used largely has given a significant push in the household cleaners market.  

According to the data released by World Health Organization, showed that in 2015 inadequate sanitation has led to 280,000 diarrheal deaths across the globe. Unhygienic living places develops various diseases. Thus, there is a need for proper cleaning solutions that helps in keeping the area clean and free from harmful microbes such as cyanobacteria, staphylococcaceae, and acidobacteria.

The global household cleaners market is prophesied to rise at 4.1% of CAGR during the forecast period between 2016 and 2024. The valuation for the market is expected to reach US$39.40 bn by the end of 2024 progressing from US$27.46 bn as estimated in 2015.  

global household cleaners market

Rising Sanitation Standards to Boost Demand for Specialty Cleaners

The global household cleaners market is classified on the basis of product and application. Based on product type, the market is classified into bleaches, specialty cleaners, and surface cleaners. Out of these, specialty cleaners held the leasing position in the global market in 2015 by holding 60% of market share. This is because of rising sanitation standards and government initiatives to promote cleanliness in at different levels. On the other hand, the demand for surface cleaners is also increasing and the surface cleaner segment contributed 33.5% of market share in 2015. In the coming years, this segment is projected to continue its growth with a decent share in the market. During the forecast period, the surface cleaner segment is projected to rise at 5.0% CAGR. In terms of application, the household cleaners market is segmented into kitchen cleaners, bathroom cleaners, floor cleaners, fabric cleaners, and others.

Rising Focus On Maintain Hygiene in Developing Economies to Surge Market Growth

On regional front, the report on the global household cleaners market is segmented into Latin America, Europe, North America, the Middle East and Africa, and Asia Pacific. In terms of revenue, North America held 31% share in 2015 and dominated the household cleaners market followed by Europe that held 28.5% share in the market. However, as both these regions are mature markets, these markets are projected to rise at a sluggish rate in the coming years.

Emerging economies offer a huge growth potential for the household cleaners market. Countries in Asia Pacific including China and India are offering lucrative opportunity of growth due to rising awareness for cleanliness and rising concerns in respect to adverse effects of infectious diseases on health. Rapid growth of urbanization and improving living standards in these regions has also significantly fueled the demand for household cleaners. 

In addition, the vendor landscape presented in the report gives a complete knowledge about the key players existing the market. This section of the report helps in drawing the clear picture of market competition and future growth aspects for the market. To mention some of the prominent players in the household cleaners market are Unilever, Procter & Gamble, Colgate Palmolive, Reckitt Benckiser Group plc, McBride, Kao Corporation, and Bombril S.A.

Global Household Cleaners Market: Segmentation

The report covers the analysis and forecast of the household cleaners market on a global and regional level. The study provides historic data of 2015 along with the forecast for the period between 2016 and 2024 based on revenue (US$ Mn).

The study provides a detailed view of the household cleaners market by segmenting it based on product, application and regional demand. Product segments have been analyzed based on surface cleaners, specialty cleaners and bleaches. Surface cleaners have been further sub-segmented into liquid cleaners and dry cleaners. Specialty cleaners have been categorized as glass & window cleaners, fabric cleaners, dishwashers and other types of specialty cleaners such as oven cleaners, carpet and rug cleaners etc. Bleaches are segmented into liquid bleaches and dry bleaches. Under bleach product segment, sodium, calcium, potassium, and lithium hypochlorite are considered. These are strong oxidizing agents, used for bleaching, sanitation, and disinfection. Bleach used as a fabric cleaner is considered under specialty cleaners’ product segment. On the basis of application, household cleaners have been analyzed as bathroom cleaners, kitchen cleaners, floor cleaners, fabric care and other related types of application such as carpet cleaners, furniture cleaners, etc.

Regional segmentation includes the current and forecast demand for North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. These have been further sub-segmented into countries and regions with relevance to the market. The segmentation also includes demand for individual product and applications in all regions.

Global Household Cleaners Market: Competitive Dynamics

The competitive profiling of the key players in the global household cleaners market across five broad geographic regions is included in the study. These include different business strategies adopted by the leading players and their recent developments in the field of household cleaners. The valuechainanalysis of the market has been provided in the report, in order to offer a deep insight of global household cleaners market.

Global Household Cleaners Market: Scope

A comprehensive analysis of the market dynamics that is inclusive of market drivers, restraints and opportunities is included in the purview of the report. Additionally, the report includes potential opportunities in the household cleaners market on the global and regional level.Market dynamics are the factors which impactthe market growth, thereby helping to understand the ongoing trends of the global market. Therefore, the report provides the forecast of the global market for the period from 2016 to 2024, along with offering an inclusive study of the household cleaners market.

The report provides the size of the household cleaners market in2015 and the forecast for the next nine years up to 2024. The size of the global household cleaners market is provided in terms of revenue. Market revenue is defined in US$ Mn. The market size and forecast for each product and application segment are provided in the context of global and regional markets. Numbers provided in this report are derived based on demand generated from different applications and types products. Market dynamics prevalent in North America, Europe and Asia-Pacific have been taken into account for estimating the growth of the global market.

Global Household Cleaners Market: Research Methodology

Market estimates for this study have been based revenue derived through regional pricing trends. The price for household cleaners in each application has been considered. Demand for household cleaners has been derived by analyzing the global and regional demand for household cleaners in each application. The global household cleaners market has been analyzed based on expected demand. Average selling price of household cleaning products in each country has been taken into consideration to estimate regional revenue and global revenue of household cleaners market.  Forecasts have been based on the expected demand from household cleaner applications. We have used the bottom-up approach to estimate the global revenue ofhousehold cleaners market, split into regions. Based on product type and application, we have derived the regional revenue. We have derived the global revenue for household cleaners by summing up the individual revenues from all the regions. The application split of the market has been derived using a bottom-up approach for each regional/country market separately, with the global application segment split being an integration of regional estimates. Companies were considered for the market share analysis based on their product portfolio, revenue, and manufacturing capacity.

The report covers a detailed competitive outlook that includes market share and company profiles of key players operating in the global market. Key players profiled in the report include Henkel AG & Company KGaA (Germany), Colgate Palmolive (U.S), Unilever (U.K), Procter & Gamble (U.S), Reckitt Benckiser Group plc (U.K) Church & Dwight Co. Inc.(U.S), Godrej Consumer Products (India), SC JOHNSON& SON, INC (U.S.), Kao Corporation (Japan), The Clorox Company (U.S) and Seventh Generation (U.S).

The global household cleaners market has been segmented into:

Global Household Cleaners Market, by Product Type

  • Surface cleaners
  • Specialty cleaners
  • Bleaches

Global Household Cleaners Market by Application

  • Bathroom cleaners
  • Kitchen cleaners
  • Floor cleaners
  • Fabric care
  • Others

Global Household Cleaners, by Geography: The market is broadly segmented on the basis of geography into:

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • U.K
    • Italy
    • France
    • Germany
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • Rest of APAC
  • Middle East & Africa
    • UAE
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Rest of Latin America
.