Products in the global home DNA testing market are used to identify genes as well as affordable predictive analysis for various specific diseases. These products are gaining wide consumer interest owing to their flexible usage nature. These tests can be undertaken by the consumers right from the comfort of their homes. This factor is anticipated to create numerous lucrative opportunities in the global home DNA testing market in coming years. Furthermore, rising health concerns regarding the early diagnosis of cancer to avail timely treatment is also anticipated to fuel the demand in the global home DNA testing market over the forecast period. Key application segments for the products in the global home DNA testing market include oncology, fitness, COVID-19 kits, virology, diet and nutrition, and ancestry testing, among others.
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Next generation gene sequencing has emerged as an essential tool for the diagnosis of ovarian as well as breast cancer. Integration of these next gen technologies for the manufacturing of the products in the global home DNA testing market are expected to foster the development of the industry in coming years. Furthermore, products in the global home DNA testing market that offer fitness and wellness genetic testing for patients are also likely to augment and boost the home DNA testing sales in the years to come. Products in the global home DNA testing market include testing kits that extract saliva samples in order to collect patient’s DNA to further analyse the disease and patient’s health conditions. The outbreak of COVID-19 pandemic exponentially boosted the requirement for advanced testing kits aimed at diagnosing the presence of the virus in the patient’s body. This affected the global home DNA testing market positively in the recent couple of years. Moreover, research and development activities aimed at developing effective vaccines for COVID-19 have also propelled the growth in the global home DNA testing market.
Some of the most notable key incumbent players operating within the global home DNA testing market are Maj Ancestry, MyHeritage Ltd., Living DNA Ltd., Helic OpCo LLC, FitnessGenes, 23andMe Inc., Gene by Gene Ltd., National Geographic Partners LLC, and Veritas, among others. Players and manufacturers in the global home DNA testing market are engaged in collaborations as well as regional expansions to enter new regional markets and expand their business horizons. For example, Helix announced their partnership with a company called ‘Ginkgo Bioworks’ in April of 2021. This partnership is aimed at providing support to COVID-19 testing in schools across the western region of the United States. Furthermore, a United Kingdom based company known as ‘DNAFit’ entered into collaboration with a Hong Kong based genetic corporation called ‘Prenetics’ in April of 2018. This collaboration was aimed at creating a competent competitor in the global home DNA testing market.
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Regionally, the North America is anticipated to hold a dominant share in the global home DNA testing market over the forecast period, owing to their well established and technologically advanced healthcare infrastructure. This, coupled with high expenditure on the development of healthcare facilities and infrastructure are likely to emerge as promising drivers for the expansion of the North America home DNA testing market in coming years. Furthermore, rising adoption of novel and cutting edge gene sequencing technologies as well as strong presence of several major industry players are expected to stimulate high growth opportunities in the North America home DNA testing market. Another region estimated to record significant growth in the global home DNA testing market in coming years is Europe. Key factors propelling the high demand in the Europe home DNA testing market can be high healthcare expenditure and efforts on the development of enhanced technological applications in the field of genomics.
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