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Herbal oral care products are used to maintain oral hygiene. Oral hygiene is the act of keeping the mouth clean by flossing and brushing to prevent gum disease and tooth decay. The global market for herbal oral care products can be segmented on the basis of product, distribution channel, and region. Based on product, the market has been divided into tooth paste, tooth powder, mouthwash, dental floss, teeth whitening, breath freshener, and fixative. The toothpaste segment held a major market share in 2016 and is anticipated to continue its dominance throughput the forecast period. This is due to high demand for herbal toothpaste worldwide, as the product is widely used by consumers on a regular basis. Repeat purchase rate of herbal toothpaste is also high, as it is consumed by individuals of all age groups. The mouthwash segment is estimated to witness rapid growth during the forecast period. This growth is owing to therise in demand for mouthwash, as consumers nowadays are highly aware of the overall dental hygiene. The breath fresheners segment is also anticipated to witness rapid growthfrom 2017 to 2025, as the product can be used at any time of the day.This is very convenient for the working-class consumers in urban areas.

Based on distribution channel, the global herbal oral care products market has been segregated into wholesale and retail. The retail segment accounted for a leading market share in 2016 and is expected to witness rapid growth during the forecast periodalso. This is attributable to the fact that retail channels have direct contact with customers, which results in higher sales revenue generation. The retail segment can be further segmented into online, supermarket/hypermarket, specialty retail stores, and others. The supermarket/hypermarket sub-segment held a major market share in 2016 and is anticipated to continue its dominance during the forecast period. This is attributable to the wide range of choices that hypermarkets/supermarkets offer to consumers and the special offers and packages available with the retail channel.The specialty retail storessub-segment is likely to witness rapid growth during the forecast period. This is due to consumers preferring the exclusive retail stores for herbal products. Specialty retail stores provide detailed information about the products and they have designated salespersons to attend the customers. This is a major trend in the herbal oral care products market, which is drawing the customer attention towardspecialty retail stores.

Major factors augmenting the global market for herbal oral care products include rising awareness about the adverse effects of chemical products on the overall health. Synthetic products with high amounts of chemical ingredients in them exert adverse effects on human health. As oral care products are consumed, customers are getting cautious about them and hence, they are shifting towardherbal products. However, lack of availability across all places and higher prices act as major restraints for the market. Rising awareness about the benefits of herbal oral care products among consumers in North America and Europe is a major growth opportunity for the global market for herbal oral care products.

Geographically, the global herbal oral care products market can be divided into North America, Europe, Asia Pacific, Middle East &Africa, and Latin America. Asia Pacific held the leading market share in 2016 and the trend is projected to continueduring the forecast period. The market in the region is expected to witness rapid growthbetween 2017 and 2025.

Major players operating in the global herbal oral care products market include Uncle Harry's Natural Products (the U.S.), Dental Herb Company (the U.S.), The Himalaya Drug Company (India), Swadeshaj (India), The Patanjali Ayurved Limited (India), K.P.Namboodiri’s Ayurvedics (India), and Weleda (the U.S.).

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Herbal Oral Care Products Market

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