Healthcare CRM Market: An Overview

Healthcare CRM market is witnessing a healthy growth, thanks to cost-efficiency and growing technological advancements. Healthcare CRM market offers various tools and services which improve communication between patients and healthcare institutions. These tools include emails, online forms, messenger services, and text messages. These tools are growing in popularity everywhere, which makes it essential for institutions to utilize these channels. Additionally, these tools also provide digitalization and cost-efficiency benefits which are extremely important value-addition. Healthcare CRM market players are focusing on all-in-one offerings and automation, which minuses human effort and streamlines administrative processes. Digitalization in the medical field is really important for healthcare professionals as long-elaborated medical records can be studied and passed on quickly, keeping in mind the seriousness of illnesses.

The report on global healthcare CRM market aims at showcasing the dominant trends and marks future opportunities. It revolves around the most perceptive data regarding development opportunities and emerging trials. An in-depth analysis on principal competitive threat is a vital part of the global healthcare CRM market report.

Healthcare CRM Market: Notable Developments

  • In a transformational move, the U.S. Department of Health and Human Services tied value of 90% of traditional Medicare payments to value by 2018. This is a major boost for the healthcare CRM market. Due to this new change, building long lasting and deep relationships with customers will become essential for healthcare institutes. Additionally, according to a study on The National Center for Biotechnology Information, strong therapeutic alliances between providers and patients is the need of the hour. This results in better decision-making, and better health outcomes. Hence, the recent announcement is expected to result in significant growth for the healthcare CRM market.
  • St John of God Healthcare (SJGHC), a large healthcare provider in Australia has embarked on a 5-year redevelopment journey through investments in intelligent infrastructure and technology. The organization has 24 facilities and more than 3400 beds across the country. It earlier faced problems with a standardized and streamlined. Smart products from the healthcare CRM market has transformed the organization with services such as a patient engagement portal and a mobile app for doctors. Today, the customer relationship tools are such a hit with customers that over eighty percent of its patient use the online services to fill forms. Additionally, the hospital found more productive and motivated staff, which was tired of using the earlier paper-based system.

Automation and Real-time Interactions to Drive the Healthcare CRM Market

The healthcare sector often incurs exuberant administrative costs.  These costs and healthcare sector is under fire in countries like the US for making healthcare extremely expensive. On the other hand, automation and Artificial Intelligence (AI) tools are helping reduce administrative costs in every sector. Today, digital chatbots can interact with customers, note down their information, and guide them towards appropriate services. Additionally, online forms are also saving costs through digitalization, plus saving time for doctors.

Furthermore, digital technology is also making way for real-time interactions. Today, digital apps allow customers to interact directly with doctors 24*7 and provide the much-needed care at fingertips. This kind of care is considered essential by patients in the past. Hence, growing automation, AI, and real-time interactions are expected to result in significant growth for the healthcare CRM market in the near future.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.