Global Hand Hygiene Market: Overview

With greater acknowledgement of hand hygiene in infection control, the global market for hand hygiene is likely to display substantial advancement. Practicing hand hygiene is one of the simplest, most inexpensive yet most effective ways of preventing infections and diseases. Research in healthcare proves that cleaning one’s hands thoroughly can significantly reduce the spread of germs. As a result, hand hygiene is correctly termed as a ‘do-it-yourself’ vaccine.

Eating food with contaminated hands can result in contracting diseases such as staph, salmonella, e-coli, respiratory illnesses, and gastrointestinal disorders such as diarrhea. Cleaning hands properly can significantly reduce the risk of these contagious diseases.

Global Hand Hygiene Market: Drivers and Restraints

The increasing use of soaps, hand wash, sanitizers, rubs, and disinfectants is guiding the growth of the market. The shift from conventional soap bars to liquid hand wash, growing bacterial and pathogen infections, rising number of healthcare practitioners, and healthcare associated infections are contributing towards market growth.

The initiatives of the World Health Organization (WHO), such as ‘SAVE LIVES: Clean Your Hands’ campaign (2009), Clean Care is Safer Care program (2005-2015), and Infection Prevention and Control (2015-2017), that focus on the prevention of on-site infection among healthcare workers and patients will be successful in creating awareness about the importance of hand hygiene, thereby boosting the expansion of the market. In alignment with the aims of these programs, the WHO declared May 5 as the World Hand Hygiene Day.

The U.S.-based healthcare organization, Center for Disease Control and Prevention (CDC), has introduced a campaign called ‘Clean Hands Count’, which empowers patients to participate in their care by reminding or asking healthcare professionals to wash their hands. The campaign addresses the various misconceptions and myths surrounding hand hygiene.

On the other hand, absence of hygiene-related training and education in several regions might slacken the growth of the market. Moreover, studies reveal that a low percentage of world population practice hand hygiene. Experts believe that the low grasp of facts about the importance of hand hygiene among people is the reason for this low percentage. However, the persistent efforts to spread awareness about the significance of hand hygiene by several international and government bodies through campaigns and programs is expected to aid the expansion of the market.

Global Hand Hygiene Market: Regional Outlook

Based on geography, the global hand hygiene market can be segmented into Asia Pacific, North America, Europe, and the Rest of the World (RoW). North America is likely to dominate the regional scenario as high awareness related to hand hygiene, training to healthcare professionals, and adherence of standard guidelines are guiding the growth of the hand hygiene market in this region. A number of health systems and hospitals in the U.S., such as Cedars-Sinai, Froedtert Hospital, Baptist Health, and Exempla Lutheran Medical Center, have been participating in the promotion of hand hygiene by ensuring the compliance on the part of healthcare providers through education programs, hand hygiene protocols, and stringent monitoring.

Asia Pacific, Latin America, and Africa furnish considerable opportunities for growth. Implementation of hand hygiene campaigns in these developing regions is a major factor promising growth, resulting from rising awareness. WASH-in-School, a program initiated by UNICEF in China, for instance, promotes the construction of drinking water fountains and toilets in schools, in addition to promotion of hand hygiene. In India, Hindustan Unilever Limited (HUL), in collaboration with Swach Bharat Abhiyaan campaign, has been encouraging every citizen to wash hands regularly, before eating and cooking and after using the toilet.  

Companies Mentioned in the Report

Some of the major companies operating in the global market for hand hygiene are Whiteley Corporation, EcoHydra, Deb Group, Kimberly-Clark, Kutol, Medline Industries, Inc., and GOJO Industries. These companies provide a wide range of hand hygiene products such as sanitizers, soaps, and hand wash.

Major regions analyzed under this research report are:

  • Europe
  • North America
  • Asia Pacific
  • Rest of the World

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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