Global Hair Supplements Market: Overview

Nutritional Supplements market is under constant revolution creating a breakthrough for many natural healthcare products, as they hold high nutritional content. With the development of functional food segment, new products have been emerged in the market that helps to stay healthy. Nutritional supplements are majorly categorised as   dietary, skin and hair supplements.  These supplements form important component of balanced diet. As balanced diet is the healthiest solution for all skin and hair problems as it provides balanced blend of macro as well as micro nutrients. Healthy hair growth requires a great convolution of nutrients that helps to maintain and promote the required sustenance.

As consumers are becoming personal hygiene conscious and hairs form a vital part of their personality. People across world have started using hair supplements that provides proper nourishment to hairs and thus promote healthy hair growth. Hair supplements are generally recommended by doctors, nutritionist and dermatologists, as they have the potential to boost the growth, protects the scalp and also provides strength to the hair roots. Thus minimizing the excessive hair loss. As hair supplements contains vitamin, minerals and other healthy contents they are more favoured choice of the consumer rather than scalp treatment. As hair supplements are cheaper and easily available with limited side effects.

Global Hair Supplements Market: Drivers and Restraints

An upsurge is witnessed in the market of hair supplements. As the products that were available only in specific health stores are now widely available in pharmacy, supermarkets, among other commercial stores. Vital growth is being evident in the hair supplements market as consumers are being attracted by their nutritional benefits. Moreover, as more women are becoming major part of the workforce, they have become more self-conscious and are adopting healthy ways to nourish themselves. Thus, giving an opportunity for the market of hair supplements to bloom. Besides, men are also drifted towards personal care trend, hence the market for hair supplements is expected to record exponential growth.

However, it is important to understand that the cause of hair loss may also be due to some genetic disorders or due to deficiency of specific nutrients. Thus lack of this awareness among the consumers may lead to harmful effects of these hair supplements. This may hinder the growth of hair supplements market. Moreover, there are lack of evidence that suggest the proven result of these hair supplement. The adoption of hair supplements among the consumers may hinder, as hair supplements act slowly and their results are not visible instantly. Furthermore, certain segments of consumers are resilient to spend on hair supplements. Hence poses a major challenge for the development of hair supplement market.

Global Hair Supplements Market:  Segmentation  

On the basis of ingredients, global hair supplements market is segmented into:

  • Saw palmetto extract
  • Vitamin A
  • Biotin
  • Vitamin D
  • Iron
  • Folic acid
  • Niacin (vitamin b3)
  • Omega-3 fatty acids
  • Protein
  • Legumes

On the basis of sales channel, global hair supplements market is segmented into:

  • Pharmacist
  • Hypermarket
  • Supermarket
  • E-commerce

On the basis of form, global hair supplements market is segmented into:

  • Capsules
  • Pills
  • Tablets

Global Hair Supplement Market:  Region wise Outlook

The global hair supplement market is divided into seven regions, precisely North America, ,Latin America Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), and Japan.

Asia pacific regions are considered to hold a prominent position in hair supplements market. With increase in purchasing power of the consumers and health conscious nature, the market of hair supplements is escalating at a large scale in Asia Pacific region. North America represents the second largest market for hair supplements, as consumers are drifting towards proactive nutritional supplement products which provides a healthier options, this trend is further followed by Europe. With increase in disposable income as well as personal hygiene awareness, there is increase in popularity of the hair supplements in Latin America. Hair supplements market is expected to increase in Japan due to aging population as hair supplements prevent early hair fall and thus provides longevity to the hair growth.

Global Hair Supplements Market:  Key Players

  • Nature’s Bounty, Inc.
  • Viviscal
  • Country life
  • Hairinfinity Advanced Hair Care
  • L’Oréal S.A
  • New Chapter
  • Parapharmacie Parapharmanet
  • Elvanveda, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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