Hair serum is a hair care product used for dry and frizzy hair, usually after shampooing the hair. This product is gaining popularity in the market with both the genders using it conjointly. The constant advertisements in media and beauty salons have familiarized their serum in the global market. It is suggested that in order to provide excellent results by the product, the right hair serum should bought based on the consumer’s hair type. This product is available in liquid form and has a thicker consistency. The chemical ingredients present in this hair care product include silicone, ceramides and other amino acids. The silicone acts as a sparkling ingredient that adds an extra shine to the hair along with it having properties of smoothness and frizz free characteristics.

The hair serum market is a product of high demand in the hair care market as it has several added merits attached to using it. The application of hair serum not only add shine but also acts as a protective layer in the hair with prevention from UV rays, dirt and other pollutants in the air. It maintains the hair for an extra longer time after cleaning of the scalp and hair. It is highly recommended for professionals who spend most of their time in a day outside as it has properties of managing the hair from drastic hair problems. It is always advisable to use a hair serum that is of a popular brand in order to reap all its benefits. Choosing the right hair serum for the user’s hair is an essential point before purchasing any hair serum. The product is highly popular amongst women who wish to have soft, lustrous hair going all day long. However, few precautions are better to take before using a hair serum. Apart from using a high end brand and right serum for the particular type of hair, the user must always read the instructions in the bottle and keep a watch on the hair quality post using it.

The hair serum market can be segmented on the basis of product type and distribution channel. The product type of segmentation encompasses two types of serums- hair styling serum and hair treatment serum. The hair styling serum is the most widely used type of serum used by most men and women globally. The hair treatment serum is particularly suggested by some dermatologist when prescribed. The distribution channel of hair serum market is supermarkets, hypermarkets, departmental stores, pharmacy or drug stores and online e-retailers. The growing online platforms has enabled the consumers to read the details of the product carefully before making a purchase and also provides several discounts and special offers.

The hair serum market is a well-known hair care product and its properties have highlighted the product in the market globally. North America, Europe, Asia- Pacific, Latin America, Middle East and Africa all manufacture and use hair serum. Owing to the rising demand of styling products, manufacturers are spending on preparing better quality hair serum and use better quality ingredients for all types of hair. North America and Europe are the leading regions globally that are reported to heavily consume hair serum. Other regions like the Asia-Pacific, Latin America, Middle East and Africa are adopting the consumption trends of the western countries.

The major players dominating the hair serum market are Wella AG, Kao, L'Oréal, P&G, Unilever Plc, Amka Products, Avon, Fantasia, Giovanni Cosmetics, and Mirta de Peralesare a few among other leading manufacturers of hair serum in the world. Some of the major strategies adopted by the companies include joint ventures and partnerships, mergers and acquisitions, product innovations and geographical expansion among others to ensure long terms sustenance in this market. 

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