Frozen Dough Market – Overview

The global frozen dough market is anticipated to expand at a promising rate from 2021 to 2031. The global frozen dough market is expected to be driven by the growth of the food services industry, the adoption of convenience foods with the rise of sedentary lifestyles, and a rise in demand for organic food. In the coming years, additional opportunities are likely to emerge as demand for vegan food grows and sales channels increase.

Globally, the bakery sector is expanding, with people preferring low-cost frozen bakery items over other baked foods. The growing population and changing food patterns are also projected to drive the global frozen dough market growth.

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Frozen Dough Market – Competitive Landscape

Major players operating in the global frozen dough market are General Mills, Rich Products Corp, Tyson Foods Inc., CSM ingredients, Ajinomoto, Bridgeford Foods, J&J snacks Foods Corp., Nestle, Europastry, and Guttenplans. The participants in the worldwide frozen dough market are implementing a variety of development tactics to grow their market share, gain profitability, and remain competitive.

Frozen Dough Market – Trends and Opportunities

There is a significant consumer trend toward veganism, as observed by a 500% rise in veganism during the vegunary's challenge in 2020 compared to 2014. Veganism was adopted by as many as 6% of the US population in 2016, up from 1% in 2014. Moreover, over 500,000 people joined up for vegunary's challenge in 2021. This demonstrates that the consumer movement toward plant-based or vegan products is increasing and will continue to be positive in the future. As a result, demand for frozen dough is likely to rise in the future as individuals strive to consume vegan or plant-based foods rather than animal-based foods, which is expected to propel the global frozen dough market. Furthermore, major manufacturers are joining the vegan industry and manufacturing vegan frozen dough for consumers. In addition, there are numerous vegan food options on the market. Key players such as eat pastry, Hungryroot, and Simple Truth all sell frozen vegan dough of cookies, pastry, biscuits, and bread. Such factors are projected to boost the worldwide frozen dough market during the forecast period.

Moreover, the growth of sales channels is a prominent element projected to aid the growth of the frozen dough market in the near future, with online retail platforms being the fastest expanding category. Many retail players now have web-based retail sites where consumers can know more about the company and its items. The availability of many product selections and price comparison on online platforms are also contributing to a growth in online purchasing by customers. This is advantageous to the major players since it eliminates the need for physical outlets or stores while also allowing buyers to read reviews given by other users and compare different stores, products, and prices offered by different vendors for the specific frozen dough ordered.

The increasing prevalence of the coronavirus had a detrimental impact on the worldwide frozen dough market, causing major players to experience poor growth during the COVID-19 pandemic since the food sector was closed during the lockdown period. Consumers in the residential segment, on the other hand, preferred more frozen dough in order to prevent stepping out or any human contact. Moreover, the online sales channel was operational, delivering frozen and refrigerated food products to users' doorsteps. As a result, the frozen dough market experienced a rebound amid the COVID-19 pandemic.

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Frozen Dough Market – Regional Landscape

The frozen dough market in Europe is expected to grow during the forecast period. The rise in the number of working women, altering food patterns, and the easy availability of ready-to-eat food products are projected to boost the regional market expansion. Moreover, rising internet usage, accompanied by an increase in online food deliveries in European countries, is expected to create new opportunities for frozen bakery firms.

The frozen bakery market in Asia Pacific is projected to develop during the forecast period. Consumer spending on frozen foods is expected to climb as free time reduces and lifestyle changes result from increased disposable income. The rising popularity of Western foods in Southeast Asia, China, and India is expected to give profitable opportunities for fast food restaurants to expand their product offerings in these countries, boosting the frozen bakery market in Asia Pacific.

Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.

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Frozen Dough Market