Fragrance and perfumes have seamlessly improved the grooming habits of individuals and have become important products of day-to-day life. Perfumes are a combination of essential oils and aroma compounds and are used to improve body odor. These products are also used to express personal elegance, individuality, and self-confidence. Consumers are preferring fragrance and perfume products than luxury items such as bags or shoes as they are more affordable.
Custom-made and natural and eco-friendly perfumes are some of the most recent trends in the global fragrance and perfume market. Increase in population especially young population, changing lifestyle, and growing awareness of beauty care products are some of the key factors driving the global fragrance and perfume market. With increase in population there is increasing consumer expenditure on personal and beauty care products. Hence, the global fragrance and perfume market is growing rapidly. Fragrance and perfume providers are becoming more innovative and offering better products at reasonable prices. This is expected to increase the penetration rate of perfumes over the forecast period. The popularity of various premium brands is increasing rapidly among consumers. Increasing customer spending on luxury products due to the increasing disposable income is boosting the growth of the global fragrance and perfume market. Furthermore, usage of scented products for the home is expected to provide a growth opportunity for the global fragrance and perfume market in future. Nonetheless, the usage of chemical materials which may have some side effects and fake cosmetics and toiletry products are expected to hinder the growth of the global fragrance and perfume market during the forecast period.
The global fragrance and perfume market can be segmented on the basis of usage, type, product, distribution channels, and geography. On the basis of usage, the market can be segmented by female, men, and unisex perfumes. The unisex perfume segment is anticipated to grow significantly over the forecast period owing to the growth in the number of unisex perfume products. On the basis of type, the market can be segmented by premium products and mass products. Premium products are dominating the global fragrance and perfume market owing to the availability of various brands at affordable cost. On the basis of product, the fragrance and perfume market can be segmented by perfume, deodorant, roll-on, and other. On the basis of distribution channels, the market can be segmented by online, retail, departmental stores, physical retail, and others. Various cosmetic and toiletry companies are entering into partnerships with the e-commerce players in order to expand the product portfolio and hence the online retail distribution channel is anticipated to grow at a significant rate during the forecast period. Geographically, the global fragrance and perfume market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America region is expected to dominate the market during the forecast period due to factors such as growing economy and growth in sales of premium products.
The global fragrance and perfume market is highly saturated with large number of players. Some of the key players are Coty Inc., Bvlgari, Gucci, Procter & Gamble, Prestige Beauty, L’Oreal International, Firmenich, LVMH, Elizabeth Arden Inc., Perfumania Holdings Inc., Estee Lauder Beautiful, Avon Products Inc. and Calvin Klein Inc. Players are investing in expansion of product portfolio in developing regions such as Asia Pacific and Middle East & Africa.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.