Food Allergens and Intolerance Testing Market: Overview

Food allergies or food intolerances have affected nearly every person at some of point in their lifetime. However, there is a difference between food allergies and food intolerance. A food allergy causes hypersensitivity of the body’s immune system. It involves an abnormal response triggered by the immune system upon ingestion of certain kind of food. The most common food allergens reported in food allergy or intolerance testing include cow’s milk, peanuts, eggs, seafood, shellfish, soy, wheat and tree nuts such as almonds, Brazil nuts, cashews, pine nuts, pistachios and walnuts. If the immune system is not involved in the reaction to a food then it is known as food intolerance.

According to the World Allergen Organization (WAO), food allergies affect 220 - 250 million people worldwide. In the U.S., annually an estimated 30,000 emergency room visits occur due to food allergies which lead to 2,000 hospitalizations and 200 deaths. In the last few decades, the global market for food allergy and intolerance products has gone from being a niche space to mainstream. As a growing number of people are suffering from food allergies and intolerance to specific ingredients, the market now has promising growth prospects.

The global food allergens and intolerance testing can be segmented into in vivo and in vitro methodologies. The in vivo tests include prick tests, patch tests, and intradermal tests. In vivo tests that are available for testing food allergies include the food challenge test and the elimination test.

Until a few years ago, the sales of foods for people suffering from food intolerance or sensitivity where confined largely to specialized wellness food shops and pharmacies. However, that scenario has since undergone a change with several mainstream retail stores now selling these products. With the rising popularity of such products, there has been an expansion in the product pipeline as well.

Large multi-retail players are now launching their own name brands selling gluten-free foods. The market thus now has a plethora of bakery items, sauces, cereals, pizzas, and meat items. Supermarkets have begun to advertise intolerance foods via the internet to gain new customers. With the increasing awareness and popularity of intolerance foods, many restaurants are also now featuring allergen-free food items on their menus.

The growth of the global food allergens and intolerance testing market has thus taken off. Gluten- and wheat-free products are thus making inroads into the mainstream food and beverages industry. Besides those suffering from food-related intolerance and allergies, many individuals are opting for specialized food for general health and well-being reasons.

On the basis of geography, the global food allergens and intolerance testing market can be segmented into four major regions, namely, North America, Europe, Asia - Pacific and Rest of the World. The United States currently stands as the leading country in the global food allergens and intolerance testing market. The incidence of food allergy has risen by about 18%, over the last few years here. This has enabled the regional market to emerge as a lucrative space for intolerance foods. In the U.S., it is estimated that between 34.5 mn and 45 mn people are allergic to lactose. This has led to the emergence of a massive market for gluten-free products in the United States. Although, the share of emerging Asia Pacific countries in the global market is now expanding, their share currently remains restricted because of a low awareness about food allergens and intolerance testing.

The global food allergens and intolerance testing market is fragmented because a large number of small companies are in operation here. Among the key players profiled in the report are General Mills, Alpro UK Ltd, Pamelas Goods, Amys Kitchen, Nutrition Point Ltd, Dr Schar, Enjoy Life Natural Brands LLC, Livwell Ltd, Gluten Totally Free Foods Ltd, Semper AB, and Glutino Food Group.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Food Allergens Intolerance Testing Market

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